The Essential Role of Hormone Replacement Therapy (ft. Kelly Resendez)

The Essential Role of Hormone Replacement Therapy (ft. Kelly Resendez)

 

 

 

 

 

 

 

 

 

 

 

 

In this conversation, Kelly Resendez discusses the critical role of hormone replacement therapy (HRT) in women’s health, emphasizing that while only 7% of women in the U.S. currently utilize it, 100% should consider it for optimal wellbeing. She highlights estrogen’s protective qualities and the need to reeducate the public on the benefits of HRT, moving beyond the traditional view of it as merely symptom management.

Takeaways:

  • About 7% of women in the United States are on hormone replacement therapy.
  • 100% of women need to be on hormone replacement therapy.
  • Estrogen is a protector for women’s health.
  • HRT is a longevity regimen.
  • There is a need to reeducate people about hormone benefits.
  • Miseducation has led to fears surrounding hormone therapy.
  • HRT should be viewed as a means to optimize overall wellbeing.
  • The narrative around hormones needs to change.
  • HRT has been traditionally viewed as symptom management.
  • Utilizing hormone replacement can enhance quality of life

 

Transcript

Jules (00:13) Okay, Kelly Resendez, I am so excited to be able to interview you and find out about all the amazing things that you do. Thank you so much for agreeing to do this. Kelly Resendez (00:24) Absolutely, just totally blessed to be here. Jules (00:27) Okay, let’s start off by telling everybody, if you wouldn’t mind introducing yourself, telling people what you do and what your business is. Kelly Resendez (00:36) Yeah, absolutely. So I live in Northern California all the way across the world from you there in Australia. And I am the president of Minerva, which is a women’s femtech company that’s really trying to revolutionize women’s health. also am co-founder of GoBundance Women, which is a Jules (00:41) Woohoo! Yeah. Yeah? Kelly Resendez (00:59) elite mastermind community for just ambitious women here in the United States that are looking to scale without sacrifice. And then also a mom to two adult kids, which is my favorite role and writer, speaker, just wear a lot of hats in my life. But most importantly, just try to make a massive impact everywhere I go. Jules (01:22) which is of course why I love you straight away and I can’t wait to hear more about it. So let’s talk a little bit about disruption because I have called this particular series, She’s the Boss Disruptors. ⁓ I know that you are making change happen. ⁓ all over the place. want to know is there something that really is lighting you up that you’re trying to disrupt and I’m guessing it’s around FemTech but please tell me a little bit about you and what drives you. Kelly Resendez (01:48) Yeah! Absolutely. So I would say on a macro level, I really want to empower women. I believe that empowering women changes the world and makes it a better place. know, our leadership numbers are pathetic when it comes to the number of C-suite executives, founders, know, the amount of venture capital going to female founders. Jules (01:57) Yeah. Yep. Yep, I would agree. And I think you’re better in America than we are in Australia, so that’ll give you an idea. I was just speaking to someone and saying, in Australia, the Office of Gender Equality, or the Office for Women, have just come out and said we’re 26th in the world for gender equality and yet 4th in the world for tertiary education. So you’re doing better than us. Kelly Resendez (02:17) my goodness! ⁓ yeah. Yeah, well, I think that’s a big piece of it is that, you know, I don’t believe part of the disruption is in gender equality. I don’t think that there’s anything equal about men and women. I think we’re diabolically different and we’ve got to find a way to be able to navigate those differences in the workplace so that women that really want to be in a position of power or authority have that opportunity. Jules (02:44) Right. Kelly Resendez (02:58) And so one of the micro ways that I do that is through Minerva, which is really a platform that’s designed to provide telemedicine in all 50 states, hormone replacement therapy. And then also we’re developing a technology to really give women more personalized care on a daily basis so that we feel at our best. I believe part of the disruption comes from getting women Jules (02:59) Yeah. Kelly Resendez (03:26) back into their physical well-being so that their emotional and mental well-being thrives so that they want to apply for the promotion. They want to start the company. They believe that they can do it all. And I think that that’s really been taken away from women over the last 20 years. And we had a major change happen here in the United States yesterday when the FDA finally removed the black box warning. Jules (03:27) Yeah. Yes! Kelly Resendez (03:54) on estrogen, which is important. I don’t know that most of your listeners probably know, just as early as the 1900s, women were only living to age 50. I don’t think we were intended to live this long. And now that we do, we’ve got to be able to replace some of the hormones that deplete naturally over time so that we can protect our physical well-being. Jules (03:57) ⁓ gosh. Yeah. Yeah, so tell me a little bit more about Minerva then. I had thought it was maybe a product, but now it sounds like you’ve built like a platform for Health for Women. Yeah, so what is it? Talking to a GP or a specialist? Kelly Resendez (04:25) Yeah, it is. It’s telemedicine. Yeah. Yep. It’s talking to a doctor. Believe it or not, most of the people that specialize in OB-GYN care don’t actually have the education around hormone metabolism or titration and are not giving women what they need. I know I went the Western medicine route originally and was told I couldn’t have my hormones tested. you know, I believe functional medicine is really the key. Jules (04:36) Yeah. Right. Kelly Resendez (05:00) to being able to get people into the best shape of their life, which means they’re gonna be hormonally balanced. And so we provide telemedicine services in all 50 states, you know, really taking a look at, yeah, that means that they would meet with a doctor and really get online telemedicine. And then we would be testing their hormones, their thyroid, potentially their gut as well. Jules (05:06) Yeah. But what does that actually mean? That people can just book in… In person or online? Okay. Kelly Resendez (05:29) so that they can set themselves up for maximum longevity. Jules (05:29) Right. Wow, that’s amazing. why, how did that come about? Is this your baby? Are you the founder? Kelly Resendez (05:39) I am the co-founder, ⁓ my co-founder, yes. So I would tell you that I’ve always been passionate about empowering women. So through GoBundance, Jules (05:42) Okay, so how did it come about? me what the light bulb moment was. Kelly Resendez (05:53) through my platform, which is called Big Voices, that was actually the name of my last book as well, that you can check out on Amazon. I’ve always wanted to empower women. My journey and my career has taken me to heights that I would say a lot of people would think would be impossible, but I was really set up from my parents just in, my mom was a. Jules (06:17) All right, we’re going to talk about that in a minute. Kelly Resendez (06:18) investor, entrepreneur, and so I was given a lot of, you know, I would say of the tools and resources that allowed me to get where I wanted to go, but there were so many women that didn’t have that same experience as me. And so one of the things that I really did was I helped women with managing overthinking, self-sabotage, reducing emotional triggers so that they could experience joy and reduce self-suffering. Jules (06:26) the role modeling. Kelly Resendez (06:46) And what I found was you can only go so far if women don’t have energy and physical well-being. And so I met Dr. Betty Murray, who’s one of the United States leading hormone metabolism doctors through my mastermind. And we connected. And being a strategic advisor in the business world and helping companies scale, we really just had a great connection. And over time, I realized that Jules (06:46) Right. Right. Kelly Resendez (07:15) I really wanted to focus on this area so that we will be able to then take those women and empower them into greater achievements in their career and with their families. And what I know to be true is that when women are happy, conscious and thriving, our children, our partners, our businesses, the world in general becomes a better place. Jules (07:18) Right. Yep. Yeah, which is just so fantastic. ⁓ So you’ve alluded to your background and some of the other businesses that you have built. Let’s go right back if you’re up for it. Let’s start with you, maybe eight or nine. So you’ve just said your father was an entrepreneur or something. So tell me about, so dad’s an entrepreneur, what did mum do? And do you have brothers and sisters? Kelly Resendez (07:56) Yes! Yes. Yeah, my mom was a real estate investor and helped run my dad’s heating and air conditioning business. And so I always say I kind of started in business when I was about four. You know, it started in office and by the time I was probably eight, I was doing invoicing, filing, you know, all of the things in supporting, yeah, supporting my parents’ business. And so definitely blessed in that regard. And then I also Jules (08:09) ⁓ wow! Right? ⁓ lucky you. Kelly Resendez (08:32) You know, was able to experience just a level of abundance without stress. My parents really never worried about money. They never said things like, we can’t afford that or, you know, no, that’s impossible. Like it was truly a sky’s the limit household and just extremely, extremely blessed for that. Jules (08:50) Right. You are. Very lucky. And were you good at school? Did you enjoy school? Yeah? Kelly Resendez (08:57) Yeah, yeah, I was definitely, well, I was a classic overachiever. You know, I will tell you that I am a recovering perfectionist, so I wanted to be the center of attention for, you know, the first half of my life, and that served me well in school, because when you’re trying to please, you know, you tend to do better in school as well. Jules (09:02) Right! Yeah, well, I mean, I guess as a teacher, what you want is the kids who really want to learn and want to impress. OK, so then did you go on to uni after that or straight into business? Kelly Resendez (09:23) Yeah. You know, was combination of both. So I had an opportunity to start at a bank when I was only 18 and I spent the next 16 years at that bank. I got into the mortgage industry and being that overachiever, I definitely did well. By the time I was in my early 20s, I was earning close to Jules (09:38) Okay. Yeah? Kelly Resendez (09:52) you know, seven figures at that point. And so definitely did very well career wise. I was also going to college simultaneously and then stayed in the mortgage industry until, you know, 2011 when I made, you know, what was my first big career pivot. But I’ll tell you, yeah. Jules (09:54) Wow. So tell us, what prompted the pivot first? What had happened that you decided you didn’t want to keep going at the bank? Kelly Resendez (10:16) Yeah! Well, the first thing that I would say is that in 2004, I had my spiritual awakening and it came from my mom getting diagnosed with dementia at a very young age. I lost my grandmother from cancer and then I had my daughter right around that same time. And one of the things that I will tell your listeners is that when you hear that statement, when the student is ready, the teacher appears. Jules (10:26) Okay. Right. Yeah. Yes! Kelly Resendez (10:49) That has been the common thread in my life. first book, the first book that I read that just absolutely changed everything was Power of Now by Eckhart Tolle because I had never ever heard before that I was not my thoughts. And what I really realized was that I wasn’t my brain either and that there was some deeper part of me that existed. And so over the last 21 years, I’ve really been in Jules (10:52) Okay. Right. Kelly Resendez (11:17) in this consciousness space doing the work, you know, just improving my self-awareness and the impact that I make. And through that journey, you know, I stayed in mortgage for, you know, about seven years after that. And, you know, I had created a lot of worldly success, which meant I also had a lot of, you know, worldly expenses too. And so mortgage served me very well. And so I always had that tug, that soul. Jules (11:32) Right. Right. ⁓ Kelly Resendez (11:47) you know, that soul’s cry for more, like, you you need to make a bigger impact, there are things that you need to do, and so in doing that, I recognized that I wasn’t really living in my purpose, although I was making a difference, and I was speaking already, you know, I was already teaching people how to, you know, I would say… Jules (12:08) around finance, was it, around finance and property at that stage? No. Kelly Resendez (12:10) No, no, to be honest, I was teaching people, even though I was in finance, I was teaching people that who they were being was just as important as what they were doing. So I was already in kind of the energy work of like, hey, how you vibrate is gonna create the success that you attract into your life. And I taught a lot of business strategy as well. But that really got me to this place where I was an authority. Jules (12:17) Yeah. right message. Yeah. Kelly Resendez (12:40) in the industry and it opened up a door to become an executive at a company that was scaling quite considerably at that time in 2011. And so for the last four, yeah. Jules (12:45) Right. What kind of a company was that? I’m interested in the actual journey and the different things that kind of happen in life to end up where you are now. yeah. ⁓ Kelly Resendez (12:55) Yeah! Well, we had a mortgage division. so initially, I went over as an executive and helped run our mortgage division. But over time, we actually had moved into the consumer finance space. So we’re the largest solar financing company in the United States. And we do home improvement financing. Yep. Yep. For residential solar panels. And our mission was to increase sustainability. Jules (13:20) so solar panels this is ⁓ Kelly Resendez (13:29) and I’m all about world positivity. Like it better be good for the people or the planet and it needs to impact both. And so over the last 14 and a half years, you we scaled from about a hundred employees to 1500, you know, to a multi-billion dollar company. I recently just semi-retired. I’m still a strategic advisor there and, you know. Jules (13:30) Yep. Wow. Kelly Resendez (13:53) will always be, because it is like my family and being a part of growing that company and running multiple divisions has really allowed me to kind of take that expertise into other businesses simultaneously. Jules (13:57) Right. Okay, so then talk to me about GoBundance and how that came about and then we’ll move on to Minerva. But yeah, how did you, because I’ve interviewed Mandy for this podcast series as well, so people will be able to listen to her story. But tell me about how you and Mandy connected and how you ended up getting involved in that. Kelly Resendez (14:12) Yeah! Yes! Yeah, honestly, GoBundance, because we had built GoBundance before Mandy came into the picture. so, yeah, one of the big reasons why I was seeking out a mastermind initially was extreme loneliness, to be honest. Yep. And so I started to look around and I was trying to learn how to be lonely. Jules (14:36) Right. which is a classic for so many women who are running businesses, I think. Kelly Resendez (14:58) And somehow I forgot that I was the creator of my own reality. And so instead of finding something else, we built it. And so our other business partner, Kathy and I, and amongst a few others, just put together amazing women that also felt that same way, that they wanted to grow their businesses, but they didn’t want to sacrifice their health, their relationships, their finances, or anything else as a result of that. And then met Mandy through that journey and… Jules (15:00) Aww. Yeah. Kelly Resendez (15:27) talk about just divine partnerships. If there’s one thing that I would tell everybody listening is who you choose to be in business with impacts every other area of your life. So incredibly blessed to have her in my life. We actually co-host a podcast as well. Jules (15:40) No. Yes, which I’m going to be on. have to say I booked myself in for next year. I guess what I’m interested in is why, so it’s explaining to the women who are listening a little bit more about GoBundance and how it works and why you set it up because the loneliness thing, I mean, I’m exactly in your wheelhouse. That’s why I set up She’s the Boss because I think if you’re running an established business, Kelly Resendez (16:54) Yay! Yay! Yeah, absolutely. Jules (17:21) And there’s not a lot of groups out there for an established business when you’re over 45. There’s lots for business moms, there’s lots for startups, but where’s the next level? So it’s something I’m very aligned with. So tell everyone. Kelly Resendez (17:26) you Yeah, so before the mastermind, I had been involved in coaching programs. I had gone to events where like a guru type person would feed into you, but I’d never been in proximity to women that were mentoring one another. And so that’s truly what a mastermind is. It’s the collective wisdom and experience of everyone in the group. And so in GoBundance, you know, we have weekly calls about scaling your business. Jules (17:40) Yep. Right. Yeah. Kelly Resendez (18:06) We do group coaching and then we put women into pods of four to six other women that get to become one another’s board of advisors. So for myself personally, when I stay lonely, it wasn’t because I didn’t have connection. It was because I always felt like I was too much. There are plenty of women out there that fall into the feel like they’re not enough category. That was not me. Jules (18:26) Right? Kelly Resendez (18:31) I was always, I’m like, I’m gonna write another book, I’m gonna speak here, I’m gonna do this, I’m gonna do that. And the majority of people in my life were kinda like, when are you gonna slow down? And I wanted to be surrounded by other women that were more similar to me, that really wanted this next level, this fifth gear, that might be in their life, where most of us all really are. Jules (18:41) Yeah right. Kelly Resendez (18:57) magnetized to success. And we talk about neuroscience and we talk about quantum physics and we talk about, you know, who we’re being as a part of what our success is. And so again, it just really is that elite mastermind community that’s designed to meet women where they are and allow them a safe space. Yeah, a safe space to receive feedback, to celebrate. Jules (18:59) Yeah. and accelerate the scaling. Kelly Resendez (19:24) Right? Because that’s another big part of the loneliness is that you don’t have anybody to tell if you, you know, close a big deal or you get a big check or whatever, you know, whatever that might be because we don’t want to make other people feel like they’re small. And so it’s this weird paradox that we get stuck in. And I think as women, one of the one of the greatest reasons why I believe that we sabotage ourselves is that Jules (19:26) Yeah! people feel smaller. Yeah. Kelly Resendez (19:53) We’re afraid to ask for help. Part of that is, I don’t know who to ask for help. And if you’re a part of a community, then you know, like you’re surrounded with hundreds of other women that might’ve already done something like that. And you can ask them for help. And you can really be able to, you know, get the feedback that you need instead of the opinions. You know, there’s a big difference between feedback and opinions. Jules (20:03) Yeah. Yeah. Kelly Resendez (20:21) And so one thing that we really practice is curiosity. Because I know if you need my feedback, I know you already know the answer. But I am just gonna be there to ask you more questions, to maybe just create some new ideas or things like that for you to be able to determine what the next best step is. Jules (20:42) Yeah. I think that’s brilliant and I think it’s so important as you say that you get to meet peers who are on a similar level so you can celebrate and not have, I think Mandy said it perfectly when she said she’d come home and told her neighbor that she’d bought this apartment block and her neighbor said, well wouldn’t that be nice? And she was like, I need to talk to other women that I can actually, that can relate to that. Okay, ⁓ so when did you set up Go Abundance then? How long ago was that? Kelly Resendez (20:51) Yes. Yes. Yeah. Yeah. Yes. 2017. Jules (21:16) okay. So reasonably recent as well. And then tell us now about Minerva. So you’re doing GoBundance and you’re in the mortgage world. How did you pivot out of that one? Kelly Resendez (21:19) Yes. Yeah, so being in FinTech, which I absolutely loved, it was a great experience. Again, that sole pull for you need to make a bigger impact in the world. And quite honestly, it came through getting quiet enough to really see that. So I semi-retired April 1st of 2025 and gave myself a couple months. And I literally, yeah. Jules (21:55) Kelly, sorry, I just, have to laugh and say, I mean, I’m looking at my watch, it’s still 2025, you didn’t retire for very long. But I can understand the wanting to slow down. Kelly Resendez (22:00) Yeah, I know. It was funny because I was dabbling. was like, yeah, I was in curiosity. I knew that I’m still a strategic advisor there. I have GoBundance Women. I have a couple other companies that I have helped advise. And so I definitely have plenty of things to do. I just finished my third book, which is coming out in the spring of 2026 called The Frequency of Abundance. Jules (22:27) Congratulations. Brilliant. Kelly Resendez (22:30) You know, I’ve got another mentorship program and so definitely not a shortage of opportunities, but I kind of took a couple months and went to Europe for a month and got really still. And the one thing that kept coming up for me was that the first half of my life was really about impacting people and the second half of my life needed to focus on fixing broken systems. Jules (22:52) Yeah. Kelly Resendez (22:59) And I believe our healthcare system is broken. Jules (23:05) I believe it is too in America. Just hearing the stories that I hear, forgetting even about that, just the cost involved and that you can’t, if you break your leg and you haven’t got insurance, that kind of blows my mind, know, because we get everything free. Kelly Resendez (23:20) Yeah, but I think when you really look at it, we’ve made such advancements in treatment and we’ve really stopped researching prevention and really dedicating a massive amount of time to prevention. And with my mom’s journey, I dove into neuroscience, I dove into physical wellbeing, I dove into the differences between Western cultures and cultures that… Jules (23:28) Yeah. Right. Kelly Resendez (23:47) you know, consume less animal protein or blue zones, other things. And so I’ve always been really fascinated with the longevity space and then being a patient myself in functional medicine, my paramenopause and menopause journey was a cakewalk in comparison to what other women experience. So only about 7 % of women in the United States are on hormone replacement therapy and the truth is the 100 % of women need to be. Jules (23:57) Yeah. Yeah. should be on it. ⁓ Kelly Resendez (24:17) proven now that this is a longevity, you know, like basically regimen that estrogen is your protector. And so all of the fears, all of the miseducation and research that have been shared, you know, we need to reeducate people about the benefits of really utilizing hormone replacement to optimize your overall wellbeing. And we’ve always looked at it as symptom management. Like when you hear Some of the greatest myths like it causes breast cancer. No, estrogen does not cause breast cancer. It’s how your body’s detoxifying itself of estrogen that might lead to certain things. And then, you know, other myths are just that it is for symptoms. Well, again, estrogen’s your protector. That’s like, we’ve seen a spike in osteoporosis because of the black box warnings. And so I believe wholeheartedly, like, that’s what Minerva’s here to do. Jules (24:52) Yeah. Yep. Kelly Resendez (25:13) Not only do we want to provide telemedicine, but we’ve got a technology coming out for women that’s going to really give them better personalized care on a daily basis. And then we want to become a flywheel for women’s data. And we have very little research or education in the medical industry going towards it. And we’ve got to change that. Jules (25:23) fantastic. Yeah. ⁓ fantastic. Love, love, love what you’re doing. Okay, ⁓ so, is Minerva now going to be, is that your big kind of hairy audacious goal moving forward now? Kelly Resendez (25:44) That’s my big thing. That is my life. Yes. Yes. And you know… Jules (25:48) Fantastic, where do you want to see it go? Like you’re already in 50 states, and obviously one of the things you need to do is get that 7 % to a much higher percentage. My dad was an obstetrician and gynecologist, and told me, I remember telling me about HRT 30 years ago, 20 years ago, and. Kelly Resendez (25:55) Yeah! Okay. It was great 30 years ago! Jules (26:10) And I know, and my mum being on it all the way through, and when I started getting perimenopause, saying to my mum, because you know, they say that with birth and everything else, speak to your mum, because you’ll probably mimic her, and I said, what was your menopause like? And she said, I don’t remember having any symptoms at all. I think it just passed me by. Kelly Resendez (26:26) Yeah, exactly. Yep. No, that’s amazing. No, it’s definitely going to be the main focus. And one of the things that I love about business strategy is that you can own multiple companies and not have maximum involvement in them. But this is the one that I’m going to spend the majority of my time in now. Jules (26:49) Well I absolutely love that. if somebody is listening to this and they love the sound of it, whether they’re in Australia or America, is there a way that people can get involved? Kelly Resendez (26:56) Yeah. Absolutely, know few things number one if they’re in America they can just go to get hormones now That’s our main site for women that are interested in finding out a little bit more about hormone replacement therapy And then for anyone else just Minerva project comm you know our technology will be accessible across the world when it comes out and so you know I missed answering one of your questions, which is what do you really want Minerva to do but Jules (27:07) Yeah. Yeah. Yeah, Kelly Resendez (27:28) We want tens Jules (27:29) what do want it to do? Kelly Resendez (27:29) of millions of women on our technology that are really utilizing the daily approach to living your best life. A lot of us don’t realize the importance of sleep, nutrition, exercise, meditation, all of the other things that really go along with physical and emotional well-being. so utilizing AI and symptom tracking and really just a lot of data that we would collect from wearables, we’re going to be able to make a lot of great recommendations for women to improve. Jules (28:05) So, you’re, are you specifically with Minerva focusing on menopause, perimenopause, that kind of age group? Or are you taking women through pregnancy as well and that kind of younger? Right. Kelly Resendez (28:12) I would say, yeah. No, I would definitely say for today, it’s that 40 plus crowd. However, one of the major initiatives that I would say is that we need to start testing women’s hormones at a younger age because if women are estrogen dominant, we could do something about that today and we might be able to make a bigger impact. Jules (28:20) Yeah. Younger. Kelly Resendez (28:40) on the long-term breast cancer numbers that are out there. So there’s a lot of pieces to this, but we’re not, you know, we’re really focused more on the paramenopause and menopause. End of life, yeah. Cause you’re pretty much post-menopausal until you leave. Jules (28:51) Yeah, well, it’s incredibly topical at the moment. Yeah, that’s right, that’s right, and boy boy, it’s so good not having periods and not having hot flushes anymore, I can’t even begin to tell you! Kelly Resendez (29:04) my gosh, yes. Yes, I agree wholeheartedly. And you know, one of the things that we didn’t talk about, you know, as far as the cost of not doing something is number one, loss in productivity is huge, you know, in the workplace. Once women do start experiencing some of the challenges. The second piece is the astronomical amount of unnecessary medical intervention. Jules (29:14) Yeah, yeah, talk to me about all of it. Yeah. Kelly Resendez (29:33) So for example, I knew that one of the symptoms of menopause when my estrogen went down could be heart palpitations. So when I got them, I just went back to my functional medicine doctor, we fine-tuned my hormones, and I was great. I have a friend that didn’t know that and ended up in the emergency room twice, then ended up in the cardiologist office over a three-month period of time. Jules (29:42) yeah right ⁓ god. Kelly Resendez (30:01) getting unnecessary testing and whatnot to only have found out that she went into early menopause. And so there are so many things, and then you add in the number of psychiatric challenges that women have in their 40s and 50s, divorces, job loss, et cetera, just all stemming from the fact that we don’t feel like ourselves. And I believe, and this is the name of, Jules (30:09) right Yeah. Kelly Resendez (30:27) ⁓ a new book that’s coming out in the next six months too, a different one that Dr. Betty and I wrote together that’s called Just Right. Like, I believe women need to feel just right. enough with the I don’t feel good enough, I don’t feel great enough, I’m too much, I’m not enough, whatever it might be. Like, how come we can’t just feel just right? And part of this is getting into balance. Jules (30:35) bright Yeah. Wow. Well, you’ve got an amazing mission, but it’s one that we’re all going to benefit from. So I do love it. I’ve got one more question for you. It is not really related. It doesn’t have to be related to business, but a journalist many years ago suggested I ask it and I’ve loved the answers I’ve got. And the question is, is there a quirky fact about you that not everybody knows that you’d be up for sharing? Kelly Resendez (30:59) Yes! Yeah! Okay. Jules (31:20) and it can be anything. I know it’s a good one, isn’t it? It really makes you think. Kelly Resendez (31:20) my goodness. A quirky fact. I’m like trying to think of a quirky one. Holy moly. Yeah. Jules (31:28) I can give you some examples of people who… ⁓ One person who’s a very senior CEO and very successful told me that she’s a ⁓ rev head, what they call a rev head here, so she’s obsessed with cars and on weekends goes off to those kind of car rally things. There was another woman who said, I don’t know if you know the Graham Norton show, but she had been the first person on the big red chair, which is quite a big thing in the UK. Another woman said she didn’t have a belly button. So it can be anything. Kelly Resendez (31:59) my those are all, yeah. You know, I would say that I am a country girl at heart. And so ⁓ I grew up in a small town in California. So hunting and fishing and you know, doing all of the things. And so honestly, like my favorite thing to do, which most people would not not know, is that I love deep sea fishing. And if I am on a boat in the middle of nowhere, Jules (32:06) Yeah, living in New York. Yeah. Kelly Resendez (32:28) I am the happiest person that you could imagine. And so I can go from boardroom to boat like that and just totally make a major transition. So I am, I have a boat myself and I’m on the water a lot and it’s Jules (32:39) Wow, that- Is deep sea fishing like marlin? Is that the kind of fish? my god, so you’re the one who stands on the back of the boat with all the things to hold it because the fish is so huge. Wow, Kelly, there you go. Kelly Resendez (32:47) Yeah, tuna, marlin. mean, there’s rooster fish like all over. Yep. All the things. Yep. And I’ve taken my kids with me since they were born as well. And so my son is definitely he’s right there in the same boat as me ⁓ is like literally. And we just absolutely love it. So part of my part of my journey is always like, how do I align my life? Jules (33:08) Wow. Ha Kelly Resendez (33:15) with some of my hobbies. So I’ll probably be getting a place here in Florida pretty soon where I can do that or Cabo or someplace like that. Jules (33:25) I reckon, but it sounds to me like they should be a trip to Australia and the barrier reef. Yeah, yeah, yeah. We’re going… I know. We’ll have to talk to Mandy. Maybe there’s some way we can run some retreat together or something. Wouldn’t it be fun? Anyway, okay, Kelly, you have been fabulous. Thank you so, so much for ⁓ doing the interview today and sharing some of the things that you’re going to disrupt. I love it. Kelly Resendez (33:29) I would- I’m in! I am in! ⁓ I would love it. So fun. Mm, I love it too. And I’m just grateful to be here. And I know, you your listeners out there, you can always check out my page at kellyrazendes.com as well. That’s gonna have my new book that’s coming out here in the spring. And hopefully, you know, your listeners will check it out and tap into the frequency of abundance with me, which is, you know, kind of encompasses all of the things that we talked about today. Jules (33:54) you Brilliant. Fantastic, and when the book’s out, do let me know and I’ll let everybody know. I’ll share it to my community. Kelly Resendez (34:21) I will, absolutely. And thank you, because I don’t think that we’re ever going to make any progress until we have more disruptors like yourself standing up and saying, not anymore. Jules (34:35) very true. Thanks so much, Kelly. Kelly Resendez (34:37) Thank you.
The Role of Women in Political Representation (ft. Phillipa Dobbin)

The Role of Women in Political Representation (ft. Phillipa Dobbin)

 

 

 

 

 

 

 

 

 

 

 

In this episode, Jules interviews Philippa Dobbin, Chief of Staff at Women for Election, who discusses her passion for empowering women in politics and her work with various organizations aimed at improving women’s representation and participation in political processes. Philippa shares insights on the importance of community involvement, the Equip program designed to prepare women for political roles, and her involvement with Consent Labs and Dress for Success. She reflects on her personal journey from corporate life to social impact work, emphasizing the need for systemic change and support for women in leadership roles.

