An industry veteran in graphic design, Lora Starling is the founder of Starling Design, a business spanning decades across Australia and the UK. Lora’s design philosophy is based on the emotional centre, resulting in designs that resonate. She loves a bit of woo woo and has spent a lot of time exploring the influences on a brand.

During the chat, Lora talks about how her experience at large design firms helped her shape her own business and her point of difference in creating brands and designs that actually mean something.

With a positive mindset, Lora talks about how being an entrepreneur has taught her to learn from life crises, that perceived mistakes are actually learning opportunities to do better next time and that it’s important to be one’s true self, have a back-up plan and a stellar support network.