Friday Online Lunch: the last Friday of every month. Guests come free.

Book a free Friday lunch

You’ve built the business. Now be seen for it.

She’s The Boss is the community for women 45+ running established businesses. Get visible with PR coaching from Jules Brooke, get into the right rooms online and around Australia, and keep growing alongside women who get it.

  • From $100 a year + GST
  • Upgrade anytime
  • Your first lunch is free
Members at the She's The Boss Melbourne Christmas party, 2025
Jules Brooke and Alicia at the Melbourne Christmas party

Women 45+ in business

Be seen

Be connected

Keep growing

No pitching

Real conversations

Women who get it

Be seen

Be connected

Keep growing

No pitching

Real conversations

Women who get it

You don’t need more information. You need the right room.

Be seen

Get recognised for the work you’ve already built.

  • Group PR coaching with Jules
  • Features in our newsletter and on social
  • A Directory listing, valued at $299

Be connected

The right people change everything.

  • Friday Online Lunches, no pitching
  • Lunches in Melbourne, Sydney, Adelaide, Geelong and the NSW Central Coast
  • Networking with women in the US

Keep growing

Stay sharp without the overwhelm.

  • Online workshops at member prices
  • Jules’s eBooks on PR and influence
  • $500 off mentoring and retreats

How joining works

1

Come to a Friday lunch as our guest

Meet members online with no pitch and no pressure. Your first lunch is free.

2

Join when it feels right

Choose Connect or Inner Circle, pay monthly or yearly, and upgrade whenever you like.

3

Get seen and get connected

Your Directory listing goes live, and Inner Circle members are featured in our newsletter.

Two ways in

Both include the Friday lunches. Prices are in Australian dollars, plus GST.

Connect

A warm way in: the online lunches, the Directory and member prices on live events.

$100a year + GST

  • Friday Online Lunches
  • A Directory listing, valued at $299
  • Member prices on live events
  • Bring a friend to an online lunch, free

Inner Circle

Recommended

Everything you need to be seen, supported and growing.

$69a month + GST

or $759 + GST a year, which gives you one month free

  • Everything in Connect
  • Member prices on workshops
  • Group PR coaching with Jules every two months
  • Features in our newsletter and on social
  • Promotional posts in our Facebook group of 7,500+ business women, any time
  • $500 off mentoring with Jules and off retreats

Member deals

Members save with businesses we trust

A free SMSF set-up, 30% off brand messaging, 15% off a virtual assistant and more, from our partners and from businesses run by members.

SMSFai logo
Mother Studios logo
Equip Digital logo
Online Virtual Help logo
HER Home Loans logo
Motto logo

What members say

“

She’s The Boss has provided the best network of women I have ever come across. The genuine connections and outcomes have been phenomenal.”

Ludwina Dautovic

CEO and Founder, The Room Xchange

“

Best network ever! I have met many incredible women, plus done business with many of them as well!”

Michelle Brown

Founder, Picture to Page and Beyond

“

Since working with her, I’ve won two international awards, secured keynote and panel opportunities, launched a podcast series and published articles.”

SM

Shelly McElroy

CEO, Dream Culture, on mentoring with Jules

What’s on

Members on a Friday Online Lunch Zoom call

Online

Last Friday of every month, 12.30pm

Friday Online Lunch

No agenda and no pitching. Members come free, and your first lunch as a guest is free too.

Jules Brooke pointing to the words AI for PR Online Workshop

Online workshop

Tuesday 10 November, 10am

AI for PR Workshop

Three hands-on hours with Jules on using AI to find your story, pitch journalists and write the release. $397 + GST, or $297 + GST for Inner Circle members.

The retreat villa and its pool at sunset

Retreat

13–20 May 2027

Philippines Retreat

Seven nights in Manila and Boracay, building your profile with Jules. $4,999 + GST, and Inner Circle members save $500.

Jules Brooke smiling with her arms folded, in a pink jumper and red leather pants

Meet Jules Brooke

Jules started She’s The Boss to normalise the idea of powerful women in business, and to make sure experienced women are seen and connected. She’s a PR expert, a LinkedIn Top Voice and a generous connector of women in business.

“Jules is the most connected and passionate promoter of women in business.”

Dr Louise Mahler, International Keynote Speaker

Free guide by Jules Brooke

The 7 Pillars to Becoming a Woman of Influence

She’s The Boss

Not ready to join yet?

Start with Jules’s free guide and take the next step in being seen, heard and recognised.

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You’ve built the business. Now surround yourself with the right people.