Takeaways:

  • Philippa Dobbin is passionate about empowering women in politics.
  • Women’s participation in politics improves outcomes for society.
  • Women for Election aims to equip women to run for office.
  • The Equip program provides essential training for aspiring female politicians.
  • Diversity in political representation is crucial for effective governance.
  • Consent Labs educates young people about consent to prevent sexual violence.
  • Dress for Success helps women achieve economic independence through styling and support.
  • Philippa’s career transition reflects a desire for meaningful impact.
  • Community support plays a vital role in women’s empowerment.
  • Networking with intent is essential for building connections in the professional world.

 

Transcript

Jules (00:14) I’m very excited by this episode for She’s the Boss Disruptors, which is my new little series, because I have met an amazing woman called Philippa Dobbin, who helps women with politics. And I am really, really excited to have you as my guest today. So thank you so much for agreeing to do this, Philippa. Phillipa (00:33) Thanks for inviting me. I’m excited. Jules (00:35) Yeah, that’s going to be great. Okay, so let’s start off with why don’t you tell everybody what it is that you do and ⁓ a little bit of your why. Phillipa (00:45) Yes, okay. So I am the Chief of Staff at Women for Election and been working with Women for Election for about three years, but a lifelong politics nerd. Grew up talking politics around the kitchen table and have watched Insiders since episode one. And I am a huge fan of Australia’s democracy. And I think I love the… Jules (00:57) Okay You Yes. Phillipa (01:11) I love politics. and I voted all different ways throughout my life. So I am genuinely politically neutral in the sense of what do I think? I’m also the deputy chair of two not-for-profit boards. So I’m the deputy chair at Consent Labs, which is a organisation for young people by young people to prevent sexual violence through education about consent. Jules (01:17) that’s interesting. Wow. Phillipa (01:41) And I’m also on the board of and the deputy chair, just recently appointed deputy chair at Dress for Success in South Wales ACT, which is a charity to help women achieve economic independence through to helping them to get styled and dress for finding a job. And then when they get the job, we help them with their first couple of outfits. So. Jules (01:41) Wow. Phillipa (02:05) So yeah, so I’m squarely in the not-for-profit space at the moment, having spent ⁓ most of my career in corporate, and now I feel like I can apply that to, I think, important societal issues. And I guess when I left corporate, set out to, one of my goals was to do interesting things and meet interesting people. I was blessed to have an amazing career, and I did meet amazing people, but I guess now I’m in that stage of my career where I’m thinking about legacy and how to impact Jules (02:05) Just beautiful. Yeah. Phillipa (02:35) I guess the big, ⁓ what do they call them? Wicked problems. I wanna be a part of that. I wanna be a part of helping to solve and be involved in a positive way. And there’s a lot to worry about in our world today, but you can do something about it. And I wanna be a part of it and I wanna be involved. So that’s a bit of my why. Jules (02:39) Yep. Absolutely. you know, yeah, and it follows what I’m noticing as well. And we’ve just done a survey of 320 women that agreed with it, that we, there’s something that seems to happen when you leave your job that you want to have that impact. You want to do something that is a passion. So, you know, I love what you’re doing, my goodness, they’re all really, really important causes. So, ⁓ let’s talk a little bit about what’s going on in the system that needs and why it needs fixing. And then after that, I will get you to tell me about your career because it sounds fascinating. But let’s start off with and I don’t mind if we talk about all three because they all sound amazing. ⁓ I had you pegged just for women for elections. Now you’ve got these other two. It’s like, wow, we need to talk about all of it. But so but let’s talk first about politics. ⁓ What do you want to disrupt and why and what do you think is broken in the system? It’s kind of a Phillipa (03:24) Good. Ha Yeah. Yeah. Jules (03:51) I imagine most women will know the answer, I’m very interested to hear your take on it. Phillipa (03:54) Yes. Well we try at Women for Election not to say the system is broken. It’s a bit ⁓ sick. that can be easily fixed by participation. so ⁓ the thing for women, and there’s multiple studies worldwide by King’s College, by the United Nations, by the World Economic Forum, that women’s participation in politics and democracy Jules (04:01) That’s very kind of you. Phillipa (04:24) doesn’t just improve outcomes for women, but it improves outcomes for society. So, know, hmm. Jules (04:29) In fact, Julia Gillard did a post just this morning saying exactly that. Stop thinking about women’s stuff as being helping women and think about it helping everyone. Phillipa (04:33) ⁓ there you go. Yeah, exactly. So, you know, whether it’s higher GDP and more labour participation through policy development, better health, better education, ⁓ lower corruption, know, women are sticklers for process. ⁓ And so we want to do things well. And that’s a that’s a positive and a negative for women. So because we are socialised to think that we have to have all of the qualities or we have to be perfect. Jules (05:07) Yes, big problem. Phillipa (05:08) we just tend not to, just go, I have to be ready. I have to be ready and men will have men. Yes. And men will, you know, I have to do a course. So I have to, you know, I have to know how to do it. And if I’m going to do it, I want to do it well. And men are just a bit more inclined to go, I’ll have a crack. I’ll just have a crack at it. You know, there’s a, many years ago, there was a study that they put out a job ad and they had 10 different criteria and it was exactly the same job. And, ⁓ Jules (05:13) And it has to be perfect. Yeah. Phillipa (05:36) Women said, I have nine out of the 10, I’m not ready. And men had, I have three out of the 10, I’ll learn the seven on the, I’ll learn the rest on the job. And there’s no difference between men and women. It’s very much the way we’re socialized. It’s very much the way that we think about ourselves. And so, you know, we just want to change that. We want to change the conversation. And so many women are already involved in politics and community, whether they realize it or not. Jules (05:40) Yes. Four. Good job. Yeah. I was gonna say… Phillipa (06:05) There’s a very famous philosophical quote, and I can’t remember the guy’s name, very ancient Greek philosopher who said, you may not be interested in politics, but politics is interested in you. We are all involved in some, if you’ve got three people in a room, there’s politics. And so we, you know, for me in my corporate career, the more senior I got, the more I called it strategic agility, the more you had to get things done through relationships and allyships and Jules (06:16) I like that. Yep. Yep. Phillipa (06:34) and ⁓ meetings before the meetings and all of those sorts of things where you built those trusted relationships. And women are very good at building trusted relationships. And so, it frustrates me a little bit to think that we think so poorly of the word politics when it’s really just a way of getting things done. And so many women are involved in their communities. They’re in the tuck shop at school. They’re running their sports clubs. Jules (07:00) Yeah, they’re doing the childcare board. Phillipa (07:03) They’ve got kids at home, they have professional careers, they run dog clubs, you know, they are so already embedded in society. And yet when it comes to thinking about even running for local government, which we’re deeply embedded in, they just go, no, I couldn’t do that. And it’s like, you’re already a leader. You’re already a leader in your, in your, you know, your little community. Jules (07:26) Yeah. Phillipa (07:27) So what’s the difference? And the difference is that they don’t think they’re ready. And we’re here to tell you that you are. ⁓ Jules (07:29) And… which is so good. And I do think that women are very community minded, exactly as you say. So it is a lens that we want to bring to politics. ⁓ But tell me a little bit more about Women from Elections, because I was really fascinated that you are helping women get in at that local level and what to do and how to do it, which I think is the first step. Phillipa (07:39) Mm. Yes. Yeah. Yeah, very much. So Women for Elections started about 10 years ago and it’s always had the same mantra which is to help women feel equipped and inspire them to run for all levels of government, politically neutral. We don’t care what stripe you are, we just want to see more women represented and yes we do have Jules (08:03) Mm-hmm. Phillipa (08:20) a lot of women, there are a lot more roles at local government level. There’s over 2000 across Australia. And when you think about federal in the lower house, it’s 100 and I’m going to get the number wrong, but you know, 170 odd. Jules (08:27) Wow. I’m not going to be able to correct you so don’t worry. Phillipa (08:38) And the facts are that about 18 % of people who start their political careers in local government end up in federal politics. So it’s a fantastic way to get, if you’re interested in state politics or federal politics, a lot of a great place to start is local government. So our CEO now, Alicia Heath, she joined in 2019 and became the inaugural CEO. And she… Jules (08:56) Hmm. right? Phillipa (09:07) worked with a lady called Ruth McGowan, who you might have heard, Cathy McGowan, her sister was the very first independent member for Indi. And a lot of Cathy and Ruth’s model is now used by independents to very successfully become ⁓ to run for office. So Ruth wrote a book called Get Elected and we’re very proud to have worked closely with Ruth. She’s amazing and an amazing contributor to all sorts of ⁓ political office and Jules (09:15) Rice. Phillipa (09:37) So we ⁓ partnered with her and ⁓ ran a program called Equip. And it’s its name says we’re here to help you be equipped to office. ⁓ Its primary purpose is not to not another course, not something you have to qualify for, but to help you understand what are the basic things you need to do to get set up to run for office. ⁓ If you’ve got a couple of things, Lissia calls it the three P’s Jules (09:44) Right? Yeah. Phillipa (10:04) if you’ve got a why, we can teach you the how. And At the end of the day, it’s a big to-do list and women love a to-do list. We all love a to-do list. There’s nothing more satisfying. 100 days out, here’s your to-do list. And we talk about it’s a six hour course, it’s run over two weeknights or in person. We can run in person. We’ve been all around Australia in the last couple of years, from the Torres Strait Islands to Cana Nara, to Perth, to Tasmania, to Sydney, to Melbourne, to Geelong. ⁓ Jules (10:12) We do. You’re right. Right? Phillipa (10:36) So, and that’s through the auspices of a wonderful Women in Public Office grant from ⁓ the federal government. They’ve allowed us to do that. So back to the Equip course. So it goes through things like, do you do a flyer? ⁓ How do I do fundraising? How do I get friends and family? How do I set up volunteering? ⁓ What are the things I need to think about? ⁓ So we have, that is our, if you like, our flagship product. ⁓ And no, it’s all free. It’s all free. So. Jules (11:06) Is it, does it cost, Philippa, for women to do this? wow, so there’s absolutely, I can think already of about three or four women that I know in Choose the Boss that would love to get into politics, so this is great, yes. Phillipa (11:19) Yeah, yeah. ⁓ Yeah, so it’s all free. ⁓ That’s a very good question. And ⁓ that’s through the auspices of the Office for Women and the Women in Public Office grant. And we want to keep this as accessible as possible. We go and I think we go and meet women where they’re at. Jules (11:30) Yeah, great. Phillipa (11:41) whether it’s online or in person. ⁓ And the Office for Women’s grant has enabled us to travel around the country and deliver our services. We have ⁓ master classes that we deep dive into a topic. There’s one coming up next week on how do preferences work. So time and time again, we don’t think about… ⁓ Jules (11:57) You’re right. Phillipa (12:00) You know how important it is to think about preferences when you’re running at state or federal level. Those preferences will get you over the line. And in fact, that is a very powerful story about how Cathy McGowan got elected the first time. was through preferences. So because it was such a tight election. So it’s ⁓ very much a secret secret source of Australian politics that women need to know about. So we might deep dive into we have a masterclass called Pit My Fly Out. Jules (12:13) You’re right. that women need to know about. Phillipa (12:28) So, you know, where we actually take a couple of examples and we’ll workshop them in our long masterclass. So they’re deeper dives into specific topics. ⁓ Jules (12:40) And are you targeting ⁓ diverse women as part of this? Because I was just thinking, have you heard of Christina Ryan in Canberra with the ⁓ Disability Leadership Institute? my god, I love that because I was going to go, let’s try and get some disabled people into politics as well. Or more disabled people, I should say. Phillipa (12:45) Yep. Well, she’s one of our Design Council members. ⁓ Yeah, well, ⁓ part of the grant, ⁓ we said that we wanted to… ⁓ So, women are politically underrepresented, increasingly less at federal level, but we’ve got a long way to go in terms of succession planning and at local government level. But we also want to support women in politically underrepresented cohorts. So, we are disability… ⁓ Jules (13:09) Yes, absolutely. Yep. Phillipa (13:27) the rainbow community, First Nations women, multicultural women and young women. So 18 to 28 is the cohort we’re targeting that we define as young. I like to say I still feel young and my hairdresser and I have an agreement that I want to grow all disgraced. So he’s helping me to do that. And we’re really proud to say that 70 % of our attendees or our alumni Jules (13:30) Fantastic. Brilliant, brilliant. I love that! I do too! Phillipa (13:56) from those five communities. ⁓ our regional, sorry, most importantly, regional, remote and rural. So, women can identify in a very intersectional way across all of those. ⁓ And very interestingly, a lot of women who attend our metropolitan events, ⁓ they’re actually identifying as regional or remote. We were fascinated by that. ⁓ Jules (13:59) fantastic. yeah. Phillipa (14:24) That’s exciting to us because it means that they come from those communities and they may go back to those communities. Yeah, so. Jules (14:27) Yes. Absolutely. Absolutely. The woman I’m thinking of is in Yaro Wanga, and really wanted to get into politics and didn’t know how. So I will be definitely doing that introduction. Okay, now let’s ⁓ talk a little bit as well about Groom2Go. Just tell us a little bit more about how anyone can be involved and why you’re working with them, and also the consent one that you were talking about, because they both sound fascinating. Phillipa (14:34) Mmm. Yeah. Consent Labs. Yeah, well, Consent Labs is an amazing organisation, as I said, that is in the business of preventing sexual violence through educational consent. So you may be familiar. ⁓ Yeah, the New South Wales government ⁓ in particular ⁓ has legislated that consent must be taught in schools and Jules (15:04) super important. Good. Phillipa (15:18) Also, the federal government has now done that and Victoria. So and increasingly other jurisdictions are doing the same. So you might be familiar with Chanel Contos in 2021, young woman who said, just sent out a post, she was doing some study and sent out a post and said, hey, you know, I went to a private girl school, how many of you had feel like you were believed that you were sexually assaulted? And she was Jules (15:46) ⁓ yes. Phillipa (15:48) overwhelmed, like overwhelmed with responses. And the two co-founders of Consent Labs, Angie Wong and Joyce Yu, started a couple of years ago at the age of 19. Like just wanna, I know I wasn’t thinking about this when I was 19. So 10 years ago. Jules (16:05) Wow! Yeah, love that. And I was scared to push myself forward when I was 19. It took really till I was 50 before I went, don’t care anymore. So 19 is very impressive. Phillipa (16:13) He Yeah, it is very impressive. they started talking about it while they were still at uni. And it’s their story to tell, but they had had some they knew some women who had been sexually assaulted, which is depressingly common. And men, you know, about 5 % of men and more than 13 % of women will report that they’ve been sexually assaulted or sexually harassed. So it’s just a thing and they were quite troubled by their own internal reactions and how to go about, you know, did they blame the victim? And, you know, we can do something about this. you know, I guess it was a perfect storm that Chanel Contos’s movement came. There were some other incidents up here in New South Wales where ⁓ a perpetrator got off on the basis that Jules (17:05) Yes. ⁓ Phillipa (17:09) It went all the way to he was well resourced, went all the way to the Supreme Court and said that he honestly, he honestly thought that that the person had given consent. And so, so the law in New South Wales has now changed to consent must be enthusiastically given and repeatedly given ⁓ for it to be lawful. so consent lamps goes through evidence based Jules (17:26) Right. Gosh, it’s it. Phillipa (17:39) set about, again, educating. And they go through ⁓ all the, right now, mostly high schools, some universities, and they work with the schools. So the carers and the caregivers, they also run some of their education programs with parents at the schools as well. And essentially, they go from year seven to year 12. Every year, they come in and do a different element of it. So what are the basics of consent? Jules (17:59) Yeah, good. Phillipa (18:08) how to drug and alcohol impact your ability to give consent. Not whether you should not take drugs or alcohol, it’s really about the, does it work? I’ve had the privilege of sitting and had been allowed to sit in the back of the room and watch the, again, young people presenting to young people. And I just am blown away by the approach and it’s all evidence-based. the long-term… Jules (18:14) No, just… Yeah? Phillipa (18:34) goal is to reach 500,000 people. They’ve reached over 130,000 now. ⁓ And I just think there’s there’s a generation of thing, you know, you and I were not told about consent. We nobody talked about it. ⁓ We were often ⁓ sort of again. ⁓ What did you do to deserve that? Maybe you dress the wrong way and all of those sorts of things. Navigating our way through. Jules (18:46) Absolutely, we didn’t have that when we were younger. Yes. Phillipa (19:01) parties where there was a lot of alcohol. So yeah, it’s quite amazing to think about how they do that. yeah, so they’re now in Victoria as well. yes. ⁓ Jules (19:13) Fantastic. Have they seen good results like other than the ⁓ connecting, you know, the 130,000? What’s the impact of doing this? they met? Because if they’re, I guess, data driven, there, have we got some results that sort of say what difference it’s making? Phillipa (19:26) We do. Yeah, an organisation called Mandala just released a social impact report. So for every dollar that has been invested into consent labs, it’s returning $3.20. I’ve got the report at $3.23 in return, social return. Jules (19:36) Okay How do they measure that? I guess I was thinking we’d go, right, now we’ve got 130,000 kids that say they know what they’re doing ⁓ and they understand consent better. But wow, where does the dollar value come from? Okay, don’t worry, sorry. ⁓ Phillipa (20:02) They do. do. I don’t know, they’re very smart economists and they have come back. And it’s through the students themselves. The return is about $2.85. And it is through things like even up to four years afterwards, they’re at the study show. Jules (20:13) Yeah. Phillipa (20:24) that the incidence and awareness of what consent is and the reduction of perpetration is quite significant. ⁓ Bystander, yeah, the reduction in bystander or the improvement in bystander behaviour. So that’s something that I’m excited about. So the confidence to say something when you see it. And also the carers and their teachers. ⁓ Jules (20:33) Fantastic. That’s the result I was looking for. Yes. Phillipa (20:50) They don’t feel confident talking about it or they don’t feel comfortable. So it’s a great comfort to have organisations like Consent Labs come in and help them. So there is benefit to the schools as well and the teachers in the schools. And they also report an increase in confidence in actually being able to deal with it when they’re confronted with it as well. know, they, yeah, so, yeah, so that’s that. Jules (20:59) Yeah. that’s great, isn’t that a fantastic initiative? Love it. Phillipa (21:16) And then Dress for Success is a charity that started in America nearly over 40 years ago, just another young woman who received an inheritance and is a small inheritance, but nonetheless significant. And at the time said, I don’t need that money. I’m young enough, I can still in my own way. So she looked around and said, well, maybe I can help women get into the workforce and to do that. ⁓ Jules (21:36) It was a guy! Now I’m really surprised by that. Did you just say he said that? okay. Yep. Phillipa (21:39) No, no, was a woman, a young woman. Yeah, yeah. There are men’s charities who do similar things, but yeah. ⁓ Jules (21:45) No, yeah, no, I know. just, you were talking about Dress for Success, I was like, I have always imagined that would be founded by a woman. So was just me mishearing. Phillipa (21:52) It was founded by a woman. Yeah. Yeah. Yeah. So it’s an affiliate model. So there are Dress for Success around the country. ⁓ We are New South Wales and ACT. So we now have ⁓ four offices. have Sydney at Summer Hill, which is in the inner west. We have ⁓ Penrith now. So Western Sydney, which is a growing, huge growing area. Jules (22:01) Yes. Phillipa (22:18) We have Newcastle and we have the Illawarra region. So Wollongong and surrounds and a of people, guess, poo poo fashion is something trivial, but how we dress and how confident it has a material impact on our confidence. we help women to, we help women, don’t assess whether you can afford it or not. don’t make any of those judgments. We got a lot of referrals from ⁓ Jules (22:22) Fantastic. ⁓ totally. Absolutely for women, yeah. Phillipa (22:44) job agencies that help us and send referrals. We have a prison outreach as well for women who are coming out of prison and don’t have anything to start with. ⁓ And we’ll do a styling session, know, women will pay hundreds of dollars for a stylist to help them to find what suits them best. And when they get the job, then we give them a week’s worth of outfits. So that’s just to help women get on their feet. And we also run ⁓ Jules (22:46) I bet. Great! Everybody needs a second chance. yeah. Phillipa (23:13) through an online portal. do, and we’ve got lots of support from organisations like LinkedIn on how to do your CV and how to interview skills and coaching and things like that. So we offer those as peripheral services, but our core business is to help women to feel confident enough to Jules (23:22) Great. Phillipa (24:39) to not to run. Jules (24:39) So where do the clothes come from? Are they donated from other women? So they’re secondhand clothes or do you have some partners donating fashion brands, donating? ⁓ good. Phillipa (24:43) Yes. Yeah, we do have fashion brands who obviously get to the end of season or they have overruns and things like that and they donate brand new clothes. So Q has been a supporter of ours. ⁓ I saw a post yesterday from Long Song who donated clothes to us, so designer clothes. So a lot of our donations come from women who no longer need them or they move. Jules (24:53) Yeah, and donate it! good. Yeah, wow. Phillipa (25:18) ⁓ We want good quality clothes and we want clothes that could be fit for work. Now, that’s very broad these days. Like, what is fit for the office? But… No, no. ⁓ You know, that’s still smart. Yeah. Yeah, yeah. So, those are those two things. But, yeah, I’m… You know, economic… Fun fact, but women over 55 are the fastest growing cohort of homeless women… ..homeless people in Australia. ⁓ Jules (25:27) but not things with holes in them and, you know, like smart. The name says it all, it’s dressed for success, not dressed to go to the supermarket. It’s awful, isn’t it? 16,000 women living in cars and on the streets. It’s appalling. And I think anything we can do to help them and to stop this trend is super, super important. Okay, Philippa, so wow, you’re an amazing woman. You’ve obviously got your fingers in lots of pies that are all social enterprises, which I love and which I know women are driving. But I want to hear bit more about you as a person. So. Phillipa (25:51) Yeah. Yeah. Yeah. Jules (26:12) Let’s start, you’ll freak out now, I’m gonna go, let’s start with you in primary school. Where did you live and what, you know, do you have brothers and sisters? What did your parents do? I’m interested just in terms of role modeling and things like that. Phillipa (26:27) So I’m very much a middle class girl. I was born in Sydney. So it’s funny for me that I’ve ended up back in Sydney, but I was born in Sydney. We moved to Melbourne when I was two. And I grew up in, yeah, I grew up in Melbourne. I’m in Easton. I grew up on Forest Hill. We went to Forest Hill Primary School, which is now housing. even then there were only 200 kids at Forest Hill Primary. And so we were in a combined like prep. Jules (26:32) Yeah. ⁓ right, so you have been a Melbourne girl. Yeah? Phillipa (26:54) And then it was year one, two, three and three, four, five and four, five, six. And so, you know, that school was never going to last. was it was sold off for housing many years ago now. I went to La Trovigny. Jules (26:56) ⁓ What did mum and dad