How it all started…
Jules Brooke, our founder, started She’s The Boss because she was fed up with the lack of visibility of female founders and CEOs in the media and a desperate lack of events where those women could get together with #noagenda other than to support each other and talk about their own businesses.
There are countless networking groups, social media groups, podcasts, meetups and events where women gather to learn and talk about business. However, most of them are focused on juggling kids and business, or are for start-ups (targeting young women), but we want to focus on women who want to help others, make change happen and for those women with mature businesses.
She’s The Boss is also about making successful business women more visible. We share interviews and shout out about the extraordinary women we know from across the country.
Lastly, young women need role models and “if you can’t see it, you can’t be it”. We want to provide role models for younger women to encourage them to start their own business.
That’s why we started She’s The Boss.

Meet our team of Bosses.



Jules Brooke
Founding Boss
Jules is a serial entrepreneur and a PR expert. She started She’s The Boss Group in 2019 and has won several business awards and previously hosted a show about female founders on a streaming TV network.
Jules is the host of podcasts She’s The Boss Chats and She’s The Boss Leaders and the She’s The Boss YouTube channel.
She is the fire behind the business and is determined to give female founders the opportunity to stand in the spotlight and share their wisdom, not only within the group, but also through the launch of the She’s The Boss TV Channel; a TV channel hosted exclusively by extraordinary business women.
Jake Brooke
Digital Producer
Jake is a digital design genius with a strong background in digital production and the eye of an artist. Jake is also Jules’ son and has worked with She’s The Boss since the day it began.
Jake produces Jules’ She’s The Boss Chats and Leaders podcasts, he has designed and produced the entire YuTube channel, including the She’s The Boss Show episodes. He is responsible for the podcast graphics as well as most of our marketing material.
Jake is available to produce content for you too, if you need. From websites to podcasts, photo and video production and design to simple graphics, Jake is an invaluable asset to our team.






Pawandeep Sidhu
Head of Systems
Pawandeep is brilliant! Her knowledge of our CRM software has been a game changer for us.
Pawandeep works with self employed women who are striving to achieve, or even find, their unique definition of balance between focusing on self, family, hobbies and business. She works with women who have a great sense of humour, a desire to succeed, a passion to support others but also a mission to find balance between all of those things she wants to do