do and do you have brothers and sisters? Phillipa (27:11) I do have brothers and sisters, ⁓ one brother and one sister, so I’m the youngest. I’m still the baby of the family at 57. Jules (27:15) right Phillipa (27:22) My parents, my mum is, well they’re both in sales, my dad more in technical sales. So he worked in a number of different organisations and mainly around, he worked for Hills Industries, he worked for Industrial Measuring Equipment. What brought him down to Melbourne was the job at EMAR. ⁓ Jules (27:28) Right? Okay. email as in email the washing machine company, not the emails. I was like, what do you mean? Wow. Okay. So they were really driven. Did you like school? Phillipa (27:51) Yeah, yeah, do you remember? Yeah, no one greets this. yeah, email. I loved school, I loved school. And just something about my mum, she was, she needed to work like we needed two incomes, but it was very unusual when I was growing up. And my mum worked for many organisations in mainly in the direct mail industry. And ⁓ so in my school, she was the only working mum. So yeah, yeah. And so I grew up making my own lunches ⁓ and you know, Jules (28:11) Yes. Okay. Wow! Really? Phillipa (28:27) all the other kids had their, you know, their lovely sandwiches with the corners cut off and the crust cut off. And, you know, I was really proud of my mum. Yeah, it was, and my parents are both role models to me, but my mum in particular, I grew up feeling a bit awkward sometimes about the fact that my mum worked and we had to, my grandparents were very supportive. My mother’s parents lived around the corner and we used to go to their place after school. And I remember my grandmother buying Jules (28:30) No, we made our own too. But talk about a role model. Yeah. Yeah. Phillipa (28:56) comics. Every Wednesday was comic day and we’ve got our own comics and we could read them and so they were a terrific support to both my parents. And yeah so now they’re in their 80s and they still have a business. They still run a business. Yeah. ⁓ Jules (29:01) gorgeous. isn’t that fantastic! And probably still love politics and are delighted by what you’re doing as well. Phillipa (29:16) They do, they do. ⁓ But yeah, they’re very active. And I think, God willing, I’ve got another 30 years in me and it really, you know, it’s very part time for them. But again, it’s technical, it’s technical flow meters and industrial measuring equipment. And dad’s the sole distributor of a British company in Australia. And they love him. He loves that. Yeah. And Jules (29:38) I can’t believe they’re still working. Phillipa (29:42) Partly because financially, you know, they were a generation that didn’t have super and partly because they don’t want to retire. And so I think. Jules (29:44) Yeah. but also as business owners or whatever then yeah, it’s just isn’t a thing for a lot of people. Phillipa (29:51) Yep. Yeah, yeah. So I have an older brother. They’re both in Melbourne and an older sister. And again, my brother is more of an entrepreneur, sales oriented. He’s done many different things. ⁓ My ⁓ sister-in-law works in theatre and as in the organisation that puts on musicals in Melbourne in particular, she works for that organisation. ⁓ Jules (30:06) Okay. great musicals ⁓ Phillipa (30:24) And my sister is retired now and she’s got three kids and my brother’s got one and we’ve got one and we have a cat and my daughter is 23 now. So yeah, so yeah, we’re pretty. Jules (30:32) Right. Okay, so Right, so it’s great when the kids hit their twenties, isn’t it? And you can really kind of go hard for what we want to do a little bit as well. So then from school you went to uni, I think you said you went to La Trobe, and then what happened after uni? What did you study? ⁓ Phillipa (30:42) It’s… Yeah, yeah. Yeah. Yeah. So I studied, I studied science, chemistry and physics and maths. I double majored in chemistry. Yes, I know. Jules (31:00) Gosh, were you one of a handful of women in that that degree stream, I bet. Phillipa (31:05) Yeah, very interesting though. a lot of my cohort were, Greeks and Italians, ⁓ and Turkish people, wonderful people, amazing. ⁓ so, there was only a few of us, ⁓ with English sounding surnames to be honest. So, ⁓ amazing, amazing. ⁓ but yes, I was a small cohort of women. ⁓ Jules (31:13) Yeah. ⁓ right. Phillipa (31:30) I was fascinated by forensic science when I was a kid. I loved the concept of free. Like, why do people do what they do? How do you find, know, what’s, you know, how do you do to decipher whether somebody’s forged their hands, the handwriting or read or every Agatha Christie book I could get my hands on and Nancy Drew and all of those books. I very quickly realized though that I probably wasn’t cut out for it. Jules (31:34) okay. You Okay. Phillipa (31:58) the grimness of it. It’s a very grim, ⁓ my hat goes off to people who work in the police and ⁓ forensics is, yeah. And so I finished my degree and I did qualify for honours and ironically the Victorian Forensic Science Labs moved next door to LaTrobe Union and I could have done my honours in Forensic Science but. Jules (32:00) Right. Yeah. ⁓ Yeah, same. So traumatic. Phillipa (32:25) But I just wanted to work. I wanted to earn some money. was, you know, sick of studying and I wanted to get out there. So I started in the plastics industry, working in technical service in plastics. Yeah. Yeah. Then, you know, the early nineties hit and the recession that we had to have hit interest rates were 18 % for those who can remember and Jules (32:30) Yeah. Okay, so you went into, you used your degree, yep. Yep. Phillipa (32:52) And, know, shockingly, people started to be made redundant, whatever the language was back then. so, yeah. And people, you know, the concept of having a job for 40 years and starting in a company and working there, you know, is very quickly smashed to pieces. So I got married in 1993. My husband and I were still married. And thank you. Jules (32:58) fired i think Congratulations. So was he, did you meet him at this job? Was it a work? No? Okay. Phillipa (33:24) No, we just met through friends and we were, we hung out with friends for two years and then something happened and a spark happened and three months later we got engaged and then we got married and well you could say it was two and a half years really and then it was you know 12 month engagement so ⁓ and I guess something was right because we’ve lasted but yeah between us we got retrenched four times in our first year of marriage and so yeah yeah Jules (33:33) my god, that’s quick, love that. Yes, clearly. So, so… my god, in your first gear! ⁓ Philippa, that’s a bit of a shock to the system, I bet. Phillipa (33:55) Yeah, and I ended up at Telecom, Mobile’s customer services attempt and I went, this is fun. And ⁓ the Telecom became Telstra ⁓ and I didn’t look back like I had a 20 plus nearly 20 years. Yeah, all. Jules (34:10) you worked in Telstra because it’s such a massive organisation. There’s so many roles you can have. Phillipa (34:15) Yeah, if you were if you were ambitious, you were willing to work hard ⁓ and then you didn’t necessarily have to have a degree. ⁓ And that’s what I did. And I spent most of that time. Well, I started out on the phones and took 100 calls a day and billing calls and in my boss customer service. And then I went into. ⁓ Jules (34:28) What sort of roles were you in there, yeah? Yes. I’ve done that. Phillipa (34:41) Mainly around customer service and contact centers. So I grew into more senior roles. I worked with the forecasting and planning, the operations. It’s a fascinating and really, really great grounding to understand how to serve customers through bulk. When I left, Telstra was… Jules (34:52) Okay. Phillipa (35:06) trying to reduce, but 50 million calls a year into its various customer service. So a huge amount of calls supporting customers. A lot of it’s digital these days, but Jules (35:09) Wow. You know, that’s the first time that I feel any sympathy for Telstra over the fact that their service is normally, and I’m gonna be rude, shit, is that I had no idea that they were managing 50 million calls. That does give them a little bit of an excuse, I think. Phillipa (35:28) Yeah. It’s enormous, much more complicated, but my passion and what I discovered through my time in Telstra and I ended up the last five years of my time at Telstra and we were in the Philippines. So I went over with the Sultra CEO was the CEO and then David Thode became the CEO and the board changed and he’s just an amazing human being and the board was amazing. And they said, well, Jules (35:39) Yeah. ⁓ interesting. Phillipa (36:01) You know, it was something that was very controversial. ⁓ so they went over, he came over and said, look, if we’re going to make this work, then, ⁓ and the mantra of the board and David was the customer has to come first. So we were given the real privilege and funded to actually work. Jules (36:09) Is this for call centers? Call centers in the flamenco. I love him. Phillipa (36:25) in an international context but for Australian customers and we were able to build a bespoke model that worked ⁓ culturally with the Filipino people who are just the most amazing people, but deliver great outcomes to Australian customers. And I’m really proud that we did improve our customer experience markedly. And I learned there that, and this is something that I feel very passionate about is I’m really good at systems. I’m really good at like, My metaphor is like an orchestra. Like we’ve all, we all love to go and see a beautiful symphony orchestra. It doesn’t matter what your taste in music is. ⁓ And there’s a real science to making those orchestras work well. But a lot of us have experienced very enthusiastic high school bands and we’ve all been in a very enthusiastic high school band and there’s nothing, the difference between the band and the orchestra is not the people. people turn up. don’t know many people who deliberately turn up to work, do not do well. It’s everything that surrounds them and all the systems and that’s my passion. I love people. Jules (37:28) Yeah. my god, you’re an amazing woman. That’s the bit that’s missing in me, I think. That’s fantastic. Phillipa (37:37) I’m super passionate about helping people achieve their potential. And if you’ve got a reason for coming to work, it goes beyond paycheck. It goes beyond, it really does. Paycheck is a basic right and a basic need, but Jules (37:54) Yeah. Yeah. Phillipa (37:59) If people can decide why they want to come to work every day, then I’m all about creating those systems and the environment to help people be successful and reach their potential. And so for me that then removes, you know, when you’re talking about 50 million calls a year, when you’re talking about 10,000 headcount, when you’re talking about leading 500 people, I’ve had the privilege of being a leader of 500 people. Jules (38:20) Wow. Phillipa (38:21) You you can’t know every single individual person, but you have to be able to personalise it. And so for me, it’s like, what is it that makes Philip a job and get out of bed every day? And how can I create those systems and processes to ensure that the customer gets a great experience through the person? And the person I give a great customer experience if they don’t understand, ⁓ if they don’t feel successful. ⁓ so, Women for Election is no different. Jules (38:42) Yeah. ⁓ Phillipa (38:46) in that sense, you know, we’re attacking it from a systemic level. And so we don’t like to say that politics is broken. We just think we can do better. And we have the privilege in Australia of a wonderful democracy, ⁓ wonderful with so many things that support our democracy. And the last election, if you weren’t convinced, ⁓ and I’m not talking about who won the election, I’m just talking about the way it played itself out versus what we’re seeing in other countries around the world. Jules (38:49) Yeah, I know, I love it. was run. Yeah. Phillipa (39:15) know, Lissy will tell you that Jules (39:16) Let’s not name names, but… Phillipa (39:18) she’s overseas at the moment and there are a lot of people who’ve invited her to come overseas to go, what are you doing differently in Australia? And it’s our democratic processes that underpin our democracy. So yeah, so we just want to do better and we want to see more women run. Jules (39:31) Fantastic. just one more little bit and then because we’re coming close to the end, what happened that made you, because you’re only young, leap out of the corporate world and into doing all this social justice kind of stuff? Phillipa (39:49) Yeah, well, look… I am… When I was in my early 40s, I remember talking to one of my, one of the execs and ⁓ she, a female, and she was saying, ⁓ you know, you seem to be really passionate and, and yeah, that’s me. And she said, you know, what do you do in community? And I said, look, I’ve thought about volunteering. just don’t have a lot of time. And she said, I think you can do better. We can all do better in terms of volunteering and you know, show up roll your sleeves up do a collection But if you thought about boards because you know people like us we have a lot to contribute us. I never thought about that so I’m by early 40s and then I joined women on boards I joined the AACD and then I went to the Philippines and sort of some of that got put on hold but I’ve had this sort of thing about Jules (40:32) Yeah. Phillipa (40:47) What do I want to do when I retire? What do I want? I don’t want to retire. Referencing again, my parents as wonderful role models. Yeah. Obviously I’d like to slow down, but ⁓ my roles have been very demanding. ⁓ You it just sat there for me. And so, but I just kept putting it off because, know, other people are more important than that, you know? Yeah. I let, know, I think it was a combination of getting a little bit older. Jules (40:51) Yeah. What do I want to do instead of retiring? Yeah. Yeah. Well we all do. So what was it? Phillipa (41:17) So, I, I ⁓ went through menopause. It was a horrific experience like many women. ⁓ Thank God for HRT. I’m unashamedly saying that saved my life. ⁓ And, ⁓ you know, that was hard. it, no, I guess. Jules (41:24) Yep. Wow. But was it around that time that you were going, I don’t know that I really want to keep doing the grind, I want to do something different. Phillipa (41:40) Yeah, yeah, your body just changes a little bit and then COVID hit and that was like for all of us, that was very confronting and ⁓ the organisation I was working with at the time did an amazing job with their staff and their people, they really looked after their people but you know, months and months of working 16-hour days or 14-hour days and you know, restoring service levels and looking after people and really proud to say that our engagement scores grew during that period with our staff because they felt so supported. I was probably bit burned out and tired. And then I probably got to the end of 2021 and said, I don’t know if I want to do this anymore. I think it’s time for me to… Jules (42:12) Wow, that’s amazing. I’m sure. Phillipa (42:34) think about what’s next for me. So I sort of ripped the bandaid off in 2022 and resigned. Jules (42:40) Did you, by that stage though, did you know what you were going to do or did you rip the bandaid off and say, right, I’ll have a think once I’ve finished work or were you already going, I’ve got my fingers in some pies already. Phillipa (42:48) No, I- Yeah, no, I didn’t have my fingers in any pies because like a lot of women, I had felt guilty for building our networks and I didn’t feel confident. so, but I knew that in my early 50s, if I didn’t start looking for board roles, then I would get to a point where I would be too old to start. know, boards are very much a slow burn and ⁓ you can try and fast track it. But, you know, the road to Jules (43:10) Right. Phillipa (43:18) full-time board or portfolio careers as they’re called is, is, you know, three to five years. And so, and there’s a thing about, you know, the road, the pathway to boards is through a thousand coffees. So that was my, that was my goal. Yeah. Yeah. Yeah. And so I, um, Jules (43:24) Yep. Back to the, it’s who you know, not what you know. Again. Just keeps coming back, doesn’t it? Phillipa (43:40) I set up a consulting business and set out to be a small business owner and got a few great consulting gigs. And that’s how I ended up finding Women for Election at the time. they got some philanthropic funding and I said, yeah, I’m really happy to work part time. That suits my objectives and found a place where I felt so many things came together for me. Jules (43:43) okay. right Phillipa (44:08) I love the work and I’m really happy. so startups, I kind of found myself in all the startups that were growing and giving us some advice ⁓ from, again, from the big corporate, knowing how things work. Jules (44:22) to go from that down to micro startups is fascinating. Phillipa (44:25) well, you know, I do say that you’ve got to be willing to cut up the fruit and do the laminating and also write five year strategies and budgets. And I found myself doing budgets that I hadn’t been in an Excel workbook for 30 years and, you know, writing, I’ve been writing policy documents and yeah. Yeah. Jules (44:42) Well that’s another thing isn’t about running a business. You can be good at one thing but actually in small business you have to be good across the spectrum. Which can be a rude shock. Phillipa (44:52) Yeah, and I think you’ve just got to be willing to do that. think, you know, there’s one thing to think about. Yeah, there’s one thing to think about, you know, being a startup or a co-founder. And there’s another to actually the reality of that can be quite lonely. so 2022 was the year where I sort of sat down and I wrote a few blogs and set up my own business and understood what that meant and, you know, how to do tax and what is an ABN and what do you mean, insurance? What does that mean? Jules (44:56) Yeah, it’s a journey. Phillipa (45:22) and set out to meet people, learn how to network properly, networking with intent as my friend Michelle Redfern says, networking with intent is important and ⁓ loved meeting people. I loved turning up to events where everybody was just like, yeah, we’re all here to run a business. And what I found in the small business landscape, Jules (45:33) Yeah, I love Michelle ⁓ It is. Phillipa (45:50) Everybody understands what you’re going through. so how can I help? Jules (45:53) There’s a lot of support for women in, I actually find it amazing that I’ve interviewed probably 450 women now. And the women all talk about how there is a lot of bullying and often it’s the women who were tripping them up in corporate and the shock they got at the amount of support outside of it. Because I’ve been living in small business land for 30 years. And I know we all lift each other up, we all try and help each other. So it’s… ⁓ Phillipa (45:58) Mmm. Yeah. Yeah. Yeah. Yeah. Jules (46:21) it’s Phillipa (46:21) Yeah. Jules (46:22) it’s a lovely lovely kind of community once you could step out on your own Phillipa (46:26) It was very uplifting, albeit, yeah, so I am loving being the Chief of Staff to an amazing CEO. Lisia ⁓ has an amazing vision and, you know, we have some amazing small but mighty team as Lisia calls it, but we also have some amazing consortia partners. So Australian Local Government Women’s Association. who help us with our confidence series. So they have some quantum impact group. We work with the Global Institute for Women’s Leadership. They’re a research partner through the ANU. Jules (46:58) That’s brilliant. Yeah, brilliant. I’m glad all these organizations are stepping up to be part of it. think that that’s very important. Phillipa (47:10) Yes, and Turnstone Collective are our First Nations, I just want to say, the Cachetan Collective are our First Nations training partner and they do some amazing work. So, yeah, so we’re very proud to be associated with Turnstone. And Dr. Michelle Deschamps, so, so yeah, they’ve written our First Nations companion model or QWIT workshop. So that’s a module and we’re now branching out into doing a multicultural and we’re working on a disabled module with the Disability Leadership Institute right now. So yeah, yeah. Jules (47:14) Yeah. Wow. Yeah, fantastic. I’m so pleased. I’m Jules (47:41) Oops, so we had a bit of a technical issue at the end of it yesterday, so I’ve brought Filippa back just to do the last couple of questions. Thank you so much for doing this, Filippa. So if you’re watching this on video and we look different, that’s why. ⁓ But, Filippa, okay, so what I was just about to ask you when it all cut out was how can people be involved? What is the best way for people to get a hold of you? or to go and connect with Women for Elections or the Consent Lab or Dress for Success as well. So you go. Phillipa Dobbin (48:14) Yeah. All right. Well, you can find me on LinkedIn. I’m a LinkedIn user, not so prevalent on Insta or Facebook or any of the socials. search for me, Philippa, with two L’s. So goalposts in the middle. ⁓ Philippa Doven. Yes, that’s right. Philippa Doven ⁓ on LinkedIn and ⁓ reach out. I’m always happy to connect with lots of like-minded people. So that’s that. Jules (48:23) I’m with you. and one pay. You Yep. Brilliant. Phillipa Dobbin (48:42) ⁓ For Women for Election, we have a website ⁓ where we’ve got events you can donate, you can join our mailing list from there. So womenforelection.org.au or wfe.org.au. ⁓ We do have an Insta page, Women Election Oz, OZ, so that’s all one word. And also we have a YouTube channel that we’re just beginning to upload information. Jules (48:56) Perfect. How brilliant. Phillipa Dobbin (49:07) We have like monthly in conversation events with lots of wonderful women who have either run for public office and we’re beginning to upload that content for everybody to share. So that there’s a couple of ways that we can you can keep in touch with us that way and subscribe. And if you’re a woman or anyone identifying as a woman, all of our events are up there on the events page. So that’s how you can register and join our events and and join the fun. If you are looking for some volunteering opportunities, for Success is the place to go in Sydney. So New South Wales ACT dot dress for success dot org or just search Dress for Success Sydney in whatever your search engine is and you’ll find us there. We’re always looking for volunteers, always looking for donations and you’ll get all the instructions on where to put the clothes and how to donate clothes as well. And consentlabs dot org dot au. Jules (49:53) right? Brilliant. Phillipa Dobbin (50:05) and all of their socials are there as well. And again, have a look there. ⁓ If you want them to go to one of your kids’ by all means get in touch with them that way and also donate that way. So that’s a bunch of websites. Jules (50:18) Fantastic. Wow. It is, thank you so much. ⁓ you know, weirdly after we spoke yesterday, I went to my local council to an event and the mayor was there and last night they did the new elections for mayors. But I’m considering after talking to you whether I should maybe go and apply to be a mayor in a couple of years because I just think, you know, why not? Okay. And my… Phillipa Dobbin (50:38) Ugh. Well, come along to one of our events, Jules, and there’s plenty of time. Yeah, yeah. Jules (50:52) Yeah, I will, because I definitely need the info. Okay, and my last question for you is nothing to do with anything other than you. So is there a quirky fact about you that most people don’t know that you’d be up for sharing? Phillipa Dobbin (51:07) Yes, I thought about this when you sent me the questions in advance. Look, the quirkiest factor I could say is ⁓ I love singing. I’ve been in a few choirs in my time and taken lessons. when I was a little kid, I dreamed of, this is going to show my age, I dreamed of being on Young Talent Time. Jules (51:10) Okay. ⁓ You Not fantastic. Phillipa Dobbin (51:27) We lived not far from the Channel 10 studios and so I I harbored those dreams for a little while and I sang backing vocals on a CD once many years ago now with the choir that I was in at the time. So ⁓ it was a, no, not really. It was sort of a bit of a niche sort of thing and they got a hold of our choir and said, come along and do some backing vocals for us. So that’s my quirky fact. Jules (51:38) my god, did you? What was the band? Or was it anyone we know? my god, I love it. Phillipa Dobbin (51:53) I would not think that that music is around anymore or the CD, or is a CD. and I probably don’t even have a coffee myself, but there you go. That’s my quirky fact. Jules (52:03) Well, I love it. And as I ⁓ have said throughout, you’re amazing, Philippa. I thank you so much for this interview today. I hope we’ve inspired a whole lot of women to go and look up WFE and the other organizations. So thank you. Phillipa Dobbin (52:11) Thank you, Jules. Yeah, I hope so too. Thank you, Jules. Have a great day.
Empowering Women Through Financial Literacy (ft. Amanda Thompson)

Empowering Women Through Financial Literacy (ft. Amanda Thompson)

 

 

 

 

 

 

 

 

 

 

 

 

In this episode of She’s the Boss Disruptors, Amanda Thompson, a financial advisor and advocate for women’s empowerment, shares her journey of transforming the financial landscape for women. She discusses her innovative approach to financial literacy, the importance of community support, and her personal experiences with trauma and resilience. Amanda emphasises the need for open conversations about money and domestic violence, aiming to create a supportive environment for women to reclaim their financial power and well-being.

Takeaways:

  • Amanda Thompson is a financial advisor and author.
  • She focuses on changing women’s relationships with money.
  • The Money Goals framework aims to eliminate shame and guilt.
  • Empathy-led financial advice is crucial for understanding clients.
  • Women often feel intimidated by financial discussions due to societal norms.
  • Conversations That Matter was born from Amanda’s personal experiences.
  • Community initiatives can empower women facing financial challenges.
  • Financial literacy is essential for women to escape abusive situations.
  • Amanda’s journey highlights the importance of resilience and endurance.
  • Networking with purpose can lead to meaningful change.

 

Transcript

Jules (00:13) Welcome to She’s the Boss Disruptors podcast and today my guest is my very good friend and an absolutely inspirational woman, Amanda Thompson. Amanda, welcome. I know. That’s true, but we’re going to do this all about you today. So. Amanda Thompson (00:25) Hello, it’s so funny seeing you on Zoom or when I can normally touch you in person. Jules (00:38) I’m going to get you to introduce yourself. I was going to say ⁓ endurance, financial and conversations that matter, two of the things that you’re doing, but you introduce yourself and tell everybody what you do. Amanda Thompson (00:50) Hello everyone and thank you Jules. I am Amanda Thompson, a financial advisor, author, international speaker and founder of Endurance Financial which is a boutique financial advisory firm. I mainly help people change their relationship with money ⁓ so they make decisions with confidence not fear and create sustainable habits. But as you know Jules my work blends the traditional financial strategy with more so values, wellbeing ⁓ and behavioural type insight I’ve created or recently created the Money Goals framework which replaces that shame, guilt and structure that ⁓ our industry once believed in. Jules (01:37) likes to put on people. Amanda Thompson (01:39) Yes, and the idea is to get rid of the confusion and make decisions with clarity, purpose, but really values aligned. I work a lot with women, business owners, high performers who want to build their wealth in a way that actually aligns with their feelings and a life that they want, not a life that the website or our friends tell us what we want. ⁓ Jules (02:02) True. Amanda Thompson (02:03) Yeah, and so I suppose and more importantly for me at the moment is my passion and purpose which is the establishment of the community initiative conversations that matter which is growing to host workshops, speaking nationally and just talking about the financial truth telling or you know it’s that common question that we don’t necessarily understand when women are trying to flee relationships and there’s this too scared to Jules (02:16) Yeah. Amanda Thompson (02:33) too scared to leave concept which is is just heartbreaking to me because so many people stay and it must be because leaving is scarier where normally it’s got to do with money and housing. Jules (02:41) Yes. Or almost, yeah, or looks impossible because if you don’t have the financial reins in your relationship and you’ve got somebody that’s gaslighting you and whatever, I mean, trying to overcome that would be so hard. So what you’re doing is incredibly important, I think. So ⁓ next comes the why. You have been so amazing for me because I have to admit numbers are not my favorite thing as you know very well. And so the fact that you work with me and have shown me not to be scared of them I think is so important. So I’d love to know the why for that and then we can talk a bit about the why for conversations that matter. But what is it? Did something happen that made you decide to focus on women business owners particularly? Amanda Thompson (03:37) Look, I think being a woman in a man’s world, and by that world I mean the corporate financial industry at the banks, it took me a while to realise what that dislike or where I felt everything was going wrong. But the perfect example was with client last night, Jules, and he is a really successful business owner and we were just chatting how his son had got a recent ADHD diagnosis. Jules (03:39) You Yeah. Amanda Thompson (04:06) And I said, either you or his mum gonna go down the path of getting money said no He said I look back and there’s been times where I just went school was awful for me And I said to him I wonder if you were or are dyslexic or have dyscalculia which is like dyslexia with numbers and he said ⁓ Absolutely, yet he gets his sheets every day from work and I said I bet you look for patterns You know and he said that’s exactly what I look like and Jules (04:07) Mm. Yeah. You Amanda Thompson (04:36) And I think that’s the reason that I want to disrupt and my why is because too long we’ve been told to do things a certain way and if we didn’t fit that mould well so be it. ⁓ You don’t as you’re learning you don’t need to be an accountant you don’t need to be awesome with spreadsheets to have this understanding and I don’t think there is enough empathy led financial advice out there that listens to the person. It’s my job to listen to the person and try and give them knowledge and with knowledge becomes clarity and confidence around the decisions they’re making. If I just point my finger and tell you to do it, that reason’s not going to be embedded with you. So I’m sick of hearing that people are bad with money. It’s just not true. So we need to fix this belief that money Jules (05:04) Mm-hmm. Yep. Yeah. Amanda Thompson (05:31) has to be complex or intimidating. ⁓ And that’s why I want to break that cycle of where women outsource their power, stay silent, ⁓ or just accept less than they deserve in their careers, relationships, futures. Jules (05:48) Why do you think it is that so many women are fearful or ignorant either or both around the numbers when it just doesn’t seem to affect men in the same way? It’s very rare that you’ll hear a guy go, I don’t really like the numbers. Obviously you had that conversation last night, but what do you think it is? Amanda Thompson (06:07) I think it’s more, and I could stir some trouble here, but I think it’s more about the men. It’s more about the men than the women. So you said you wouldn’t hear a man say it. That’s right. They wouldn’t admit to it. So all of a sudden we think men are good at this and it’s the women that aren’t. And so we bring ourselves because we’re happy to talk about, know, gee, this is, know, even when you go back to mothering your child, this isn’t working. A man would never say, I couldn’t do this with my kid. Jules (06:12) That’s sort of like we’re just having a chat. Yeah. No. Amanda Thompson (06:37) I know how to change nappies and I know how to do this. So the way that they present themselves is different, but it can sometimes cover up our fears because we’re too scared to say something. think, but if I come back to the mother part and… Jules (06:39) Safe. Yeah. Amanda Thompson (06:55) You know, it’s not just mother, but a lot of women just by general nature, we’re empathetic, we’re selfless in lots of different areas of life. And so we tend to be givers and the way we approach risk is different to a male. So we go very much with that security and safety hold viewpoint where a man does not. as time and this systemic nature of things go, we convince ourselves that we’re no good at something. Jules (07:07) Yes. Amanda Thompson (07:25) when we have to look at ourselves we’re so scared of what we’re not good at even though it’s a fallacy that then we remain ignorant we keep the know the paper bag over our head our head in the sand and we don’t do anything about it but as I’m sure most people know by now there is a real epidemic not just domestic violence but the number of older women in Australia who are facing homelessness and if those figures yeah and if those figures aren’t enough to Jules (07:49) Yeah. It’s horrific. Amanda Thompson (07:55) scare us into making sure we’re on top of our finances. I’m not sure what is. Jules (08:02) Yeah, very, very true. guess one of the things that I was thinking is I was talking just stupidly. My mum, you know, has a thing about her eyelids, you know, hanging over her eyes, which is just a genetic thing anyway. But I was talking about it with her and my sons and we were talking about how… As women, we look in a mirror at a certain part of our body and fixate on it when everybody’s looking at the whole of you. know, nobody’s looking at your eyelids in particular. I think it’s a little bit the same maybe with finance and business. You know, you don’t look at the whole thing, just go, I’m really bad with numbers. But actually, you can’t be. If you’re running a successful business, you’ve got to have a certain amount of literacy, you know, for the numbers or otherwise you wouldn’t exist. Amanda Thompson (08:46) And you won’t be able to scale or grow or direct money in the place that it should go. It’s funny, ⁓ if we talk about women entrepreneurs, ⁓ again, often we are our own worst enemy. So we go into these businesses and again, it’s an energy, a masculine versus feminine energy type thing. So we go into these business ⁓ with that Jules (08:52) Mmm. Amanda Thompson (09:13) As I said, we talked about the risk, the nature of risk. So we go into businesses and we try and do everything perfectly. And so we put all our time and energy into something and we don’t want to be seen as failures. therefore, again, it’s another reason why I’ll just let the money go. Because if I open my eyes and think I’m not good at that, then I failed in the whole business, which it’s actually actually not true. means that we outsource to the areas that we need to. And by outsourcing. And you do know this, Jewel. Jules (09:17) Yeah. Yeah. Amanda Thompson (09:43) education. know it’s education it’s not just Amanda you do this for me it’s I can talk about money now and I know what’s happening and how good does that feel to have that transition in a mindset. Jules (09:45) Yeah. Yeah, totally. Totally, I think that that’s super important. Now, ⁓ this is all about disruption. So obviously in the finance space, you’re disrupting and I love what you do. I absolutely have always loved you from the moment that I met you, which was in a podcast in the lockdown. But now that I know you a bit better, you also had an experience that has led to you doing these ⁓ conversations that matter. Can you talk a little bit more about starting that up and what you want that to do and what you want to disrupting that space. Amanda Thompson (10:29) I think for me, ⁓ you know, it wasn’t really, I’d love to say it was this light bulb moment, but everything I do seems to be, you know, cemented with lived experience and this endurance mindset that I’ve got, both ⁓ as an advisor advocate, but also as a woman. And I’m a woman who’s rebuilt from trauma, ⁓ which is domestic violence trauma that then Jules (10:43) Yeah. Amanda Thompson (10:59) escalated to heart failure and so I’ve had to start over but the and you lived through this with me Jules so you can attest to it to what I’m saying I basically fell off the edge of the earth for two years because I Jules (11:14) Yeah. Amanda Thompson (11:17) felt so much shame and guilt about what had happened to me and again, knowing that I’m a selfless person, I’m normally the giver to having to rely on my then year 12 daughter or friends. It just sent me into this spiral, but so much so that I thought I was having a breakdown and I was determined to bring myself out of it and I went for a run and I never came home. I landed in hospital and And and behold, what I thought was all my fault and all my emotional and mental disruption in myself was blood clots in my lungs that had been as a physical result of the traumatic violence that I had endured a year earlier. So it took a year for that to all uncover. And I remember the professor from Alfred Women’s, I was lucky enough to be such Jules (11:56) physical. Wow. Amanda Thompson (12:17) strange case in the hospital that the cardiologist on call ended up calling the head of the women’s heart unit at Alfred this professor and she said to me being feeling unwell I said my god exhausted, tired, perimenopause, PTSD and she said we hear this so often with women just blaming themselves for something that is physical and then Jules (12:25) Yeah. Wow. Amanda Thompson (12:43) And the next morning after all that happened, I mean I had a massive cry thinking how dare he a year later still be coming at me to I can’t, I cannot let him keep writing my story. And so I, I, found, finally found purpose. I mean you were one of the people that kept saying to me there’s something in this, you’re the type of person that can, can come back from this, Amanda, and I’d love you to speak about it when you’re ready. And I wasn’t ready until I realised. Jules (12:50) still be affecting you. Yeah. That’s right. Amanda Thompson (13:13) what it was and it’s the hidden scars jewels it’s the things that we don’t see the bruises the scars fade but it’s what’s going on still inside a person you know whether it’s for me the shame of my year 12 daughter having to look after me and essentially look after herself in a year where we know that we want to be there as mothers it’s it’s the the guilt that you’ve got so many friends around you wanting to help and you’ve got no Jules (13:25) Yeah. Amanda Thompson (13:43) what they can do to help you and I suppose the spin on that and spins probably the wrong word is I’m an educated, supported, ⁓ financially stable woman and this happened to me. Jules (13:45) Yeah, yeah. and look how it affected you. Amanda Thompson (14:02) Yes and so and it’s not just domestic violence that I realize it’s trauma of any sort whether it’s the loss of a partner, whether it’s a betrayal that’s hit hard, whether it’s a health condition, it’s these scars that we Jules (14:09) Yes. Amanda Thompson (14:20) we carry with us and the smiles that we put out in pretend to say it’s okay, I’m fine, you know, and it’s why days like are you okay day matter so much, but you know what, I think the questions need to be extended more from are you okay? You know. ⁓ Jules (14:37) Yeah, yeah, because I feel like I mean look it’s definitely better than nothing But it’s kind of not enough to just go are you okay because someone can go you’re fine When you know that they’re not so tell us a little bit about ⁓ What this has ended up being for you? So what is conversations that matter and and what are you doing with it? And where do you want to take it? Sorry if I’m putting you on the spot Amanda Thompson (15:56) Yeah. No, no, so it started as an event in June of this year of me thinking I might get… Jules (16:18) Yeah. Amanda Thompson (16:21) 20 odd people together and let’s brainstorm how we can can fix this and that was born out of being invited to Parliament House because I won an award for community service and Melissa Horne our local MP here said well if you ever want to come to Parliament House you know and I went well if I am going to come I want to make it powerful so I got people in my industry family lawyers accountants psychologists mortgage brokers money coaches Jules (16:27) Right? Yeah! Amanda Thompson (16:51) and we went to Parliament House and sat around and we were visited by Jacinta, Jacinta Allen. Our Premier came in, Natalie Hutchins, the Women’s Minister came in and what they found was it was a room of 15 women actually trying to find ways to help ⁓ fix some of these situations that wasn’t necessarily saying to the government give us all the funding in the world and you have we weren’t pointing our fingers saying you you you it was about how can we and how can we as a group of 15 think of what we do next so I did this conversations that matter that ended up being 75 changemakers in the room we had Jules (17:14) Yeah. You have to fix it. Amazing people. Amanda Thompson (17:33) We had four mayors in the room. had counselors, had CEOs of ⁓ Rotary Safe, the head of the police, inspectors. had paramedics and young financial advisors and fathers of young girls in the room. ⁓ Jules (17:35) Yeah. You’re the head of the police as well, didn’t you? Amanda Thompson (17:52) people representing the LGTB or Q, I get that, always get it wrong, but community and a big shout, yes, know, big shout out to Peter Gay McLaughlin, know, she was there supporting like she always does. ⁓ And it wasn’t meant to be ⁓ an event where we just listened to a panel of speakers. The concept was that everyone in the room had a voice. Jules (17:57) LBGTQI. Yep. Yes. Amanda Thompson (18:17) ⁓ to the mayor of Moonee Valley, Ava Adams saying that they had a domestic violence policy. The first council to have these policies. To Rotary Safe, to ⁓ Donna from Left Right Hook, which is a child sex abuse survivors network. And said Marion Mays of Money Strong in terms of a safety card. So we’ve had these amazing people. I’m taking it to Jules (18:25) Wow. Amanda Thompson (18:47) Sydney, want to take it to Sydney and I’ve got another little Christmas event or Christmas gathering event which you’re coming to at the end of the year but it’s small, it’s small because I can’t deal at the end of the year with a massive thing but it’s about where are we as a community, as a collective going to take conversations that matter next year. Jules (18:57) Right. No. And where do you, in your heart and in your gut, want to take it? That’s what I’m interested in. You’re driving this bus, so where’s it gonna go? Amanda Thompson (19:14) Yeah. I want, you know, I am known to say we raise our voices now so that the generations that follow don’t need to shout to be heard. So I want to start breaking down the systematic issues that create a whole lot of things. But I want to be an advocate. I want these conversations to go like money, go into our kitchen tables, go into our workplaces, have organizations let me come in and talk and say about what I’ve been through instead of saying, well, no, Jules (19:21) Yes. Amanda Thompson (19:45) a bit of a touchy subject domestic violence we probably shouldn’t bring that into our workplace well why not because there’s probably five ten fifteen people that have suffered in some way or form some form of violence and what happens if just one or two of those people hear my story and find the strength to make a change and what happens if that is one or two lives we’ve actually saved from all of this bad news we see look at me getting all passionate so Jules (19:57) Yes. Yeah, yeah. Amanda Thompson (20:15) So, you know, and it’s my, it is my passion, Jules. You know that it’s, it’s my purpose. It is not a money making. ⁓ thing for me. ⁓ That’s my business. This is what I want to do and disrupt and call out any organisation that’s listening to say have Amanda along and let us speak to you so openly. As I said you asked me before this started is there anything out of bounds and you know what I’m going to stick to it no matter how hard some conversations are. Jules (20:36) Yeah. which I know it is because having to read, having to even talk about it, there’s a wonderful woman that I must, you may know her, Lisa McAdams, do you know Lisa? Amanda Thompson (20:56) I think you connected us, but we’re here. Jules (20:57) Yes, she’s doing a lot of what you’re wanting to do as well, going in, she’s had a terrible abuse of past and she goes in and talks with corporates but she hit a wall and said, I can’t keep repeating what happened to me. So I know that that’s an issue for a lot of women as well to push yourself out there. So you’ve got to be careful. If you’re going to go out there and do that, realize that reliving the trauma all the time is very difficult for you. And so that makes it, I guess, extra. special what you’re doing. ⁓ Amanda Thompson (21:28) It is. just, you know, I know what it’s like to feel powerless and I want to entice, encourage, support other people to take back their power and not be silent anymore ⁓ because, you know, we are the change. We are the change jewels and it’s time we stood up and actually acted on it. Jules (21:54) So how do you, how are you going to bring the financial literacy and courageous ⁓ conversations that matter together? Because I feel like, you know, all of, and I guess I’m, this is just a conversation, but I mean myself, I’m running two businesses as well. And it’s hard because you get torn backwards and forwards. So can you bring them together? Have you thought of a way that you’re going to be able to bring it all together? Amanda Thompson (22:18) I’m very conscious of keeping my business viable while concentrating on a passion. But I think that, as I said, to start with, a lot of the reasons women don’t leave is due to money or shelter or security. And so again, I feel that by bringing… Jules (22:23) Right, yes, important. Yep. Yes. Amanda Thompson (22:42) things like the workshops I run or workshops other you know money coaches and things running and putting it in well-being ⁓ parts of business is the way forward in connecting those two you know it is going into those big corporates and talking about money goals but also bringing that to a space of well hang on I’m just like you probably here’s a little caption of my story and again I’m all over money and thank god I had a Jules (22:53) I like that. Yeah, yeah. Amanda Thompson (23:12) backup plan and things like that because I said I fell off the face of the earth which means I wasn’t working I wasn’t earning a lot of income but I had practiced what I’d preached so I think there are so many lessons that people could hear and learn and give to their employees and you know money stress is massive for productivity in a workplace any type of stress but money stress is huge yeah yeah yeah Jules (23:34) Money stress is massive for everything. It touches everything. So you want to go in and start helping people in that space as well. Yeah. Amanda Thompson (23:46) Absolutely and it is just me so I need to figure out or create this one-to-many approach and by one-to-many I don’t mean like you know this massive overload of courses online or things like that it’s just how can I get more people in front of me in one hit so that I can help that that amount of people. Jules (24:03) Yes. Yes, yeah. well, there’s a way I can help you build that community. OK, so look, normally I would get you to take me back to when you were a little girl. We’ve actually done that interview in the past. So I’m more interested in talking a little bit more about this and how if somebody is listening and they want to be involved, there might be a way that ⁓ they can do that. So you’re taking it up to Sydney and Brisbane, but that’s just an in-person event, isn’t it? Amanda Thompson (24:08) Yeah. Yes. It is, it is just to start with. ⁓ Okay, if anyone wants to collaborate or has got any ideas, I am open. Yep. Jules (24:39) I’m going to help you build up a Facebook community for it, think. I think that’s what you need next. Amanda Thompson (24:44) I’m open to it. ⁓ You know, if you want to have some insight into how I approach this, every Wednesday I’ve committed to writing on LinkedIn, you know, every Wednesday. Yep. And it’s ⁓ not a business push. I know that you’ll slap me on the wrist, Jules, but it’s… ⁓ Jules (24:55) ⁓ good woman. No, no, no, I’ve been seeing them. They’re great. Amanda Thompson (25:04) Yeah and every Jules (25:04) They’re really good. Amanda Thompson (25:05) Wednesday and they’re raw, they’re not pre-scripted so for example I mean ⁓ it’s Tuesday when we are recording this and I am off to court tomorrow to try and get my intervention order extended so no doubt tomorrow’s will be something about feelings or that but they’re very raw, they’re very real, they’re very up and down, just like my life in that particular instance so if you want a bit of insight into I suppose the person I am Jules (25:21) about. Amanda Thompson (25:34) follow me on LinkedIn which is easy to find me with the blonde hair and the financial planner or just go to your LinkedIn and I’m sure they’ll find me through your connection. ⁓ Jules (25:39) Right? True and ⁓ then you’ve got, do you still have financially fit women in amongst endurance financial? Talk a little bit about what you’re doing there. Amanda Thompson (25:52) I do, that’s my workshop. So, Financially Fit Women was my first book. Notice how I said first book, Jules, hint, hint. There’s another one going to be written over Christmas, I have no doubt. So, Financially Fit Women is about that accessibility of financial advice or financial education for women. Jules (26:00) Yeah, very impressive. I love that line you use about women becoming their own CFO. Like really understand, yeah. Amanda Thompson (26:19) Yep, confident, focused and top of your money. Yeah. Yeah. So yeah, so that’s my workshops. I will be relaunching some of those courses next year. Again, as you know, it’s been a slow transition back into life for me this year. But 2026, bring it on. Come at me. I’m ready. Jules (26:35) Yeah, yeah. I’d say watch out world. Amanda Thompson (26:42) And it will be World. I’m planning to get a couple of speaking opportunities overseas. So watch out World. Jules (26:49) Yeah, great, great. And is this really where you want to take your speaking from now on? it going to be around the money or is it going to be more around helping women who want to escape and flee? Amanda Thompson (27:02) I think it… believe it or not it is going to be a little bit more neutral in that… What I’ve realised Jules is that endurance is at the core of everything I do. And so in essence, it’s about goal setting, recovering from trauma and how I utilise that mindset through the ebbs and flows of life to recover. know, not every you don’t want to hear you do not trust me and you you know it. You do not want to hear about Jules (27:16) of everything you do. Yeah Amanda Thompson (27:40) my story. It’s awful. You don’t want anyone to have to really live that except you know to understand that it knocked me about. So I’m not going to be going around talking about what happened to me in the actual physical ⁓ Jules (27:46) No. Amanda Thompson (27:57) event but I am going to talk about what happens when your heart stops because of it and how do you regain love ⁓ and how I utilise that endurance mentality and also how from a sports person’s point of view I’m realising I was a sports person I mean I’ve represented Australia four times so I can yeah yeah Jules (28:03) Yeah, nice. Yeah, yeah, well I was going to go, I suddenly thought, we can’t end this without talking about you being an iron man, which kind of blows my head any way that you can’t be an iron woman. I remember you telling me that and I was like, what? Yeah, yeah. But you did that through a cancer, a cancer scare. That was when you started. I’ve been my god woman. Amanda Thompson (28:26) Yeah. Yeah. It’s a brand. It’s a brand. Yeah, we choose to enter that brand. I did. I did. Yeah. You know, and so this is what this, so this is, you know, it really will be a motivational type talk, but a real one, you know, not, not, it is about, I’m all for solutions, not sitting in the, not sitting in the dulls. Yeah. So, so I mean, I talk about those things and I’ve actually off to do a keynote for white ribbon day, ⁓ next week, next week. Yeah. But it is, it’s, it’s coming from the lens of an athlete and. Jules (28:45) Yeah, yeah. I think that’s why I love you. ⁓ fantastic, that’s a good fit. That’s a good fit. Amanda Thompson (29:08) happens when something so important to you like triathlon is taken away from you not by choice you know and and how do you recover and how do you find purpose and I mean this podcast has shown what I’ve replaced it with at the moment you know I’ve got to have a passion and I’m up for a challenge all the time I think I’m not I’m not functioning unless I’ve got a challenge in front of me so Jules (29:16) Yeah. No, but you know what, there’s something special about you Amanda because I watch you and I’m absolutely sure that you will move the dial. Like, I see people, there’s a lot of women, let’s be honest, and I’ve interviewed 450 of them, I’d say a good 20 or 30 have probably got a similar… theme or a similar purpose behind them. But I watch you and I’m like, just even your first conversations that matter and the quality, I hate saying that because people say that about She’s the Boss and I’m like, what are we, cattle? But the quality of the women and the connections that you brought together, I think, and I think that’s really important because they need to talk to each other. It’s not even necessarily, it’s like, we need to bring these people together so they’re talking to each other and the solution will come. Amanda Thompson (30:01) Hehe. Well do you know, the inspector that came and spoke ended up going and speaking for a family law firm that was there. ⁓ Safe Steps, which is the charity I support, the mayor of the ⁓ region where one of their sanctuaries was there and she had never been through sanctuary and now, you know, so I’ve connected, it’s amazing the amount of people. So you know, it’s actually networking with purpose, isn’t it? As opposed to, it’s pretty cool. Jules (30:35) Wow. Yeah. It is. And it actually makes networking much more pleasant. Let me say for anyone out there, if you’ve got a purpose and you’re going after those people that can help change the thing, then it’s great kind of networking. It’s thoroughly enjoyable. Okay, so if someone wants to help, what is the best way of them doing or getting involved other than LinkedIn? Is there a website they can sign up to? That’s okay. Amanda Thompson (31:03) Yep, yep, so it’s only my own website at the moment which is endurancefinancial.com.au or email me amanda at endurancefinancial.com.au ⁓ I promise to get back to anyone that wants to talk about this. Jules (31:14) Okay. Brilliant, brilliant. Okay, now I’m just going to lighten the whole tone. It’s a silly question for the end, but I love it. A journalist told me, and I think you’ve answered it before, but I’m sure you’ll have something different this time, is there a quirky fact about you that most people don’t know that you’d be up for sharing? Having said that, I know you’re pretty much an open book, but, you know, I said to the last person, you burp the alphabet? It really doesn’t matter what it is. It’s just like… Amanda Thompson (31:39) I am, ⁓ you know it. Do you know, and this is a little bit rude, but we’re going to go with it because I could go down my triathlon training and how, you know, being absolutely physically exhausted is where I do my best thinking. But I can shot a drink with my hands behind my back, you know, and I remember doing it one day. Jules (31:54) Yeah, go for it. my god, is that the putting your whole mouth over it and throwing it back? Amanda Thompson (32:10) Yep, yep. And I remember doing this one day because people were saying, what’s your party trick? And I don’t really have one. And I am known as a prude and pretty naive. Right. And I did this party trick and yeah, absolutely. And I did this party trick and there was an anethetist standing next to me who I know quite well. And he looked over at me and you know, I’d taken this big swallow of this drink with no hands. And he said, and tell me why you’re single again. Jules (32:19) Who likes a drink though? Yeah. Ha ha ha! Amanda Thompson (32:39) and it took a while to register what he he meant and I went my gosh there there’s my rude it’s yeah not that I have put that into practice the other way but I I find that quirky Jules (32:43) my god, now you’re now… I didn’t clock that at first either. No, but if you ever have a dating, if you ever have a dating profile, you’ll have to say, can down a shot with my hands behind my back. You’ll have them all knocking on your door. Thank you. Amanda Thompson (32:59) I had taught my daughter that when she was 18. So I showed her that trick as well. said, don’t you and your friends try and beat mum at sculling until you can do this. Jules (33:10) I like it that you’re teaching her the right values. ⁓ I’m only teasing. Amanda, thank you so much. I love what you’re doing. I’m very inspired by it. I will be doing everything I can to support you and help you. And I really wish you hadn’t gone through the experiences you’ve gone through, but I’m so friggin’ glad that you are kind of taking it and running with it and helping a whole lot of other women not go through the same thing, or at least know they’ve got support. So, thank you. Amanda Thompson (33:36) It takes one to know one, Jules, and you don’t get celebrated enough either because I know that the time, energy and heart you put into what you do. So it does take one to know one. And so I’m glad we run in the same circle. Jules (33:51) So am I. There’s something about having a passion, I think, that makes it not really like work. But thank you. Amanda Thompson (33:57) Yeah, you’re welcome.
The Dynamics of Likability and Competence (ft. Mandy McAllister)

The Dynamics of Likability and Competence (ft. Mandy McAllister)

 

 

 

 

 

 

 

 

 

 

 

In this conversation, Mandy McAllister shares her inspiring journey from a small-town farm girl to a successful multifamily apartment investor and co-founder of GoBundance Women. She discusses the importance of empowering women in leadership roles, the challenges she faced in her career, and her vision for creating a supportive community for women in business. Mandy emphasizes the importance of ethical practices in sales, her transition into real estate investing, and her aspiration to establish a fund that supports women in commercial real estate. The conversation highlights the power of networking, accountability, and personal growth in achieving success.

Takeaways

  • Mandy McAllister is a multifamily apartment investor and co-founder of GoBundance Women.
  • GoBundance Women aims to empower women to lead epic lives and achieve their goals.
  • Mandy’s journey began in a small farming community, shaping her work ethic and ambition.
  • She transitioned from a potential medical career to business after realizing her passion for sales.
  • Mandy’s experience in medical sales highlighted the ethical challenges in the industry.
  • Investing in real estate became a pivotal point in Mandy’s career, providing financial freedom.
  • GoBundance Women has grown from 40 to 156 members, focusing on supporting women in business.
  • Mandy emphasizes the importance of community and accountability among women entrepreneurs.
  • The organization encourages women to invest in themselves and their businesses.
  • Mandy aims to create a fund to support women in commercial real estate.

 

Transcript

Jules (00:13) Hi and welcome to She’s the Boss, it’s not She’s the Boss chats, it’s She’s the Boss disruptors this little season. And I have just done a little post because I am so excited that I am interviewing the amazing Mandy McAllister, who is over in Chicago and is doing something that I think everybody who’s listening is gonna absolutely love. So I’ve kind of thrown you under the bus a bit there Mandy, but. ⁓ We’ll start with how about you introduce yourself and tell people what you’re doing now in your business. Mandy McAllister (00:46) sure. My name is Mandy McAllister. am a business and multifamily apartment investor, a podcaster and co-founder of Go Abundance Women, which in my opinion is disrupting women’s leadership. It’s helping women go further faster and scale without sacrifice. Jules (01:05) my god, I love it, obviously. let’s talk a little bit then about GoBundance Women. Why did you start it? Did you sort of have a light bulb moment? I’m always interested in that moment where you go, for god’s sake, right, I’m gonna go and set up something myself. ⁓ So I’m very interested in how it all came about and what exactly GoBundance Women does. Mandy McAllister (01:28) Sure, so GoBundance was actually a men’s only organization for many, years. That because I play in a group that is so heavily male dominated, I knew a lot of friends in apartment building and business buying that were… Jules (01:34) ⁓ really? Mandy McAllister (01:44) getting into their lives and growing into their lives in bigger ways than I had ever seen them do before. So I badly wanted to join the, because you’re part of this group, that’s what’s taking you further faster. And then in 2017, when I looked into joining the women’s division didn’t yet exist. in 2019, 2020, when the women’s division came about, I joined as a member. And then through that time, through being next to other women doing big stuff, Jules (01:57) Right. Mandy McAllister (02:12) I found the bravery to leave my W-2. I knew I had the money, but I had those golden handcuffs that, man, they fit me real good, Jules. You know what I’m saying? So I found the bravery because I was next to other women who had done big things. And then right after I bought my way out of my W-2, W-2 means full-time job in America, ⁓ I was able to, ⁓ I had space and I was able to then take on ownership. Jules (02:12) Yeah. Hahaha OK, right. Mandy McAllister (02:40) of the women’s division with a couple of partners, and we’ve been really running at impacting women’s lives in big ways ever since. Jules (02:44) Right. And so can you tell me a little bit more though about what Go Abundance actually does? Mandy McAllister (02:50) So. Sure, we are the tribe of healthy, wealthy, generous women who choose to lead epic lives. I’ve never said that before, I’m sure you can tell. But the thing that we do is we create the room for big thinkers. We create the culture where you get a high five for achieving something big, rather than getting a, ⁓ must be nice, which happens on the cul-de-sac a lot. Jules (02:57) You Yeah, right. Mandy McAllister (03:18) You know, we provide the opportunity for women to come together and mastermind to solve our own problems in a really big way. So we do stuff in person, we do a ton of stuff online, and we just kind of provide the room to lift each other up. Jules (03:36) And what kind of women ⁓ can apply? Because I think you’ve got sort of a clear picture of the kind of women that you want in the group. Mandy McAllister (03:37) We’re good. The ones that we can serve best are an accredited investor. So what that means in the United States is you have a million dollar net worth or earn $200,000 a year by yourself or $300,000 a year with a spouse because the types of problems that exist if you’re having trouble putting food on the table are different than trying to go from a million to 10 million. we are the perfect woman is the one who is hungry for more, know, more in her business. Jules (03:56) Right. are different. Mandy McAllister (04:14) more in her connection with her loved ones, more in her charitable giving, whatever those things are, we want to help put people in the right room and provide the right resources and goal setting to make that happen. Jules (04:28) And is it specifically around real estate? Mandy McAllister (04:31) You know, we’re a heavy real estate vibe because if the tribe of millionaires, they say, Andrew Carnegie said that 90 % of all millionaires are so because of real estate. But another key reason is the men’s division grew really quickly because ⁓ the hosts of a pretty key real estate podcast joined as members to go abundance. And that kind of spread the word like wildfire. Jules (04:36) because it came out of real estate. Right. Right, right. I love this. It’s just so clever. okay, now I’m interested. We’ll talk a little bit more about GoBundance after we talk about your journey there. But I want to take you back, if that’s all right, to when you were a little girl, ⁓ what kind of a family did you grow up in? Did you have brothers and sisters? What did your parents do? Did you like school? I want to get a picture of Mandy as maybe an eight-year-old, something like that. Mandy McAllister (05:28) love it. my kiddo youngest is nine. So it’s neat to get to visualize that. So I grew up on a farm in a town of 800 people. And my class of grad, my graduating class was 26 kids, the same 26 kids I went to kindergarten with. So very small, everybody knew all your business, ⁓ which is really good in many ways. And also really like, gosh, did I crave anonymity at some point. Jules (05:29) You Wow. You Mandy McAllister (05:54) but we’re a farm family, know? So everybody worked the farm. I, you know, walked beans and fed cows and baled hay and did all of the things that a farm kid would do. So my dad was self-employed and my mom started a gift manufacturing company when I was a kid that kind of ended up being my first sales gig. Yeah, she made reproduction carousel horses and the bulk of her sales came at trade shows. So I was her sales force. Jules (06:05) All right. my goodness. right Mandy McAllister (06:21) She would fly me around with her and we would, you know, hang out in hotels and then go sell on the trade floor. Jules (06:27) That just sounds so niche, I just need to know more about carousel horses. I mean, are they life-size? Are they real carousel horses? Mandy McAllister (06:33) Bye. Well, there, ⁓ do you know the things that the kid would ride like a horse, a bouncy horse? Yeah, that same manufacturer of the plastic horses, that’s who she started buying from. So, you know, it doesn’t exist anymore, but it was, you know, it was very, very niche. And it was a really cool opportunity for me. Jules (06:42) Yeah, at that thing… Yeah. Right. a thing. Mandy McAllister (06:58) to as this little farm girl who, no, you’re from New York City, you must know way more than me, have an opportunity to grow a bond with a buyer on the floor of the New York Javits trade show. And it was really an opportunity that opened up my brain that, well, why not me? If anything needs to have a person doing it, then why couldn’t I potentially be that person? Jules (07:02) You Yes. Yeah! Amazing. Okay, so ⁓ do you have brothers and sisters? Mandy McAllister (07:28) yes, I have one younger brother. still call him my little brother, but he’s 16 months younger than me and he’s the medical director of hospitals in Indianapolis. So. Jules (07:33) You I still call my, I’ve got three brothers and I still call them all my baby brothers even though they’re in their late 50s now. Okay, so you grew up on the farm, what happens with high school? Was there a local high school as well that you went to or did you have to travel or what happened there? Well, the dark night there, you know. Right. Mandy McAllister (07:54) Well, the high school was 10 miles away, you know, so I and I was the youngest one in my class. So I got my driver’s license at 16, which meant the middle of my junior year. So when it came to like getting getting into trouble with friends, like nobody is like I’m not riding my bike 10 miles. So it’s been a really funny like parenting thing now because I don’t even know how a kid would think about sneaking out. because it was never an option for me. So ⁓ very, very small towns. We went other cities to play sports. There was only one sport for girls in my town and it was volleyball. Jules (08:20) Yeah. Right. Bad luck if you don’t like volleyball then. Okay, so did you go right the way through to year 12 or whatever the final year is for you and then was it a natural decision? So what did you decide to do then? Did you go to uni or did you go straight out into the workforce? Mandy McAllister (08:34) Exactly. Yeah. So, ⁓ well, in my family, like the smart kid was going to go be a doctor or go be a lawyer. And I was a straight A’s, always did things perfect, always waited my, you know, always did things. And I think I got three A minuses in all of high school. Jules (08:54) Yeah. Mandy McAllister (09:08) And I knew I didn’t really belong in my little town. I love them to death, but I never fully felt like I fit in in that small town where I was craving anonymity. So luckily I was good at volleyball. So I ended up getting some offers to play in college and took a scholarship to a little school in Georgia, which is about 12 hours away from where I grew up. Jules (09:08) Right. Ha ha ha! Right. Mandy McAllister (09:30) So I ended up going to school, played on the volleyball team at Mercer University in Macon, Georgia. And then literally the day after commencement there, the day after I was done, I moved to the city of Chicago. Jules (09:42) and haven’t looked back because that’s where you are still, isn’t it? Amazing! Okay, and so what did you study at uni and ⁓ what did you do in Chicago when you finished? Mandy McAllister (09:46) Yes. Well, the thing that I was supposed to do was go to medical school, right? So I was a chemistry major for two plus years. And I actually had a conversation. I realized like, my gosh, so I’m 18, 19 years old at the time. If I’m committing my entire life to this, I should talk to somebody who does the thing. Like how lucky that I had this kid thought. So I ended up talking to a cardiologist who I guess he was having a bad day. Jules (09:57) Right Alright. Mandy McAllister (10:20) because he’s like, you’re gonna be a slave to this pager. You better love medicine if you’re gonna do this because this beeper, this is gonna be your, you you’re gonna be tied to it all the time. So I ended up switching into the business school. I did a lot of Spanish and a lot of other like almost minors in there too. think I changed my major 72 times, but I ended up with a business degree with a specialization in marketing. ⁓ And then when I moved to ⁓ Chicago, Jules (10:29) It’s- yeah. Mandy McAllister (10:48) It was 2002, which meant that there was, was a recession. So I wasn’t able to find a job that I wanted to do. And nobody knew Mercer and I had no contacts because they were all in Georgia. So I asked somebody, well, the summer’s home through school, through college, I ⁓ waited tables. Jules (11:00) God. Right. Mandy McAllister (11:08) So I asked around like, does a girl go if she wants to make money waiting tables in Chicago and Rush Street. I don’t know if you know of Rush Street, but it’s the very ritzy. There’s actually, it makes a triangle the way the streets are. They call it the Viagra triangle because that’s where the rich old dudes hang out. And the little farm girl stumbles in and becomes a bottle service girl. And one of my regulars actually ⁓ was working on the floor of the board of trade. Jules (11:26) Okay. Mandy McAllister (11:37) And he, was, started a master’s in economics because I didn’t want to just be the waitress, you know? And while I was doing that master’s in economics, I worked on the floor of the board of trade also, which was a really cool learning experience as well. Jules (11:43) Yeah. Yeah, what’s the Board of Trade? Tell me about that a little bit. Mandy McAllister (11:54) It’s where all the pricing happens. It’s the open outcry that you might see on CNBC of guys in the same jackets and all the yelling in the hands and that thing. Exactly. Yeah, but the Chicago Board of Trade is where they do grains. And I speak farm ground, so they thought it was extra special to have the farm kid who had seen soybeans, because many of the traders had never even seen a soybean. So that was really great. Jules (12:04) the stock exchange kind of thing. Right. Right. Yeah. Mandy McAllister (12:23) again, a very male dominated area. And I started to, I saw the pits going away. We had these like little computers that people would, the clerks would tap, but it seems so clear that like, I’m pretty good at math, but the computer’s faster, you know? So it seemed very clear that that was gonna go away. And luckily I saw that writing on the wall. I went to make the trade or the change to what they called trading upstairs, trading on a computer. And it was me and 180 men. Jules (12:34) Yeah. Yeah. Right? Mandy McAllister (12:52) in one room at this prop firm. Jules (12:53) if that’s very i’ve got this picture of wolf of wall street you know it all the guys are cheering each other on and little old you in the corner pretty much right Mandy McAllister (13:00) Yeah, sweet little Mandy. Just yeah, bless my heart. So I realized pretty quickly that that culture just wasn’t me. And you know, it was a dark room and people would click their mouse for nine hours a day, 10 hours a day to get an edge. And that just didn’t seem that I lasted eight months, maybe, you know, but then I realized, OK, business plus medical, maybe I don’t need to be a doctor. Jules (13:16) my god. Okay. Mandy McAllister (13:26) but I can be in medicine because I speak science, you know. So I then went at like 24, 25 years old into medical sales and spent the bulk of my career in medical sales organizations. Jules (13:29) Yeah, nice. Can I just have to ask though about getting that first job? Because clearly if you were in medical, if you were working at the stock exchange going and fronting up to a company to say, hi, I’d like to start selling medical equipment would have been a bit of a long bow, I imagine just for in terms of your qualifications. So how did it come about? How did you persuade them to let you in? Mandy McAllister (14:05) I remember it like it was yesterday. Friends were telling me, that’s not possible. You’re not going to get a job. Everybody wants that job, Mandy. Well, who do you think you are? Whenever anybody tells me, oh, you can’t do that, that turns something on in my brain like one of bet. I’m going to make this happen. Yeah, just hold my beer. I remember thinking that I have all of the sales experience. Jules (14:15) Yeah. Yeah, let me show you. Mandy McAllister (14:31) Like I had ton of sales experience and managed millions of dollars worth of invoices and sales processes. So I knew those things. And I knew that I had this strong medical background coming as a chemistry major for two and a half-ish years. And I knew that I just needed to get one person to say yes. Because it didn’t matter what first job I had. I could grow a career, but I needed that first yes. Jules (14:50) Yeah? God, I love the way your brain thinks. You know, doesn’t… because you’re right! Once you’re in, then you’re in and you can keep… Mandy McAllister (15:03) It’s it’s backing into stuff. Exactly. I think so much, and maybe this is a takeaway for people listening, whenever there seems like some really big thing you want to do, you can always kind of back up and figure out one little linchpin. What is the, if I had that, what would change the ballgame, right? If I could just get that one job, that changes the ballgame, and I’m going to be able to build a career in medical device sales. So ⁓ AstraZeneca is a big mammoth. Jules (15:19) One little step. Yeah. Mandy McAllister (15:32) pharma company. ⁓ They are one that had offered, I got them to offer me a job. I met a manager who was gonna say yes and bet on me, even though I hadn’t had a ton of experience. And at that exact same time, there was a smaller company that’s, I don’t even know if they’re still around anymore, but I would have had a much larger territory. I would have worn a lot more hats. It was a generic. Jules (15:33) Yes? Okay. Mandy McAllister (15:57) albuterol company, a breathing medicine, that I would get to wear a lot more hats. So that felt way more interesting. Because if what I want to do is go further faster, I can either be a cog in a really big wheel, the AstraZeneca’s, or I can go to this super scrappy entrepreneurial type place and learn all of the things. So luckily, I chose ⁓ the door B and went to the entrepreneurial place. Jules (16:00) Yeah. or becoming. The smaller one. Wow, so how long did you stay there? Because you ended up, I think, for quite a long time working in that industry. Mandy McAllister (16:30) So I was at that company for about two years and I just, know, good, bad and different. There’s some ick that happens adjacent to medicine and I recognized it in that company. So I pretty quickly went to move to a larger company that would give me a little more ⁓ authenticity and being able to play by rules that felt like fully authentic, you know. Jules (16:36) led a lot Yeah, Mandy McAllister (16:55) So I Jules (16:55) yeah. Mandy McAllister (16:57) ended up finding another job where I stayed selling the dye that people might get a shot of when they get an x-ray or a CAT scan or an MRI. I stayed there for about five years. And that kind of just became the same thing over and over, because the contracts are two, three, five years long. And it all depended on the Jules (17:04) Yeah. Okay. Mandy McAllister (17:19) Each hospital belongs to a group purchasing organization. And if that group purchasing organization went a different way, you lost all your accounts. And it didn’t matter how good you were. The decision was made way before me. That felt a little frustrating. So I went to a really interesting company that collects your stem cells. This was 2012-ish. ⁓ Jules (17:28) Right. Okay, yeah. Mandy McAllister (17:48) that you get hooked up to a blood collection device, it collects your stem cells. And what it can do is for people with blood cancers, they would then put myoablate, they would give you chemotherapy to wipe out all your cells and then give you back your reprogrammed good cells. This is how they’re curing a lot of leukemias. That felt so freaking interesting, right? But it was 11 stakes. Jules (18:08) okay. Yeah, yeah. Mandy McAllister (18:13) I had 11 states, I lived out of my suitcase, I was getting married for the first time in there and I just, I couldn’t do that life. So then I found another job that was a wearable defibrillator. And I realized kind of my claim to fame there was that doctors weren’t prescribing this because it was difficult to prescribe. That the form had to be perfect or it got kicked back and they had to fill out the form again. Jules (18:17) Right. Right. Mandy McAllister (18:41) And that then meant somebody didn’t discharge the hospital, which then messed up their rates of discharge. And then the patient’s upset because they had to spend another day in the hospital because the form was wrong. But I had this realization that, we’ve got, again, computers. Computers were better at math than me, but computers can do something perfectly every single time. So these electronic medical records… ⁓ Jules (18:54) Right. You ⁓ Mandy McAllister (19:06) systems, I was able to figure out how to code our form to live inside these EMRs so that when doctor wants to prescribe it, he just click, click, click, and it prints out perfectly. And in some cases, I got it to auto fax to my company. So my quota was a million dollars. I sold like four million dollars that year. Jules (19:14) wow, Mandy. wow, okay, so by that stage you must be loving it. Mandy McAllister (20:39) It was great and it was a really good living. you know, honestly, putting these EMR things into place happened just as I was having my son. So there’s not like a timeline that you know is going to expire like the baby coming, you know? So it was great. We got a lot of stuff done. I was able to help dozens and dozens of hospitals, even on top of the ones that I got to represent in making this process easier. And I have hugged like 12 people who are alive. Jules (20:50) Uh-huh Mandy McAllister (21:08) because of this thing that I touched. There is nothing cooler. I get goosebumps saying it every single time. The opportunity to find something to stand behind, that you get to hug a human alive because of what you touched, that was amazing. That being said, the ick of medical device kind of came in there too. And a boss, the year after that really good year, the number reset. Anybody in sales knows this. You knock it out of the park. Jules (21:09) ⁓ wow. Wow. No. that you didn’t get on with. my god, I remember it too. Ridiculous. They make it enormous. Mandy McAllister (21:38) ⁓ Yeah, so Right. Well, so the quote of the year first year or whatever year it was that I figured this out was like a million and I sold four million So then the next year they want me to sell five million There’s not five million dollars worth of business in that territory, know So I wasn’t hitting my number and I knew I wasn’t hitting my number and I was doing my best But my boss told me that you got to go It’s just the math of it. It’s just it’s a support. It doesn’t Jules (21:54) Yeah. Okay. It’s like they set you up for failure. Yeah, yeah, doesn’t make sense. Mandy McAllister (22:08) Yeah, so my boss told me to go find patients. I’m like, well, tell me what that means. And he’s like, well, look at this printer at 10 a.m. and you’re going to see, you know, everybody who meets criteria for our device. Like you can get this thing that’s medical records and you can see who qualifies and then you just fill out the form and put it on the chart. Well, I don’t know how well you speak of the guidelines of hospitals. And in America, we have what we call HIPAA, which is, you know, protecting of patient information. That is a felony. Jules (22:34) Yeah. Mandy McAllister (22:38) And I told him, you know, no, I won’t do that. I was just becoming a single mom. I was getting divorced from my son’s dad. And I had a full on nervous breakdown in the parking garage because he was right. I wasn’t meeting my number and I could not line up my head with going to do this thing that I knew was really, really wrong. And the idea… Jules (22:51) ⁓ Ethically wrong, Mandy McAllister (23:02) And the Jules (23:02) and legally. Mandy McAllister (23:03) idea of, my God, I might lose my job and I’m responsible for this little boy. It’s just me and him now. But in this nervous breakdown I was having, I had this revelation that, my God, I’ve bought some apartment, like little bitty four-plex apartment buildings. Like I’m not going to be homeless and penniless and under a bridge with my son if I get fired because I won’t do this thing. We’re going to eat rice and beans, but we’re going to pay the mortgage. Jules (23:31) So you had already invested in some small apartments, is that what you were saying? Okay. Mandy McAllister (23:36) Yeah, so I got really interested in college when a friend explained the house we were at the party of that her dad bought that house and she got to rent out the rooms to our friends and I said, my God, and you get to keep that money. That’s the best. That’s the best idea I’ve ever heard in my life. Jules (23:43) Yeah. my god, Mandy, I can’t believe you came to that conclusion so early in your life. That is so smart. Like, I would love my kids at 18 to be learning from other people about buying into property. I just think that’s brilliant. So, you’ve been doing that. Mandy McAllister (24:11) but I did nothing with it. Because I was so scared to screw up. Like from 19 years old till 35, I did nothing because I’m so used to indoctrinated and must be perfect or you die. know, like I finally ⁓ took the risk and bought a fourplex, again, as my son, as I was pregnant with my son, because it says revelation that, you know, we only get one of these lives, you know. Jules (24:13) right Right. So a fourplex is, I’m guessing, a block of apartments with four apartments in it. Thank you, thank you, you, take my little bow. And did you think about living in one of them? Was that ever part of it, or was it just pure investment? Mandy McAllister (24:46) rushing at jewels. Yes, that’s exactly what it is. No, that was just pure investment. Had I had my do it all over again, I would have bought a fourplex when I was 19, 20, 21, lived in one and rented out the rest. But I you know, we had a little family at that time. But when I divorced, I couldn’t find I looked for a fourplex to live in that my my nanny and my son could live in and then we would, you know, rent out the rest of those rooms. Couldn’t find one in a school district that I liked. Jules (25:00) Okay. Yeah. Mandy McAllister (25:26) But I did find a house to fix up and get to sell for a profit later on. Jules (25:32) Okay, so then you’re into the, so if you kind of by that stage have you left medical devices and you’re starting to dip your toe into the whole ⁓ real estate investment thing. I mean, it just sounds incredibly glamorous to me, Mandy, I have to say. Buying apartment blocks as opposed to apartments. Mandy McAllister (25:46) Wow. This is great. Yeah, right. Well, got it. Actually, it’s hilarious that you say this because I a couple years ago acquired a motel ⁓ because I wanted to operationalize a business within real estate and now motel would do that. Well, I went to the motel. It’s like a five and a half hour drive away from where I live and we were fully booked. Jules (25:58) Yeah. Mandy McAllister (26:11) So there was no rooms available for me to sleep in. So I set up a little cot in housekeeping and I sent my husband a picture of it. He’s like, if this, you your life is so glamorous. Like I can’t even tell you slept under a desk. Yeah. Jules (26:13) You Yeah? Yeah, it doesn’t get more glamorous than that! And the mop bucket beside you. Okay, and so how did all of that unfold then? How did you start turning that into the main income, I guess, and also your main focus? Mandy McAllister (26:28) Exactly. Yeah, so when I had that revelation that, my God, we’re not gonna be homeless and penniless and under the bridge, like it was this light bulb moment of if I double down on medical sales and I sell four million again, they’re gonna make me sell $5 million for the same money next year, you know, like I can either chase my tail. Jules (26:58) Yeah. Mandy McAllister (27:02) or I can do a lot of work and set up an apartment building, but then if I go set up another one, it just builds on top of it. I’m never chasing my tail. I’m growing my cashflow year to year. So that really, that was, I’d say 2017, 2018, when I had that revelation. Much more recent. Jules (27:12) Yeah. more recent than I thought. Okay, right. So ⁓ by then you’ve got kind of, well obviously a marriage and some teen kids and ⁓ younger kids so it’s not just you and the boy anymore. Mandy McAllister (27:36) It’s not just me and the boy anymore. So 2018, I realized I just need to back into this, that kind of thought of same thing. How do I get to where I want to go? I just need to, you can do the math. Like my life costs me however much. If I just know how much that is and I have more coming in from the apartments, then I’m going to be able to make the choice. Do I need this job or not? So then in 21, I was a member of GoBundance. I left my W2. And I was able to take on that role in leadership because I had the space. Jules (28:09) Yep. Okay, and then how did you decide to grow GoBundance when at the time, I’m guessing, it was very much a minority. If it was a male organized group, they’d done a woman’s arm, God love them, but probably not paid much attention to it. ⁓ And you came on board, was it quite small? Then how did you grow that? Mandy McAllister (28:31) There was maybe 40 of us and we went about a year without a ton of interaction or help or resources. The couple of us that locked arms and chose to run at this realized that we need this in our lives. So we decided to take it on because we needed it for us. Not that it was like maybe the best business decision I’ve ever made, but this is something that Jules (28:34) okay. Right. You Mandy McAllister (28:58) feeds me in a really big way, the opportunity to serve more women. I always say that you get two arms for a reason, one to pull yourself up and one to pull other people up with you. And that is exactly what we’re doing here. we have, you know, it’s largely through word of mouth. It’s largely through referrals because amazing people want to be next to amazing people. And I think a lot we’re working really hard to let women give Jules (29:08) my god, love that. Yeah, love that. Yeah. Yes! Mandy McAllister (29:27) their themselves permission to spend money on a business expense that actually serves you. know, it’s ⁓ that has been an interesting thing. So now we are up to one hundred and fifty six members from the 30 or 40 that we had in twenty one. Jules (29:35) Yeah, I love it. And do the women come in experienced in real estate already or are you teaching them that so they might be out of another industry and they’ve just got the income or revenue that you’re looking for? Do you then teach them or how to invest in property? Mandy McAllister (30:00) Sure, so we are not like a coaching program that helps people learn you do A and then you do B. But we are, know, if what you want to do is invest in apartment buildings, then you would join the calls of the people doing the thing and talking you through it, right? And one thing that we’ve done a pretty good job of is we do some calls that are kind of the entry level stuff. Jules (30:04) Right. Okay. Okay Mandy McAllister (30:25) Like if you need to learn how to read a balance sheet, we did that and we mark it as if it’s newer learning. So that if you come in and you need to brush up on some basics, you can watch some calls that we’ve done previously that are more basic. But it’s the high level people doing the thing that these calls are largely about. Jules (30:26) Yeah. Yeah. which is why it works so well and that’s why it’s feeding your soul as well I would think because it’s, and I do the same thing with She’s the Boss that I’m trying to bring in women so that you’re all peers so that you are able to just support each other and understand what those challenges are that are pretty unique at a certain income level I guess and or at a certain level of growth that other people don’t have I guess. So where do you want to take? Mandy McAllister (31:13) Nice. Jules (31:14) Where do you want to take all of this Mandy? Where do you see yourself with GoBundance or outside of GoBundance over the next say, I don’t know, 10 or 20 years? Mandy McAllister (31:24) So GoBundance is, I wanna grow it obviously, cause it’s only as good as its next connection, you know? And I want to grow it right. I have absolutely no interest in. Jules (31:32) Yeah, What does that mean? Mandy McAllister (31:39) I, it needs, we need to support women who are hungry for the next level. We need to support women who show up knowing that this is not some like magic pill that you take and my God, now you’re worth $10 million. You know, we want to grow with women who recognize the work that needs to be done on themselves to grow their business. ⁓ So the, we can support the right woman, the woman with the mental space. Jules (31:44) Yep. Mandy McAllister (32:08) that is headed in a direction. ⁓ But it’s not some magic pill. So we want givers and not taker energy. Because I’m sure you can imagine a world where people who ⁓ raise money for things might see, my god, that’s 156 accredited investors. I’m just going to join that and I can sell to them. Right? Like, yes, we want to do deals with our girls. But that energy is not what we’re about. You have to be a member. For six or 12 months, I forget what we wrote out. Jules (32:17) Nice, yep. Yeah, yeah, would absolutely, yeah. No. Mandy McAllister (32:37) But you have to be a member for some long amount of time before you’re allowed to pitch your deal. Because we want to show up with your heart first. Jules (32:43) Yeah, nice. I love that, I love that. ⁓ So, in terms of how you think this will grow, I guess, look, I’m sitting in Australia, there’s a lot of women in Australia that love the whole, that are hungry and ambitious and love the whole kind of investment angle. Are you going to go international? Do you accept women from overseas or is that sort of not on the cards yet? Mandy McAllister (32:48) Thank you. love that idea and we have had some members who lived you know in the the Caribbean and we had a member from Germany so that it is constrained sometimes because if you want to watch calls live it does take a little bit of doing yes to get on we had a woman in Dubai for a long time so I you know understanding that the calls do happen Jules (33:29) It’s the middle of the night, yes. Mandy McAllister (33:39) The women who squeeze the most juice out of our organization do two things in common. We looked at all our data. There’s two things that they do the same. One, they’re all in on their pod. Every member gets a pod, which is five to seven women that want the same level of accountability as them, and they don’t miss that pod. These women are, know my highs and my lows and all the skeletons in my closet, and they love me because of them. Jules (33:57) okay right Yep. Mandy McAllister (34:06) So all in on your pod. And then the second thing that they do that they feel like they’re squeezing the juice out of it is they get to at least one in-person event. So the majority of our events are stateside or ⁓ we’ve gone to Mexico a couple of times. We were in Costa Rica. were in, ⁓ you know, we go on. Yes, exactly. So twice a year, the spring and the fall. Jules (34:27) But you have these get-togethers, international get-togethers. Love it. Once a year or twice a year or… Mandy McAllister (34:36) The fall, usually do something in the States and in the spring, we usually do something warm because we’re all ready to get into the sun because we’ve been cold for too long. I’ll say too, I want this podcast that Kelly and I started, Power Up Your Life, to get the message out beyond just to accredited investors. One thing that I would really like to do in the next however many years, maybe sooner than later, is I want to put together a fund. Jules (34:46) Fantastic. my god, I’m- Yeah. Mandy McAllister (35:05) that we are women who talk about supporting women. And as a commercial real estate investor, I know that only 1.5 % of all commercial real estate investors are women. And we know my partner Kelly in the podcast, she is a business scaling expert and only 1.7 % of venture capital funds go to women, right? So I want to do a fund. Jules (35:30) Right. Yeah. It’s less in Australia. It’s crap. It’s so rubbish. Mandy McAllister (35:34) Yeah, exactly. It’s the same. And thank you for the introductions to the incredible. Yes, it’s so rubbish. And we know that women do better than our male counterparts. know, I mean, be it because of the imposter syndrome that makes us look around more corners than our potentially overconfident dude counterparts. Like we do a better job at making sure that we are truly talking about the thing that we’re talking about. Right. So let’s put. Jules (35:42) Yeah, of course! But on top of that, there’s a level that women do that you’ve alluded to, which is support other women. Or put that money into something that’s gonna improve other people’s lives rather than just lining their own bank account. Mandy McAllister (36:14) Yes, like we don’t want to, you know, move capital around just to make money and make decisions that don’t align with the world that we want to see. You know, like I have my whole life making the decision that does better by the world and by patients and all of the things. I want to do that in such a way that it’s at scale supporting women. So in my brain, I actually talked to an attorney about this this weekend at an event. I got to MC. Jules (36:21) Yeah. Yeah. Mandy McAllister (36:41) We’re working on the thesis of what this investment vehicle would look like. But I think it hedges the safety of real estate because it grows slowly, but it’s very safe. Real estate doesn’t necessarily go to zero basically ever. businesses can have really fast, huge pops of wealth building. So I see a possibility of marrying the two together. Jules (36:55) Yeah. god, I hope you do. That would be just so brilliant for women everywhere. Okay, if there was somebody listening to this wherever they might be in the world, if they wanted to get involved or find out more about GoBundance, what’s the best way of them doing that? Mandy McAllister (37:21) So our website has a lot of stuff. It has our blog. It has a chance to subscribe to our newsletter so that you’ll be aware of all the free stuff that we do to the outer public. It’s goabundancewomen.com. I’ll make sure I spell that correctly so that we can get it into your show notes. But our website does just about everything. And my website, mandymicalister.com, links up to everything too. Jules (37:28) Okay, great. Fantastic. ⁓ okay, last question. Thank you so much for this. You are just a very inspiring woman, and I’m sure that a lot of people listening are gonna go, my god, I need to know more about this woman. But, now I ask a question completely out of left field that a journalist suggested years ago that I ask, and I love the answers I get for it. So, is there a quirky fact about you that most people don’t know that you’d be up for sharing? And it doesn’t have to be about business, it can be anything. Mandy McAllister (38:14) Hmm. I’ve shared this in some circles, but it is, think it’s really kind of, I think it’s cool. So I defending my master’s thesis, like I visibly shook, like I was so scared of speaking and was so certain that I didn’t belong and nobody would want to listen to what I had to say. So I, at 30 years old realized if I want to live the life I want to live, I got to fix that, right? So in Chicago, Chicago is really known for improv comedy. All the Jules (38:19) Yeah, yeah. Yeah? Mandy McAllister (38:46) professionally funny people go through Second City. So when I was 30 years old, I started taking classes at Second City. And then the year that anybody off the street can take, my teacher said, you’re not bad. You should try out for the conservatory, audition for the conservatory. And they freaking let me in to the conservatory. So whenever I say something that I think is hilarious, I tell my husband that I’m classically trained. Jules (39:02) my god! that that is a great fact. Well thank you so much Mandy, I have absolutely loved our interview and I know it’s going to inspire a whole lot of other women and I absolutely hope you get that fund up and running in the future because it’s so needed. Mandy McAllister (39:26) We will definitely keep you in the loop. Jules, thank you for this and for everything you put into the world. Jules (39:32) My pleasure.
Transforming Plastic Waste into Building Materials (ft. Ovy Sabrina)

Transforming Plastic Waste into Building Materials (ft. Ovy Sabrina)

 

In this episode of the She’s the Boss Disruptors podcast, host Jules interviews Ovy Sabrina, co-founder of Rebricks, a company that recycles non-valuable plastic into sustainable building materials in Indonesia. Ovy shares her journey from being an idealistic entrepreneur to addressing the pressing issue of plastic waste. The conversation explores the challenges faced by women in the construction industry, the innovative solutions Rebricks is implementing, and the future vision for expanding their impact. Ovy’s passion for sustainability and her personal experiences provide valuable insights into entrepreneurship and environmental responsibility.

 

Transforming Waste into Wonder: The Innovative Journey of Ovy Sabrina and Rebricks

In a world increasingly plagued by plastic waste, Ovy Sabrina stands out as a beacon of hope and innovation. As a co-founder of Rebricks, she is on a mission to revolutionize the construction industry in Indonesia by recycling non-valuable plastics into sustainable building materials. Join us as we explore her inspiring journey and the impact of her work on the environment and local communities.

The Birth of a Sustainable Idea: Ovy Sabrina’s journey began with a profound realization about the dire state of plastic waste in Indonesia. After completing her education, Ovy struggled to find purpose in her previous business ventures, often losing interest quickly. However, everything changed when she and her co-founder embarked on a zero-waste journey, prompting them to confront the pressing issue of non-recyclable plastics, particularly sachets. Inspired by an article highlighting plastic waste found on a beach that had been there for over 20 years, Ovy felt a calling to address this environmental crisis. 

Innovative Solutions to a Growing Problem: Rebricks was born from Ovy’s frustration with the lack of recycling solutions for soft plastics in Indonesia. The company specializes in creating hollow blocks and pavement blocks from recycled sachets and other non-valuable plastics. This initiative not only provides a sustainable alternative to traditional building materials but also tackles the pressing issue of plastic pollution in the environment. Ovy explains that their production process incorporates 20-22% of waste into their bricks, ensuring they remain compliant with national standards for building materials. 

From Concept to Creation: What sets Rebricks apart is the rigorous research and development process that preceded its launch. Ovy and her team spent over a year perfecting their product before bringing it to market. Despite facing significant challenges, including the COVID-19 pandemic, which delayed their operations and financial stability, Ovy’s determination never wavered. She and her co-founder have successfully collaborated with Habitat for Humanity Indonesia, contributing to the construction of 50 to 74 houses using their innovative materials. 

The Impact of Rebricks: The impact of Rebricks extends beyond just building materials. Ovy’s initiative fosters community engagement and raises awareness about the importance of recycling and sustainability. By providing affordable, eco-friendly building solutions, she is not only improving construction practices but also inspiring others to consider the environmental implications of their choices. Ovy emphasizes that her work is driven by a desire to create a positive impact on the community and the planet. 

Ovy Sabrina’s journey with Rebricks is a testament to the power of innovation and purpose-driven entrepreneurship. By transforming plastic waste into sustainable building materials, she is paving the way for a greener future in Indonesia. Her story encourages us all to consider the role we can play in addressing environmental challenges in our communities. Key takeaways from Ovy’s experience include the importance of perseverance, the impact of sustainability initiatives, and the need for innovative solutions to combat plastic pollution.

 

Takeaways

Ovy Sabrina is the co-founder of Rebricks, focusing on recycling plastic into building materials. Rebricks addresses the issue of non-recyclable plastics in Indonesia. The company produces hollow blocks and pavement blocks from recycled materials. Ovy’s journey reflects the challenges and motivations of female entrepreneurs. Sustainability is a core value driving Ovy and her co-founder Novi. The importance of collaboration and support among women in business is emphasized. Ovy’s background in a family of entrepreneurs influenced her career path. Rebricks aims to expand its production capacity and impact on plastic waste. The conversation highlights the need for innovative solutions in the construction industry. Ovy’s passion for anime adds a personal touch to her story.

Transcript

Jules (00:13) Ovi Sabrina is my latest guest for the She’s the Boss Disruptors podcast and Ovi and I have been working over the last few months. Thanks very much to Irene Zhang from Lift Women who connected the two of us. And I just absolutely love what you’re doing and I can’t wait to share with everybody what you’re doing because I think everyone will be really interested. So I’ve put you on the spot a bit now Ovi, but can you tell us… Ovy Sabrina (00:27) Thank you. Jules (00:41) what it is that you do, what is your business? Ovy Sabrina (00:45) So maybe I should hi first hi everyone I’m Ovi so So what I do is like I’m one of the founders of ⁓ one ⁓ Company that recycled non-failable plastic such as sachets into building materials in Indonesia Yeah, we call it. Yeah Jules (00:48) Hi. Yeah. which is amazing now what kind of sachets and what kind of building materials. Ovy Sabrina (01:08) So we make ⁓ like wall like hollow blocks and pavement blocks and we are using a non-valuable plastic as I said before it’s actually like any kind of soft plastic such as like sachet, packaging for many things like household products that kind of stuff actually in my country in Indonesia we don’t have any solution yet to recycle those type of plastic so those type of plastic only ended up in the landfill or basically like leaked to the environment so Jules (01:13) Yeah. Right. Ovy Sabrina (01:38) So we take that kind of plastic, we mix it with other materials, and then turn it into pavement blocks and hollow blocks. Jules (01:45) Okay, so the next question has to be why? And I know that you’ve got a great little story about this, but why do you want to do it? And talk a little bit about what you think is broken in the system in terms of the sustainable building and why you’ve created this. So what’s your why, Ovi? Ovy Sabrina (01:47) Why? Hmm. My wife, I think like she’s very young. mean like see after I graduated from my university I think like i’m a type of person that very I call it i’m very idealist. So basically I I failed a lot on what I did How to say I I get bored really fast. So after I graduated I I Yeah And then like I tried so many stuff but and then I quit so fast too, you know because like I just never found any kind of meaning in what I Jules (02:14) Mm-hmm. Right? Entrepreneur through and through. Yeah. Ovy Sabrina (02:38) And then like at that time, think like me and my business partner right now, my co-founder, we both already started so many businesses before Rebricks. But then together, together. Jules (02:47) Together or separately? Okay. Ovy Sabrina (02:51) But then in the past, before that, like I said, I’m easily bored. I don’t have any fighting spirit. Usually I didn’t find any meaning with what I do. Like, for example, we sold food at the time at the food and beverage industry, right? And then I didn’t find like, why did I do this? What’s the point of doing this? That kind of stuff. Like, yeah, something like that. like, and then like at the time, like me and my co-founder, I think it’s more like two women have a crazy idea and they’re supporting each other. So we just like, okay, let’s do this. At that time we were Jules (02:58) You Right? Ha! Yeah? Ovy Sabrina (03:21) just like hmm because like we started more like our zero waste journey right we did it in our life first for example we separate the plastic waste first we try to minimize our plastic consumption that kind of stuff first so this kind of issue is not something new for us so at the time we were just like thinking like what can we do with this type of plastic like sachets that we cannot do anything about Jules (03:28) Okay. Mm-hmm. But why, can I just ask you to go back? Because I know there’s a little story about this. Why did you suddenly realize sachets were a problem and this soft plastic? Was it something that happened down at the beach? Ovy Sabrina (03:48) Hmm. Yeah. Because we found an article. Yeah, we found an article. There is an article back in 2018, 2019, something like that. And then the article is actually like there is like this instant noodle packaging that was found in one of the beach in Malang. I think it happened, I’m not mistaken, in Malang. And then like. Jules (04:02) Yeah. Mm-hmm. Ovy Sabrina (04:14) If you see it, it’s like the look and everything is still like new, but it’s actually produced 20 years prior to that. Yeah, so crazy. Yeah. Jules (04:18) Brand new. Really? 20 years and it hadn’t degraded? Ovy Sabrina (04:26) Yes, because like it’s Jules (04:27) Wow. Ovy Sabrina (04:28) like there’s like, how to say like the anniversary of like Indonesia Independence Day something like that. So we know exactly when it was produced so like that one is like basically like wow we basically inherit this type of plastic because like once you sort waste at your house you will realize there are type many types of plastic that we cannot give to anybody like the sachets nobody wanted Jules (04:35) Yeah. That’s right. And in Australia, have, because in Australia we have three bins now. We do, separate our glass of four, our glass, our paper waste, our organic waste, so food and vegetables, and then our normal rubbish. So we’re kind of used to it, but we know that the recycle bin has got a whole lot of stuff in it that, you know, maybe, maybe can’t be recycled. Ovy Sabrina (04:55) Mm-hmm. Mm-hmm. Hmm. Yeah Yeah, but maybe in Australia, I don’t know if the situation in your country Maybe you have better system, better management and everything But in Indonesia, think right now We don’t have it, in the construction especially Nobody cares, you know So when we started back in 2018-2019 I don’t think that, I think there wasn’t any green building materials Nobody really cared about it yet Jules (05:19) Yeah. Right. Really? Okay. Ovy Sabrina (05:41) So yes, so in Indonesia, we are fairly young, know, like the country hasn’t doesn’t have any like Good waste system. We don’t have the recycling system yet. So we are still like we may say like I think our generation of startup who do the sustainability is like the pioneer not pioneer like the starting team, yeah, like like the starting team in this country like the pioneer in this country because like Jules (06:03) He a pioneer? Yeah, he’s a Ovy Sabrina (06:12) Yeah, these days it’s better, but yeah. Jules (06:14) And so, yes, so what do you make? So you’ve said the hollow bricks and the pavers. Are they all made out of plastic? Are they a combination of concrete and plastic? ⁓ How do they work? Ovy Sabrina (06:21) Yes. So right now, ⁓ our production process, don’t do melting. So we only have 20 to 22 % of waste inside the bricks because we are utilizing the non-valuable waste. Apart from that, it’s still normal traditional construction materials. We are, of course, trying to substitute it to the more sustainable one. For example, we are looking for a more sustainable mortar and everything like that. Jules (06:34) Okay. Okay. Yeah. Okay. Ovy Sabrina (06:54) But yeah, it’s 20 to 22 percent, but all of our products are laboratory tested though. So we are trying to fit with the national standard criteria. So our product is for building material in Indonesia. So we are non-combustible, non-toxic, and then the pressure power is suitable for building. And then we also have an oil wet-trim test that we did in Singapore. So yeah, so and then we, yeah, that’s what we do. Jules (07:03) Full building. Yeah. Right. Okay, and the thing I guess that I particularly loved when I first met you was I said, have you ever built any houses with this? I mean, like have you used this product? And what’s the answer? Ovy Sabrina (07:35) Yeah, I mean like our product has we sold this product to many I mean like quite a lot because we started in 2019 right so we at the beginning our customer mainly are like direct user like they use it for their houses they use the pavement and then for hollow block we work specifically with Habitat for Humanity this is like an international NGO started yeah so we have Habitat for Humanity Indonesia so I think in 2000 Jules (07:43) Yeah. Yeah. Yeah, lovely, yeah. Ovy Sabrina (08:03) 21 after COVID we make a MOU with them to make like a program where they build their houses with our product. So currently we have made around like think 50 to 70 houses like with them and with other people too but mostly with them. Yeah, we’re happy about it. Jules (08:20) That’s amazing. That’s amazing. think, well, yeah, I think because I meet a lot of female founders who’ve come up with great ideas, but the fact that you’ve had that application and I think… Ovy Sabrina (08:30) Mm. Jules (08:33) when I was speaking to Nobi, your partner, said 74. So I’m going to stick with 74 houses. I think that’s amazing, like really amazing. That’s a huge achievement. so of course, the next thing is why do you care? Why do you care about this? And was there something that happened that made you go, Ovy Sabrina (08:35) Okay, yes. Mm-hmm. Jules (08:55) we’re gonna do it, we’re gonna start it. Because often there’s what I call a light bulb moment, but there’s something that happens that you’ve been thinking about it, but then you go, right, let’s just do it. Ovy Sabrina (09:04) I think it’s divine intervention though. I don’t have like that super light bulb moment, but there is one thing like I mentioned to you before, like I’m super easily get bored. So everything that I do, always try to, I always ask myself like, what is the point of doing this? That kind of thing. Like I said, I’m very like that idealist thinking too much kind of person. like, but one thing about RayBricks though, from the get go, it took us one and a half year to do research and development before we actually ⁓ published Jules (09:09) Yeah. Yeah. Wow. Ovy Sabrina (09:34) product yes and then covid happened so basically we didn’t get money at the first year because like it was covid time right but and then before that yes exactly but and then one thing that i know why it’s this is a calling like i said this i think like god knows me better than i am kind of situation because like Jules (09:40) Ugh. And you’d already spent one and a half years doing the research, so now we’re into two and a half years with no income. You ⁓ Ovy Sabrina (09:57) I basically keep going. So Novi is very interesting. My friends know me. Like Novi really knows me well too. And she was like, huh? Why you are so motivated? She was like, wow. Well, I’m so impressed with what she said. Because like. Jules (10:14) Cause you stuck at it. Ovy Sabrina (10:16) Yeah, exactly. I mean, like, doing re-bricks is not easy at all. But I think it’s more like, I know why I do it, that kind of situation. Like, it’s resonate with, like, what I believe. You know, I think we live in this earth to do something. We live in this earth to basically, like, have an impact to, you know, like, have a positive impact to anybody, to our people, to our friends, to the community. We need to do something good. And I believe that we are doing something good. So therefore, like, we keep on going, I think. Jules (10:21) No. Yes. Yeah. Yeah. And it’s interesting because you know, you’ve got some good tentacles out there now, but you need more. Like we want the world to be using your bricks. So ⁓ give it time, give it time. Actually, while we’re just talking about that and before we go into your past, I’m interested to know if someone is listening to this in Australia and is thinking of building and would like to use your bricks, is there a way, have you got a distributor here or is there a way they can do the bricks here? Ovy Sabrina (10:50) You Yes. Yes. So this year actually like at the end of 2025 is the new beginning for Rebricks because we collaborate with like a huge uh like one of the pioneer of construction material in Indonesia that start like a company yeah so like we were we are super happy about it so we collaborate in term of technology with them so all the distribution still go through Rebricks and it’s still under our like our IP with everything but yeah so with them we actually like it’s enabled us to do Jules (11:26) ⁓ Fantastic. Yeah. Ovy Sabrina (11:45) of things because like we can actually like our goal in the next our target and plan is like we would like to be able to have some sort of franchising model or like that kind of like collaboration model so we can actually replicate our technology in other countries or other cities because like the sachet is the problem everywhere i think it’s not only in jakarta right yeah so that’s the idea so in the next few years we will be like you know focusing on that so ⁓ Jules (11:55) Yeah, nice. Yes, I think it is. Ovy Sabrina (12:13) We already exported our bricks to Singapore. So it’s possible to export it to Australia as well. But it’s more like about the delivery costs and logistic costs. But there is no… It’s possible in the future. Maybe we can open a franchise in Australia. You know. No. Yeah. ⁓ Jules (12:18) Okay, great. Yeah, okay. Definitely, not maybe, definitely, definitely. I’m sure there’s a big market for it here because I’ve never heard of anything like that. So now let’s go a little bit into the production though, Ovi, because the next thing, I guess, when I first met you is two women, bricks. Like, where did that idea come from? But there’s actually quite a strong story in your past. So let’s go back a little bit to when you were a little girl. Can you tell me what your mum and dad did? Ovy Sabrina (12:44) Mmm, yes. Mm-hmm, yes. Yeah. So my mom and dad has been running the already construction factory. my dad has working in the construction field for so long. So we own the traditional pavement block factory for almost 30 years at the time in 2018. Yes. Yes. Jules (13:14) Okay And did you used to work there when you were young? Have you seen it? You understand how the manufacturing works? Ovy Sabrina (13:27) Actually, like it’s very Jules (13:27) Right. Ovy Sabrina (13:28) interesting. I didn’t know that I know as much as I do, if that makes sense, because it’s like a daily thing, right? Like I do there, I go there. Yeah. So when we started Rebricks, I just like, wow, I actually know a lot of things about how to make this, that kind of stuff. Because like, yeah, my family own the factory. So. Jules (13:31) HAHAHAHA Yeah, you were just absorbing it. Hahaha! Ovy Sabrina (13:54) A little bit about my family background is like my whole like big family they are all entrepreneur. I think no one. They are all entrepreneur. So like when I was young like my days like this culture that they are like Jules (13:56) Yeah. ⁓ Well, you obviously are a classic entrepreneur. Okay, okay. That makes sense. Ovy Sabrina (14:12) how to say, put it in my mind that there’s always like, need to be an entrepreneur, you need to be an entrepreneur. That’s kind of like, no matter what degree you are taking in the university, you need to be an entrepreneur. Like, entrepreneur is above everything else. Jules (14:18) Right. I love that so much, that’s the opposite of my family. My mum spends her whole life telling me to get a job. Just get a job, life will be easier. And I’m like, I would hate it. Ovy Sabrina (14:29) Really? But then like it’s… Really? But it’s really hard though. mean like I, it’s it’s pro and cons because like, I think like at end of the day because like I was taught to be a, you know, like my dad and everybody just like, it’s just like, I don’t know. They don’t really teach me, but it’s just like, you know. Jules (14:42) It is hard, yes it is. Yeah. Ovy Sabrina (14:57) I’m so proud of you if you become a business person, know, something like that. So like, I think like after I graduated university, they just like, just come work with us. I took psychology. Jules (15:05) What did you do at university, Obi? What did you study? ⁓ stop! Ovy Sabrina (15:14) So I took psychology because like at that time, know, like, you know, 17 years old, was like, major should I take? And then I was like, I read a book and I was like, I will take psychology because I will help people, you know, that kind of intention. But then I graduated. yeah. Really? Right. Jules (15:27) Yeah, yeah. I did psychology too. Same thing. I thought I love people. It’s all gonna be about people. It’s gonna be brilliant. And then it was all about science and it was like measure this and test this. And I was like, I don’t wanna do that bit. Ovy Sabrina (15:39) Yes. Yes. Yeah, so, but then after I graduated, because of that, you know, like that value that my mom and my dad kind of like put in my head, it’s become like, you know, a struggle in my mind. Like, am I going to continue in this field? Or should I do what my mom and dad said? So it’s like that kind of process of confusion, Jules (17:13) So did you say you mentioned earlier that you and Novi have started a few businesses. Is Novi a childhood friend of yours? Did you know each other? okay. University friends. And then what businesses have you started? So take me through your career from university onwards because it sounds interesting. Ovy Sabrina (17:18) Yeah. No. We are university friends. So after university, you know me, I was like rebelling, like I wanna go to Bali and then do whatever I want, right? That kind of, so I just, exactly, I mean like after I graduated, I went to China for studying for one year. I completely changed my mind. But then like, and then I moved to Bali to work for one and a half year. Jules (17:39) Hang around with the tourists! Okay. Yeah. Ovy Sabrina (17:58) Every single week my dad will call me and say like, do you want to open this new business with me? But I’m not, I’m not kidding. This is not a joke. they will be like, ⁓ want to go home? can do that kind of stuff. But then like after one and a half year after I work in that company, in the company, right. You know the value, right. And then there is the question, what do I do? Why am I doing what I’m doing? Jules (18:04) Right. I love your dad. Hahahaha Yeah. Ovy Sabrina (18:28) I will make this company grow richer and richer and I will stay here that kind of so I went back home. Jules (18:34) See, that is the way an entrepreneur thinks as well. I used to do that and I’d look at my bosses and go, they’re charging me out at $230 an hour and I’m only getting paid $50 an hour or whatever. I could do this myself, but that’s, it is a certain kind of person. I think you just have it or you don’t. Ovy Sabrina (18:47) Nah. Nah. Yeah, for the longest time I thought like I’m more suitable to become a worker. But then right now at this age, right, I just feel like I’m too rebellious to become anybody’s employees. I’m just too annoying. You know, like I would be like, no, why, why you do that? You know, that kind of stuff. ⁓ Jules (19:04) You Yeah, questioning things all the time. I I kind of say that if you are a classic entrepreneur, you get to a stage where really you’re unemployable because no boss would want to have you as their staff member questioning everything and going, why don’t we do it this way or that way? Ovy Sabrina (19:18) Exactly. So I think like, yeah, I think I’m in the right path right now. You know, it’s half half a little bit like in a sense is very idealistic to like, I’m doing like what I Jules (19:37) No, but it’s very grounded. I don’t think it is idealistic. If you’d said, want to solve the world’s plastic problem, and you didn’t have a solution that’s so practical… Ovy Sabrina (19:44) Mm-hmm. Jules (19:47) Maybe I would have said that, but I think, I absolutely think you’re on the right track. But I’m interested as well, because this is obviously a podcast for women. You are two women running a construction products company in Jakarta, which doesn’t strike me as the most progressive country for women. How is that for you? Are you coming up against anything or your dad is just so supportive, you don’t care? Ovy Sabrina (19:47) Mm-hmm. Mm-hmm. you So this is very interesting. I’m my dad’s daughter, right? I mean, like, my dad is like the sweet, just super sweet we have. Like, we are, we are, I’m the youngest from three. There’s like two daughters and one son. My dad never raised us differently. He always taught that, he always treat us like, I don’t know, all of my life, I never thought that as a woman, we need to do something, something, you know, either that kind of stuff. Nothing, like. Jules (20:16) Yeah. Okay. Right. Yeah, good. No, no, neither do I. But then you go out into industry and sometimes that’s not quite the same. Ovy Sabrina (20:46) it’s true. It’s actually. Me and Novi, we are very like a tomboy, right? We are not really feminine. So even before we did stick-rhythmics, we already did so many stuff that is a little bit crazy. Like we just do everything ourselves, you know? We go to like the waste-bang ourselves. We go to like the waste-picker place ourselves, you know, with our car. The waste is on the back. We are driving ourselves, you know, that kind of situation. But then the first time I realized it’s a weird thing is when we were at this Instagram Live at that time. It was COVID era. Jules (20:51) Yeah. Yeah. Yeah. Ovy Sabrina (21:18) Instagram Instagram life and then there is a girl who basically asked me this why you guys women Pretty you want to do this and then you want to work in this kind of field that kind of situation this kind of question and ⁓ Jules (21:29) Right. Yeah, well it’s interesting. There’s not a lot of women in your industry, I wouldn’t think. Ovy Sabrina (21:35) Yeah, until that point, we didn’t realize that. Until that point, we didn’t really think about it that way. So we didn’t really think. But of course, as you mentioned, Indonesia is not really progressive. So the racism, the gender making it hard for us to basically penetrate the industry. For example, we talked with Jules (21:38) Right. Right. Yeah, well that’s what I’m interested in, Ovy Sabrina (21:58) There was this architectural meeting, like there is one day, there is this guy collecting all the architect and then we were there because he is this very prominent figure in architecture in Indonesia. And then all of the architects was boys, like was guys. So during the break, me and Mobi was just sitting there and talking to each other and then the boys were outside and smoking. At that time I was just like… Jules (22:10) Yeah. I bet. Yeah. Ovy Sabrina (22:28) Such a shame, I quit smoking, that’s basically what I said to nobody. Because it would basically make it easier for me to basically talking to them. Because right now I cannot talk to them because I don’t smoke and I’m a woman so they already doesn’t wanna talk and associate it with us. That kind of situation. Yeah, I think so. ⁓ Jules (22:35) Yes. All right, so we need to get you a plastic cigarette that you can just go out and pretend you’re smoking because it’s the same. I I always used to laugh about that with smoking. It does mean that the CEO has to go outside as well as the junior staff. So you could meet some very interesting people outside. But so how are you addressing that? How are you penetrating into that industry where, I mean, I imagine if you go to a conference for Ovy Sabrina (23:00) Yeah Jules (23:11) but building materials or whatever, you would be maybe one of very, very few, very small percentage of women at those events. Are the men coming around, mean, are they treating you like equals and saying, tell me about your products? Ovy Sabrina (23:25) No, but I mean like but I mean it’s okay. I mean like at one point I think there is like a pro and cons being women, right? We got so much of like we got a lot of ⁓ Attention because we are two meet women. Yes Jules (23:27) Hahaha Yeah, of course. We get under… And we get underestimated though as well. So people kind of go, two little girls, lovely. And then you go, yeah, well we run this manufacturing company. And they go, what? Ovy Sabrina (23:44) Yes. Exactly. Yeah, I think like with me and Ovi like we decided very early on to be just like whatever whatever you say we just like going to do what we are doing and then keep on like how to say bettering our product and then we sell it more we find more people for some reason also because I think there’s also a privilege being a woman you know I mean like we we become like Jules (24:01) Yeah. Yeah. Of course. Ovy Sabrina (24:14) more popping right because like there’s two women doing this so people notice us more like oh he breaks that’s two women thing that kind of situation Jules (24:20) Well, of course, I’m PR, so I’m all about the media would love two women in an industry. I bet if you went to, I don’t know, the Builders Monthly Magazine or whatever it might be in Indonesia and said we’re two women running a company, they’d go, we’ve never had a woman come and apply, you know, supplier, like I’m sure. I’m sure it’s like that. Ovy Sabrina (24:38) Yeah. Yeah. So I think like there’s pros and cons being women in this industry. So we just take it all. Like, you know, we take the pro. So we take, we accept the cons as well. So it’s okay. And then like, I think. Jules (24:44) Yeah. Yeah. Ovy Sabrina (24:53) We just try to always focus on our goals. From the very get-go, we are focusing to become bigger companies who actually can cater to everybody. So we don’t do smaller-scale stuff. It’s not really our goal. So we just focus. Jules (25:00) Yeah. Yeah, good. So you don’t want to go direct to consumer, you want to do the B2B and get those deals with the big developer companies and things like that. ⁓ Yes, okay. So I asked you what jobs you had when you finished school, you and Novi, I know you said you’ve started some businesses, tell me what businesses you’ve started other than this one. Ovy Sabrina (25:12) Yeah. Yes. Yes. Well. yes, my god, we started like funny stuff like god first we tried to one all of them in the food and beverage. That’s the easiest one, I was a translator for a long time though. It was like a freelance translator I did like translating to English to Indonesian Indonesian to English Jules (25:37) Okay. from what to into English. Yeah, because your English is amazingly good. That’s okay. Ovy Sabrina (25:50) Thank you. But yeah, I mean like I do we did like food and beverage so we make snack like making like that chips thing and then try to sell it to everywhere. There’s like a crazy stuff. We cook it ourselves that kind of stuff. And then we tried selling like sausages like frozen food. We open like shops for like frozen food shop. That kind of situation. So it’s like. Jules (26:15) my goodness. Ovy Sabrina (26:18) You can imagine how unsatisfactory that work is. You know what I mean? I mean, of course, it gives you money, then what do you get? You know, that kind of stuff. Jules (26:22) Yeah, I knew… There’s no impact. There’s no impact from that. You get stuck in a kitchen, that’s what you get. ⁓ Ovy Sabrina (26:35) Yeah, exactly. like, that’s the job that, yeah, but Novi, before she, we came together and then do business together, she went to actually work at the NGO. She worked at the very good NGO, like the World Vision Indonesia. ⁓ Jules (26:39) Yeah. Right. World Vision, yeah, right. Ovy Sabrina (26:54) Yeah, World Vision. she worked, Jules (26:55) We have that here. Ovy Sabrina (26:56) yeah, it’s a big NGO and then she worked in Singkawang and then like, you know, smaller cities. So she worked there, I think around five, six years. Jules (26:58) Yeah. Doing what kind of roles was it marketing? I mean, how do you split your kind of roles? Is one of you marketing and the other one production or? Ovy Sabrina (27:14) Right now I’m doing the operation R &D more like the more like going to the how to say going with the staff the production everything like that technical stuff so when we are doing for example presentation I’m going to be the one who is like presenting and then telling them like blah blah and then if there’s an architect asking question I would be the one who answered that but the one who is good at negotiating the price and everything would be Novi yeah Jules (27:23) Yeah. Yeah. Right? okay. I love that. And I love that you’ve got someone who’s good at negotiating price, because that’s often been my drawback too. Ovy Sabrina (27:45) Yeah, I cannot do that. Like I would be like, you want that or you don’t want that. If you don’t want it, it’s okay. I’m very bad at it. I’m very bad. So Novi is good. And then I think the difference between both of us is like she’s I think like, how to say, she has a vision. You know, I know how to make that vision come true, if that makes sense. Jules (27:52) I’m Yeah. what a great team. So where do you want to… But that’s good. That’s good as well because that probably sort of gets some of the problems out and you’re working them through. So what’s the big vision for you and Novi? Where do you want to see this being in five years? Ovy Sabrina (28:14) But we never agree. Yeah. Now we already have the collaboration technology with that big company, right? So the production for the material, they will do it. So we are going to focus in being, ⁓ what do you call it? The waste, we have the waste collector thing now. Jules (28:37) Right? Right. Ovy Sabrina (28:48) The idea of working with the bigger companies, we would like to increase our production capacity so we can collect and quote unquote, save more non-valuable plastic from added up in the environment. And then we are like, actually our goal is so we can actually work with bigger company making them pay for their waste. And then the waste can come back, and then we can actually collect more from maybe waste picker. But this is going to be like go side by side with the production, right? Jules (29:00) Yeah, great. Nice. Yep. And would you increase the percentage of the plastic in the bricks over time as well as the idea to get it to 50-50 or something? Ovy Sabrina (29:23) Yes, yes we are always keep on doing R &D though. We have we actually published one journal with our head of R &D and then like the journal is actually we try to increase it to 40 percent but then we didn’t get to 40 percent we get to 30 percent. Jules (29:33) Yeah. Yeah. Okay. So would you ever… Sorry, I’m just completely asking this because I know nothing really about your industry, but would you ever make 100 % plastic bricks? Or would they not work? Ovy Sabrina (29:54) I don’t think with this kind of plastic we can do that though. There is no binding agent. No, the plastic is like mixing with everything so they don’t melt. If you try to melt that type of plastic, they don’t melt. They just like burn, become ash. Yes. Yes. Yes. Jules (29:58) Right, it’s too soft. Right. Right. So what do you do? You have to grind it down into small, do you just grind it in and put it in like sand or soil? Yeah, amazing, absolutely amazing. just, I really have loved working with both of you and I’m so pleased with what you’re doing. I really feel that it’s changing the world. So. Ovy Sabrina (30:24) Thank you. ⁓ Jules (30:28) If somebody wants to find out more, maybe there is somebody listening, you never know, who says, my god, I need to do, I’ll be the manufacturer and distributor in Australia or whatever. What are the ways that people can get hold of you? Ovy Sabrina (30:43) We have a website, rebricks.id. Jules (30:46) ID is Indonesia, yep. Ovy Sabrina (30:49) Yeah, Rebricks.id. And then we also have Instagram, Rebricks.id. So I think you can find our contact there too with emails and everything. But I think the easier is to do either WhatsApp or email. Yes, LinkedIn. Yes, we have LinkedIn too. You can contact us in personally too, or with Sabrina, or Rebricks. Yeah. Jules (30:53) Okay? Okay, and of course you are on LinkedIn. I know, because I’ve made you get onto it. So there is LinkedIn as well. Yeah, fantastic. If anyone is listening and wants an introduction, I would be more than happy to introduce you to Obi and Novi. They’re amazing. So, okay, you are amazing. I’ve loved this interview. It is really about you, so I’ve got one last question, and it’s a weird one. Is there a quirky fact about you that people don’t know that you’d be up for sharing? It could be anything. Ovy Sabrina (31:20) Yeah. I think it’s like people don’t know how I’m so nerd. I’m so geeky. I don’t know geeky or nerdy. I really love anime. So like basically I watch I mean like I’m you know, like at this age people don’t really watch anime, but I really love it like the Japanese anime like the everything Demon Slaves. Yes, I watch it. I read it. Jules (31:58) Did you grow up watching it? Ovy Sabrina (32:04) And then there’s a certain time in my adulthood age where I felt like it wasn’t appropriate so I didn’t tell anybody about it. And then my husband is a big fan of that too. So we both just like watching it together, like the anime and everything. But I think that’s… Not yet. I would love to, but not yet. Jules (32:11) ⁓ that’s silly. Ha! ⁓ great. Have you been to Japan, Ovi? You clearly need to go. You’ll have to find a way to bring your bricks over there and then you can watch anime and it’s tax deductible. Thank you so much for this interview. I love what Rebricks is doing. I love both of you and I love working with you. So I can’t wait to share this and let everybody hear about the great things you’re doing. Ovy Sabrina (32:30) Yeah. Yes. Maybe in the future. Thank you. Yay, thank you Jules for having me. Jules (32:51) my absolute pleasure.
Crafting the Likable Badass Persona (ft. Alison Fragale)

Crafting the Likable Badass Persona (ft. Alison Fragale)

 

 

 

 

 

 

 

 

 

In this conversation, Alison Fragale discusses the importance of perception in relationships, emphasising that people are drawn to those who are both likable and competent. She introduces the concept of the ‘likable badass’ as an ideal persona that embodies these qualities, highlighting the social dynamics that influence our connections with others.

 

The Art of Being a Likable Badass

There’s a common belief that you have to choose between being respected and being liked.

Be too nice, and you risk being overlooked.
Be too assertive, and suddenly you’re “difficult.”

But what if the real power lies somewhere in between?

Welcome to the space of the likable badass — a person who commands respect without sacrificing warmth, and leads with both confidence and connection.

 

Why This Balance Matters

In today’s workplace and business landscape, technical skills will only take you so far. The people who truly stand out are those who can influence, lead, and communicate effectively.

As Alison Fragale often highlights, success isn’t just about competence — it’s about the combination of warmth and assertiveness.

Being likable builds trust.
Being assertive builds respect.

You need both.

Without likability, your ideas can face resistance.
Without assertiveness, your ideas may never be heard at all.

The magic happens when you combine the two.

 

What Makes a “Likable Badass”?

It’s not about being the loudest in the room or the most agreeable. It’s about intentional presence.

A likable badass:

  • Speaks with clarity and conviction
  • Listens just as much as they talk
  • Sets boundaries without guilt
  • Stands firm without becoming rigid
  • Brings others along, rather than pushing them aside

They don’t dominate conversations — they elevate them.

 

The Confidence Without the Ego

Confidence often gets mistaken for arrogance. But they’re not the same thing.

Arrogance pushes people away.
Confidence draws people in.

The difference? Self-awareness.

When you’re grounded in your value, you don’t need to prove it at every turn. You can walk into a room, contribute meaningfully, and leave an impression — without overpowering others.

That’s real authority.

 

The Likability Without the People-Pleasing

On the flip side, likability doesn’t mean saying yes to everything.

People-pleasing erodes trust just as much as aggression does. When you avoid difficult conversations or constantly bend to others, people sense it.

Being likable is about authenticity, not approval.

It’s:

  • Being honest, even when it’s uncomfortable
  • Giving feedback that’s constructive, not softened into uselessness
  • Respecting others, while also respecting yourself

 

The Role of Communication

At the heart of this balance is communication.

Tone, timing, and delivery matter just as much as the message itself.

A direct message delivered with empathy lands far better than one delivered bluntly. Likewise, a kind message that avoids the point entirely creates confusion.

The goal isn’t to dilute your message — it’s to deliver it in a way that people can actually receive.

How to Start Building This Persona

If you’re trying to step into this space, start small:

  • Say what you mean — clearly and without over-explaining
  • Hold your ground — especially when it matters
  • Ask better questions — curiosity builds connection
  • Be consistent — trust is built over time
  • Drop the act — authenticity beats perfection every time

 

Final Thought

The likable badass isn’t a persona you fake — it’s a balance you build.

It’s about owning your voice while staying open to others.
It’s about being strong without being unapproachable.
It’s about leading in a way that people respect and want to follow.

As Alison Fragale puts it, the goal isn’t to choose between being liked or respected — it’s learning how to earn both.

Because at the end of the day, the most impactful people aren’t just heard…

They’re remembered.

 

Takeaways

When people signal to us that they care, we are drawn to them. Our brains respond positively to those we respect and like. Competence and likability are crucial in relationships. The concept of ‘likable badass’ represents an ideal persona. People generally dislike selfishness and incompetence. Social dynamics play a significant role in our relationships. Emotional intelligence enhances our interpersonal skills. Self-awareness is key to becoming a likable badass. We are all striving for a balance of likability and competence. Understanding perception can improve our social interactions.

Transcript

Jules (00:13) Alison Fregale, I am so excited to have you on this podcast. I met you only, gosh, about six weeks ago, two months ago, through the lovely Linda Fisk, and I’ve just been blown away. And now I’m following you on LinkedIn. I love you even more. So, I’m not gonna introduce you, I’m gonna ask you to introduce yourself. Can you tell everybody what you do and a little bit of your why. Alison Fragale (00:37) All right, well, I’m just as excited to be here. So, okay, I’m Allison Fregale. I am an organizational psychologist by training. I have been a professor at the University of North Carolina in the United States for over 20 years, teaching human behavior related topics. I have started and have always taught negotiation and influence as an example, which is a psychological topic. So I teach people the science of human beings. How do people think, feel, and act? And then how do we use that Jules (00:39) You Right. Okay. Alison Fragale (01:07) to get good outcomes, mainly at work is what it is. That’s the organizational piece. And over time, I’ve started doing more of that specifically for women to help them use the science of human behavior to overcome all kinds of gender-based obstacles that are put in their way that are not their fault. And so I try to use the science of my field to help them. so more recently, I wrote a book, which is often how people like, I think eventually is how you may entered your way to me. called likeable badass, so that’s a disruptor kind of model, ⁓ which is about, we can chat about if you want, is about the science of respect, which is status. And how do people decide that they respect other people and why is it harder than it should be for women to get the respect they’re due for all of their great accomplishments and how is that fixable? So that’s a lot of what I do now is talk to women. Jules (01:37) Congratulations. Right. my god, so if you’ve got the key for how to unlock that, that’s brilliant. But why did you, you know, you’ve had all this experience working with women, so why did you decide to focus on women as you started going through? I mean, I think I know the answer, but I’m very interested to hear what it is. Alison Fragale (02:17) So I always say I didn’t pick the women, the women picked me. Meaning, it was a lot of people I know that do kind of the things that you and I do, have these master plans for here is how I’m going to have my impact and here’s where my business is gonna go. And I was never that way. I was just trying to survive the day. Like I’ve got three kids, I got a busy job. And I spent a lot of time, like everybody, working in organizations that were male dominated. And then I become a professor and now I’m teaching in rooms that are male dominated. Jules (02:20) Yeah. Yeah. Alison Fragale (02:45) But what happened was that the women, numerically fewer though they were, were always the ones who would come to me after I would speak. And they would stand at the podium to talk or they would come to my office or they would send me an email and they would be talking to me about a challenge that they had. And it took me a while to connect the dots. I realized, okay, wait, why are these women coming to me? One, I look like them. So I feel like a safe space to go. Two, Jules (02:55) Right. Yes. Alison Fragale (03:13) They’re having problems that the guy sitting next to them isn’t having. Problems negotiating, problems influencing, problems being heard, problems being respected, problems advancing, all of these things. And then the third thing that occurred to me was I have this day job that has been really helpful to my own career journey, meaning that my day job is studying people. And when you study people as your day job, you get pretty good at… figuring out how to modify your behavior to get what you want from people. And so I started just like telling women, okay, here’s what I know is true about people. And here’s how I’ve used that. Here’s how I can help you solve your problem. And what happened was just, I started having those conversations and I just found a lot of joy in them. I thought it’s really fun to be able to use this, the expertise that you have and your life experience to like mentor and advise and help. And Jules (03:43) Yeah right. to genuinely help people. Yeah. Alison Fragale (04:08) to have these conversations about gender that were so different than anything I was having before. it just as they, one conversation after another that was started by them, not by me, I started finding a lot of joy in that. And I thought, how do I do more of this? How do I start bringing more of this to women? Women I don’t know or, you know, new science, stuff like that. So that’s kind of how it started. Jules (04:30) Okay, so the next question has to be, and I’m ashamed because I haven’t read your book yet, why likeable bad ass? Why is that the name and what I’m assuming that’s what you want women to be like? Or, I don’t know, just let me ask you that question. Big question. Alison Fragale (04:43) So yeah, so okay, so it’s a great question. It’s the question. I do it because, so let’s talk about a couple of reasons. One is it’s catchy and 80 % of writing a successful book is having a title that makes people wanna pick it up, okay? So I know I needed a catchy title, but it’s not just catchy. It’s not clickbait. It is a reference, a catchy reference to a very important psychological phenomenon. And that is how does a human being decide? whether or not they respect another human being. How does that decision get made in someone’s head? We study this and we know a lot about it. And the answer is that we are always trying to figure out two things about every single person we encounter. The first thing we try to figure out about people is do you care? Meaning, you try to, what are your intentions? Are you a friend or are you a foe? Jules (05:16) Yeah. Alison Fragale (05:36) So obviously we’re gonna respect people who are friends, who are gonna try to make our lives better. So I say, if you lived in cave person times and an unknown cave person walked into your cave, the most important thing you would wanna figure out is what are their intentions? Why are they there? Are they there because they have extra food and they’re gonna drop some off? Or are they gonna kill me and they’re gonna steal my food? So you gotta figure out, are you gonna help me or hurt me? Jules (05:36) Right. Alison Fragale (06:01) That’s on the cover of the book, I call that likable, but it’s a broader dimension of an orientation toward other people that psychologists will often talk about as our warmth. ⁓ And it’s, you caring? And then the second most important thing we need to figure out, once we know someone’s intentions are good, we need to know, they capable? So I know that you cave person are not there to kill me. Maybe you say we should join forces and go hunting. Well, then the next thing I need to know is, are you any good at hunting? Because I am not taking you with me if you are gonna slow me down. So I wanna be in relationships with people who are trying to help me and actually are capable enough that they could help me. And on the cover, that’s called badass, in psychology we talk about it as being results oriented or assertive, being able to control your environment to drive results. So when people signal to us that they care, Jules (06:32) Yeah. ⁓ right. Alison Fragale (06:55) and that they’re really capable, what our brains do is say, ding, ding, like, I like that person, I respect that person, that’s a person I wanna be in a relationship with. We don’t like selfish people and we don’t like incompetent people. So we want people who are both. not likable badass is not what I think people should be. Likable badass is what the world values. And it’s also what we are all going for. If I said, how do you wanna be seen? Do you wanna be warm or cold? Everyone’s gonna say warm. Jules (07:03) Right. Yeah. Alison Fragale (07:23) And how do you want to be seen? you want to be seen as capable or incapable, assertive or unassertive? Everyone’s going to say capable, please. So it’s how we also want to see ourselves. And so that’s the beauty of it is that’s how we get respect is signaling those two things to the world. But the and that’s really important for women because we are underestimated a lot and undervalued. But the beautiful part is that’s what we want to do anyway. So it ends up being very authentic with how we want to show up because we’re trying to show up as caring and we’re trying to show up. Jules (07:29) Yeah, yeah. Yeah. Alison Fragale (07:52) as capable. So it aligns very well with what we want. So that is why the book is called Likeable Badass. The psychology of that is called the interpersonal circumplex of person perception, which you should immediately forget because that would be the world’s worst title for a book, right? I mean, no one would read that book, but that’s what it’s called. Jules (08:08) I don’t think I’ll be able to. I love it, I love it. You know, it’s interesting that you say that because I grew up as an army brat and my dad was in the British Army. So we moved around a lot. And people often say to me, how do you think that affected you? And I’ve always said, and now you’re kind of, it’s making more sense, that if you move around a lot, you become one of two types of personalities. You either become quite introverted and very capable and happy of being by yourself and not really fussed about, or you learn very quickly how to make friends. And I did the second one. And so people say, how do you make friends easily? I don’t know how I do it, but it’s because I had to, I think, at a young age. And I think that’s really interesting around what you’ve just discussed. Alison Fragale (08:59) Yeah, I did not move at all, but I had a similar experience when I was a kid, which was I started school young. back, I was born in the seventies, right? I just turned 50. So it was all very negotiable, right? You could just go in and be like, she looks tall, she looks ready, we’ll just throw her in. And I had a fall birthday and I should have been a year younger than I was, but my parents were like, what are we gonna do with her? She’s really ready to go to school. We should send her even though she’s young. But my father was extremely worried that by doing this, Jules (09:12) Yeah. You Alison Fragale (09:30) he was gonna be putting me in this very awkward social situation that I was a year younger than my classmates and that that was going to mean that maybe I had less emotional maturity and people didn’t like me. And so when a lot of kids get lectured, like you should do your homework and you should read, I was always doing that stuff on my own. I was getting lectured at home. Make sure you’re nice to people. Make sure you make friends. Make sure you have to go out there and don’t make people feel like… you they’re not good if they don’t know what you know, know, make, be really kind and make friends and like treat people well. So that was like the messaging. That was the messaging I was getting. Jules (10:03) Nice advice! Great advice! Alison Fragale (10:07) I remember being kind of confused. Like, why am I being lecture? I’m perfectly nice. But what it did to my advantage was it made me start to think a lot from being like a kindergarten or a young kid. I wonder what people are thinking about me and am I showing up in a way that like makes them like me and not in a way that made me seek validation and chase approval. Jules (10:30) No. Alison Fragale (10:30) but in a way that made me thoughtful about like, huh, I wonder what causes like that person to like, like a person or not. And it was like the inner psychologist was kind of unleashed and I spent a lot of time, yeah, like thinking about it from a young age, all because my dad was lecturing me on being nice and making friends. Jules (10:39) well, let’s say it sounds like it. Yeah. Well, your dad sounds fantastic, I love that. okay, so in terms of disruption, because I have called this, she’s the boss disruptors. ⁓ What do you particularly want to disrupt and why? What do you think is a bit broken in the system? Alison Fragale (11:05) Well, I’m here to basically disrupt ⁓ women’s challenges. Yeah, like women’s challenges, getting the perception, the reputation, the respect that they’re due and all the power that comes with it. And one of the reasons I’ve done what I’ve done and spent a lot of time on this whole concept of status is because we have these other problems that we’re all trying to disrupt, right? Pay equity issues that are global. Jules (11:11) The perception. Yeah. Yep. Alison Fragale (11:33) ⁓ representation equity issues that are global. And I would love to be a disruptor for that, right? I, you know, I ⁓ always say like, I don’t know what my daughter is going to worry about when she’s an adult, but I just like her to be worrying about something else, like something new, right? Rather than the same stuff her mom worried about, that seems kind of boring. So that is really ⁓ what I would love to disrupt. But the way that I’m approaching it is through the skillset that I Jules (11:47) You Alison Fragale (12:01) And the skill set that I have is I’m a psychologist. So what I’m good at is helping people figure out their audience to get good outcomes. And so what that means is there’s a lot of ways you could be a disruptor in women’s equality, right? There’s activism, there’s implicit biases, there’s organizational design, there’s all kinds of things. But I’ve been trying to disrupt in a very specific way, which is by giving women good evidence-based tools and strategies to like… Jules (12:02) Yeah. Alison Fragale (12:29) bust through the bias even when it still exists. And that’s a part of the solution. It can’t be the only solution, but that’s the solution I feel like I’m well equipped and expert in counseling people how to do. That’s my form of disruption. Jules (12:31) Yes. No. And I think, you know, for women to gain that respect, one of the things that I’m often talking about is that you need to have an element of power and influence. You have to be visible if you want to make change happen. And so many women are driven by impact or legacy and trying to make change happen that if you’re a nobody, I mean, it sounds awful, but if you don’t have those connections and you’re not prepared to speak up, then it’s going to be impossible for you to make that change happen. So… ⁓ I love what you’re doing because it’s encouraging women to push themselves out there and be more visible, which they have to do if they want to make change happen. And we know that women own 50 % of the world’s social enterprises. ⁓ You know, they are driving that social enterprise and nurturing and community driven stuff so much. Okay, so ⁓ now I want to talk to you about your life because I actually really love this. the way that your life has affected you and you’ve told us a little bit about being in kindergarten. Did you have brothers and sisters and what did your mum and dad do? Alison Fragale (13:48) have a younger brother, he’s four years younger, ⁓ and he has traditionally been a ⁓ dentist, an endodontist. I don’t know if that is a global term, but doing root canals, basically, doing root canals. ⁓ Yeah, right. He’s literally like the person that nobody wants to see in the dentist chair. ⁓ My mom was a labor and delivery nurse, delivered babies when I was a baby, and then transit. Jules (13:57) ⁓ okay wow that’s Hahaha! ⁓ wow! Alison Fragale (14:16) transitioned during most of my childhood where I remember her to teaching nursing. So she was a teacher at a ⁓ community college. And then my dad is always, is an engineer by training who was then transitioned by the time I was born into running small businesses ⁓ and had always been ⁓ working on his own running small businesses. And so ⁓ I was definitely got this narrative, which informs how I ended up, which was not only be nice to people, but Jules (14:22) Okay, amazing. What a great role model then. ⁓ Alison Fragale (14:46) the path to financial security, because my parents grew up very, poor, the path to financial security is to be an entrepreneur and to run your own business. And so I got that narrative ⁓ very early on. So I thought, that’s what I should do. And in a way, I do now because being, yeah, because it is a very entrepreneur, but in a very non-traditional way relative to what I thought I was supposed to do. So ⁓ that was kind of the messaging that I got growing up and very much that Jules (14:55) Interesting. You do, yeah! Alison Fragale (15:15) whatever I did had to pay the rent. I think about some of the privileges that my kids have now of thinking about things they wanna do and they don’t think about the income as the primary thing always. My kids are young, right? So they don’t always think about that, right? Yet, but I was always told very early, whatever you do, it’s gotta pay the bills. And I was like, okay, pay the bills, pay the bills. Jules (15:31) Yeah, yeah. Yeah, right. That’s really good. So, did you like school? Alison Fragale (15:44) I loved school. So I was good at, you know, certain like brains are just set up to work within the rules of school. And mine does work that way. If you’re really good at memorization, like school’s pretty easy for a long time, you know? ⁓ And I was really, really good at math, which as a girl gets you a lot of positive attention at school. ⁓ Jules (15:48) Yeah. then exams become much easier. Yup. Alison Fragale (16:07) So like when most people, when people have math anxiety, like my daughter sometimes like, don’t like math, everyone in my family, our family likes math. Like I love math, you are genetically wired to love math, like that’s how it works. So yeah, I loved school and in fitting I ended up back as a professor. That did never occurred to me when I was going through school for a long time, but now that I’m back, thought, oh, that kind of fits, that’s where I was meant to stay. Like I belong in school. Jules (16:28) Now, I also just want to say, because I would say if people don’t know you, that they will think that you’re a psychologist working on one-on-one coaching with people, but you’re actually on stages everywhere, all across the states all the time. I just want to put that in so people understand what you’re doing, because you are not your average psychologist sitting in an office and meeting with people day in, day out. Alison Fragale (16:55) That’s right. So I don’t do any clinical stuff. I don’t do any coaching. ⁓ I do help people understand people, but like I help people understand functional adults ish functional ish adults in the workplace and how they can understand those people and get good outcomes through them. Cause that’s what we all do at work, right? We have to collaborate and work with other people. ⁓ And that can be, I always say that’s like the most frustrating part of work. Work would be easy if it weren’t for the people, right? That’s the stuff that drives everyone crazy. So I’m like, okay, well let me teach you how to deal with that. Jules (17:02) Yeah. Yeah, exactly. You that’s the bit I love. Okay, so, ⁓ you know, you are a psychologist, so I know you went to uni. Was that expected of you by your parents that you were going to go on and qualify in some tertiary level or not? Alison Fragale (17:41) No, in fact, I think the most concerned my parents ever were was when I told them I was going to get my PhD in psychology until I told them that at least in the United States, it’s free, it’s funded. And they didn’t have to write a tuition check because they thought this was going to be the stupidest money they ever spent. ⁓ So I went to college, university, ⁓ and I studied math and economics. Again, I was preparing for a business career and that was like, I loved math and econ seemed businessy. Jules (17:53) Yeah, right. Yeah. You absolutely were. Alison Fragale (18:10) And then I graduated and I became a management consultant because I didn’t exactly know what I wanted to do in business. And I thought that was like a good sampler. You go be a consultant, you see a bunch of industries, you you build your base, et cetera. Jules (18:20) So how did you get that job? Was that straight from uni? Wow! Alison Fragale (18:24) I, yes, and I said, you know, I got it, I did it because it was the easy thing to do. It was, I didn’t know what I wanted to do. And so I stuck with the kinds of places that tended to come to the university and recruit. And what was that? A lot of banks and investment banks and finance and a lot of big consulting firms. So I worked for McKinsey, which is a global firm. And I took that job because I applied to all the banks and consulting firms that would have me. Jules (18:38) Right. Yeah. Alison Fragale (18:51) and I got a couple jobs and this was one and everyone said that was a good job, I should take it. So that was the extent of my thinking about this. And then I got there and I hated it for a couple of different reasons. Some of it was bad luck of just who I was working with, but some of it was I didn’t love the work and it wasn’t allowing me to do the things I love. Yeah, I love asking the questions and then I love being able to answer the questions and then I love… ⁓ Jules (19:05) Yeah. Which could be a problem. Alison Fragale (19:17) being able to like use the answers to help people. And I wasn’t doing really any of that. I didn’t get to ask the questions. I did get to answer them, but answer, then I didn’t actually get to implement any of it and make it, make it good. So I didn’t like it. And I panicked because I thought, my God, here was my whole plan to have this business career. I was going to go get my MBA, my master’s in business. And, but I was like, wait a second, if I do that, I’m just going to end up like back in a job like this. And I don’t like this. So I, then I was like, God, what am I going to do? So. Jules (19:27) Right. Yeah. Alison Fragale (19:47) I start brainstorming. ⁓ Jules (19:47) How long did you stick at it first? I mean, was this a couple of months in you were going, get me out of here, I’ve got to work out how to get out? Right. Right. Well done. Alison Fragale (19:53) Yeah, I I hated it within a couple of months, but I stayed there two years. I had my two-year commitment, I stayed. So I’m trying to figure out what I’m gonna do. And this is in late 90s. So this is like, we have an internet, right? But it’s not predominantly how we search for things. I had to go buy a book in a bookstore, and it was called Careers in Psychology, because I had always liked psychology. But what I couldn’t figure out, back to what my dad was always telling me was, how do you make money being a psychologist? I didn’t know. Jules (20:08) No. Right? Alison Fragale (20:21) But I did know that the few times I had taken a psychology class, I thought it was really cool. So here I am in my little studio apartment after consulting, and I’m flipping through careers in psychology, and I come across organizational psychologists. And there were two things that stood out to me. One was that they are the highest paid psychologists. I don’t know if that’s true, but I do remember reading this. I was like, okay, we’re onto something here. Okay, I might be able to pay the bills. And then the second thing was that it was basically psychology applied to business. I thought, oh, okay. Jules (20:35) Right. Yeah, okay. Alison Fragale (20:50) Here’s how I could blend. Jules (20:51) you got all the business skills. Alison Fragale (20:52) can have this whole business story and then I can take psychology and bring it in. That sounds good. So then I was off and running. And then I started looking at these programs that I, to that point, did not know existed, figured out, okay, you can study organizational psychology. And so I started applying and then I finished my two years and then I went in to get this degree. And again, my parents were panicked, but then they realized it was free. So they were like, fine. So I spent five years getting my PhD and then rolled out from that. Jules (21:03) Right? You Alison Fragale (21:20) into being a professor. In the United States, the five years, like pretty typical path for professor. Jules (21:25) Right, at that stage you’re thinking it’s going to be an academic career? Is that what you were… Alison Fragale (21:32) I very quickly realized that the organization… No, mean, business academia is the best of the worst, right? But yes, it is not the most lucrative thing one could do at their time. I… So ⁓ once I realized that organizational psychology, that getting a PhD was really training you for an academic career, I started thinking, would I like that? And that’s where I came back to this idea of I had really always liked school, the idea of being a teacher. Jules (21:34) Because there’s not a lot of money in academia, I would have thought. right Yeah. Alison Fragale (22:02) and a researcher seemed appealing. But I put all that together pretty quickly, like from my studio apartment when I was 23 years old. So I’m lucky it worked out as well as it did because although I picked more intentionally the second time, ⁓ I jumped into a pretty big lifetime commitment without a whole lot of knowledge exactly about what that would entail. But it does fit me well. ⁓ Jules (22:12) Yeah. Alison Fragale (22:26) I have enjoyed my ability to be entrepreneurial. Being a professor is a pretty entrepreneurial venture in a way with the safety net of having least some of your income provided by your university. So it’s an interesting way to be an entrepreneur. Jules (22:40) Okay, so how long were you in academia before you decided to step out on your own and go on stages and things? Or was there something in between? Alison Fragale (22:50) So I’ve been a professor for ⁓ over 22 years. just now went what’s called emeritus and I think I don’t know if we all, everyone uses that term, but the United States, ⁓ it ⁓ just means you’re essentially retired, but you get to keep all your perks and privileges. I, yeah, so I just, I was, I have been a full-time tenured professor for 22 years. I did, ⁓ Jules (22:53) ever. okay wow that’s cool right. Alison Fragale (23:15) just recently stopped. The main reason that I stopped had not to do with the speaking because that was going concurrently. It just had to do with a lifestyle thing, which is that I now live 1,500 miles or 1,200 miles from where I work ⁓ because I went remote before it was cool because of my husband and family, ⁓ his work and everything. So then I went back and forth for 10 years. Jules (23:32) Right. back. Alison Fragale (23:44) After I was so I was in ⁓ North Carolina where my school is and then I went back and forth for 10 years. And then the combination of a couple of things, like my kids getting older, me having this book and traveling a lot ⁓ and the commute. said, okay, I think now’s the time I will retire after 22 years of being a full-time academic and teaching and then focus solely on ⁓ the writing and the educating and the speaking in these other audiences. Yeah. Jules (24:12) ⁓ So you’ve built up your speaking career at the same time as working full time, obviously. Alison Fragale (24:19) I did, I started, it grew over time. If you like looked at where I spent my time, but I did my first external speaking in my very first year of being a professor. So I always, and then I did more and more and more. And I found I really liked it for two reasons. One is I love, like the thing I love the most about my field is taking these findings that I just think are fascinating and turning them into practical ways that people can use them. And that’s really fun for me. And the second thing is I, again, like I ⁓ love talking about my field, but I can really do without like grading papers and having conversations with students about like this grade or that grade. Like that’s not really fun. And so to me, all of the education I get to do is the absolute best part of my job. It’s like the, it’s, you know, it’s like the center of the cinnamon roll, if you will, like the, like the really good stuff in the middle. I get to. use all this knowledge to help people without having to deal with all of the difficulties of grading papers and classes and stuff like Jules (26:32) Okay, so where do you want to take all of this then? One book down, yeah. Alison Fragale (26:36) So this is back to this idea of I don’t have a grand plan, meaning, you know, I wrote the book and so the book did ⁓ what I wanted it to do. It definitely established my brand as a person who serves women. And so more audiences of women have found me through the book and have come to me this year. And that has really given me opportunities to like make my living standing on stages or in audiences that serve women. That I think is really cool. I’d like to continue to do more of that. ⁓ I think… Jules (27:01) Okay. Alison Fragale (27:05) I might write another book, but I don’t have a secret like that I’m keeping from you. I don’t have an idea. I’m gonna get through the end of 2025 and 2026 is my year to kind of start some new stuff. I also would like to, ⁓ one of the things about me is that the only way people really work with me or see me other than like, you know, podcast is, ⁓ if their organization or their group or their conference hires me. Because at this point, if I don’t coach, I don’t work individually with people. But one of the things I would like to do is make behavioral science more accessible to people who are not in these very elite spaces. So a book is one way to do that, right? Because the entry point for a book of, you know, 15, 17, $20 is way less than getting a whole graduate degree. Or listen. Jules (27:37) Right. Yeah, great. As long as they read, which a lot of people don’t, I guess. Yeah, Alison Fragale (28:00) You got to do something. You have to either read or listen, Jules (28:01) or listen. Alison Fragale (28:02) right? You got to do one of the two. But also the idea of creating some communities and spaces and programming that people can join as an individual at an individual price point where they don’t have to work for a group or a company that ⁓ has a lot of these resources. ⁓ So that’s one of the things I care a lot about is trying to help women who are working extremely hard, but not with the privileges of Jules (28:10) Yeah, nice. Alison Fragale (28:29) that come with so many of the people that I see. And those people don’t wake up necessarily feeling all that privilege. Life feels hard for them, right? Working, know? But I always remember, like, they’re at a big company that has a big annual conference that they bring in people to talk. Like, they have a lot of resources. Not everyone has that. So that’s one of my goals for 2026. Jules (28:36) No, yes of course. fantastic. well, can’t wait to watch it all unfold. if somebody wanted, well, firstly, I want to do something with you. So there is going to be something with She’s the Boss and Alison next year. Yeah, we’re going to have to do something together. ⁓ But also, if there’s anyone who’s listening to this who goes, my God, I love that woman, which I’m sure they will because you’re great. ⁓ What’s the best way of them being able to get involved, help you, book you, whatever it might be that they want to do? Alison Fragale (29:00) Okay, we talked about this, yes. Totally, thank you for asking. My website is the one stop shop for all the things. So it’s http://www.mynameallisonforgale.com. And when you go there, there’s a bunch of stuff. One is if you wanna learn about the book and what’s it about, buy it, you can do that. There’s three places I show up typically ⁓ in writing. I show up in my free newsletter called The Upper Hand, which is behavioral science to help women excel. Jules (29:25) Okay. Okay. Alison Fragale (29:47) And then you said, I’m on social, I’m on LinkedIn a lot, and I’m on Instagram. And all three of those things you could click and join from my website. And then I do a lot of media, a lot of podcasts, a lot of interviews. So this podcast will be on there as well as anything else I’ve ever done. And I always say to people, like, if you do like, ⁓ if you do like listening, ⁓ you can learn a tremendous amount. Like the amount of knowledge and information this world is pushing out through podcasts right now is insane. Like you could get the equivalent of. Jules (30:02) Yep. sure. Alison Fragale (30:16) a graduate degree of knowledge. Obviously it doesn’t come with a diploma if you’ve listened to 500 podcasts, but in terms of the knowledge, like you could get all the stuff we like say behind those like gates are in these podcasts. Like, so I tell people like, listen to that stuff. So anyway, that stuff’s yeah, that’s all on there. So, you know, you can hear me chat about all kinds of stuff. Jules (30:18) Ha Go and listen to them. Okay, fantastic. Now I know on your website, and hopefully this will drive people to your website, you’ve got some quirky facts about yourself, ⁓ which I particularly liked. I loved going in and going, here’s some stuff that you might not know about me. But my question is one that a journalist gave me years ago, and I love asking it because I get such mixed responses. The question is, is there a quirky fact about you that most people don’t know that you’re willing to share? And it can be anything. Alison Fragale (31:03) Okay, I do have a fair amount of them out there. So I’ll start by repeating, yeah. So I love coffee, I’m obsessed with coffee, but I hate all coffee flavored food. I don’t like tiramisu, I don’t like espresso martini, I don’t understand. Jules (31:07) You do? ⁓ That’s so weird because I hate coffee but I’ll drink Kahlua. Or I’ll drink something that I’m the opposite. But that’s amazing. Alison Fragale (31:23) Right. Yeah. Yeah. The second my eyes open, I’m like, coffee, coffee, coffee. Jules (31:29) You’re gonna have to come to Melbourne at some stage because we are known as the coffee… the coffee city. Like, have people, everyone is obsessed with it here. Alison Fragale (31:33) Award. I did have a friend who was traveling there to speak and said she was like really excited about getting her flat white when she got there. Okay, so let’s see, a couple other random things. There are three things I have said to my kids I will never do unless one of my kids begs me to do it with them, in which case, only because of my love to them, for them I will. Run another marathon, I have run one. It was 26 miles of torture, I never wanna do it again. Unless it. Jules (31:42) You Okay. It sounds horrific. Alison Fragale (32:05) Unless a kid said, with me, mom, and then I would feel like I had to. Jump out of an airplane. was like the whole point of going in a plane is to stay in the plane till it comes back down. That seems like a terrible idea. But again, I don’t want to be lame. So if they said jump out of the plane with me, maybe I would. And get a tattoo. I really admire tattoos on other people, but I’ve never had any desire to get one myself. But if my kid said to my mom, like, let’s go to the tattoo parlor, I’m like, all right, I’m in. Jules (32:13) Yeah. Amazing! Gosh, we’re so… I’m about to turn 60 next year and I just got my first tattoo because my sons… I was in a tattoo parlor with them. I said, let me buy it for you and then I was like, I’ve always wanted a cartoon bumblebee. I’m gonna get one. In fact, I have to show it to you. Look, it’s the cutest little bumblebee you’ve ever seen. So that was my first tattoo at 59. Alison Fragale (32:35) Did you? See? Amazing, see I would love… my gosh, I love it. I love it. love it. So that’s the thing I said of my kids. So I always say to them like which one of you is going to be my tattoo kid and which one of you is going to be my airplane kid and which one’s going to be my marathon kid. ⁓ So okay, those are some of my fun facts. I do see people who have a lot of tattoos, one of my favorite questions to ask them is which one’s your favorite? And they have a good story. And then I always ask them if there’s one they regret. And those are always interesting as well. Like a thing that people have grown out of. It’s when people have like lots and lots of them. It’s always fascinating. Jules (32:58) Yeah Yes. Alison Fragale (33:23) ⁓ Okay, wait, can I ask you? Jules (33:23) Yeah, well I said I might have a full sleeve by the time I’m 80. I thought I could start getting them everywhere I travel. I did this one in Singapore. So it was a bit of fun. Yeah? Alison Fragale (33:28) Yeah, totally. nice. Okay wait, can I ask you, what’s your, do you have a quirky fact that people don’t know really know? Jules (33:39) ⁓ gosh, no one’s ever asked me that. I ⁓ think my biggest one that sort of surprises people but very easy around food is I hate strawberries and I hate coffee and I just will not touch either of them except in Kahlua. So there’s that little thing. ⁓ And other than that, I don’t know. One of my favorite things is I lived inside Brixton Prison. for two months and I actually didn’t even know I was there. I was living in one of the warden’s flats because I had arrived in London and I was couch surfing and this guy that I’d met in Jamaica said, hey, come, I’ve got a spare room in my apartment. And I said, great. And I went and stayed there and then the next day I rang him to say, I need to go out, can you drop me off the key? And I knew he worked at Brixton Prison and he said, I’ll be there in two minutes. And I said, are we really close to the prison?” And he went, we’re inside the walls. And I went to the balcony and you could see all the barbed wire. Anyway, so that was my… And the other little quirky fact is that no black cabs in London will ever take you to Brixton Prison. So I’d be finishing work, I was working in ad agencies and I’d go, you know, catch a cab home, it was late. And I’d say, can you take me down to Brixton Prison? And they’d go, they’d just shut the door and drive off. So that was quite funny as well, I didn’t realise that. But I remember saying at the time, this is going to be great dinner party story for me one day. Okay, well, it’s just been wonderful to talk to you, Alison. I hope to get to know you more and do more things with you in the future, but I really appreciate you doing this podcast and I hope that you have a whole lot of new fans on the back of it because you’ve definitely got one in me. Alison Fragale (35:03) Totally. I love it. my gosh, that’s awesome. I’m glad I asked. Very cool. my gosh, right back at you. You are the best.