Transforming Plastic Waste into Building Materials (ft. Ovy Sabrina)

Mar 29, 2026 | Disruptors

 

In this episode of the She’s the Boss Disruptors podcast, host Jules interviews Ovy Sabrina, co-founder of Rebricks, a company that recycles non-valuable plastic into sustainable building materials in Indonesia. Ovy shares her journey from being an idealistic entrepreneur to addressing the pressing issue of plastic waste. The conversation explores the challenges faced by women in the construction industry, the innovative solutions Rebricks is implementing, and the future vision for expanding their impact. Ovy’s passion for sustainability and her personal experiences provide valuable insights into entrepreneurship and environmental responsibility.

 

Transforming Waste into Wonder: The Innovative Journey of Ovy Sabrina and Rebricks

In a world increasingly plagued by plastic waste, Ovy Sabrina stands out as a beacon of hope and innovation. As a co-founder of Rebricks, she is on a mission to revolutionize the construction industry in Indonesia by recycling non-valuable plastics into sustainable building materials. Join us as we explore her inspiring journey and the impact of her work on the environment and local communities.

The Birth of a Sustainable Idea: Ovy Sabrina’s journey began with a profound realization about the dire state of plastic waste in Indonesia. After completing her education, Ovy struggled to find purpose in her previous business ventures, often losing interest quickly. However, everything changed when she and her co-founder embarked on a zero-waste journey, prompting them to confront the pressing issue of non-recyclable plastics, particularly sachets. Inspired by an article highlighting plastic waste found on a beach that had been there for over 20 years, Ovy felt a calling to address this environmental crisis. 

Innovative Solutions to a Growing Problem: Rebricks was born from Ovy’s frustration with the lack of recycling solutions for soft plastics in Indonesia. The company specializes in creating hollow blocks and pavement blocks from recycled sachets and other non-valuable plastics. This initiative not only provides a sustainable alternative to traditional building materials but also tackles the pressing issue of plastic pollution in the environment. Ovy explains that their production process incorporates 20-22% of waste into their bricks, ensuring they remain compliant with national standards for building materials. 

From Concept to Creation: What sets Rebricks apart is the rigorous research and development process that preceded its launch. Ovy and her team spent over a year perfecting their product before bringing it to market. Despite facing significant challenges, including the COVID-19 pandemic, which delayed their operations and financial stability, Ovy’s determination never wavered. She and her co-founder have successfully collaborated with Habitat for Humanity Indonesia, contributing to the construction of 50 to 74 houses using their innovative materials. 

The Impact of Rebricks: The impact of Rebricks extends beyond just building materials. Ovy’s initiative fosters community engagement and raises awareness about the importance of recycling and sustainability. By providing affordable, eco-friendly building solutions, she is not only improving construction practices but also inspiring others to consider the environmental implications of their choices. Ovy emphasizes that her work is driven by a desire to create a positive impact on the community and the planet. 

Ovy Sabrina’s journey with Rebricks is a testament to the power of innovation and purpose-driven entrepreneurship. By transforming plastic waste into sustainable building materials, she is paving the way for a greener future in Indonesia. Her story encourages us all to consider the role we can play in addressing environmental challenges in our communities. Key takeaways from Ovy’s experience include the importance of perseverance, the impact of sustainability initiatives, and the need for innovative solutions to combat plastic pollution.

 

Takeaways

Ovy Sabrina is the co-founder of Rebricks, focusing on recycling plastic into building materials. Rebricks addresses the issue of non-recyclable plastics in Indonesia. The company produces hollow blocks and pavement blocks from recycled materials. Ovy’s journey reflects the challenges and motivations of female entrepreneurs. Sustainability is a core value driving Ovy and her co-founder Novi. The importance of collaboration and support among women in business is emphasized. Ovy’s background in a family of entrepreneurs influenced her career path. Rebricks aims to expand its production capacity and impact on plastic waste. The conversation highlights the need for innovative solutions in the construction industry. Ovy’s passion for anime adds a personal touch to her story.

Transcript

Jules (00:13) Ovi Sabrina is my latest guest for the She’s the Boss Disruptors podcast and Ovi and I have been working over the last few months. Thanks very much to Irene Zhang from Lift Women who connected the two of us. And I just absolutely love what you’re doing and I can’t wait to share with everybody what you’re doing because I think everyone will be really interested. So I’ve put you on the spot a bit now Ovi, but can you tell us… Ovy Sabrina (00:27) Thank you. Jules (00:41) what it is that you do, what is your business? Ovy Sabrina (00:45) So maybe I should hi first hi everyone I’m Ovi so So what I do is like I’m one of the founders of ⁓ one ⁓ Company that recycled non-failable plastic such as sachets into building materials in Indonesia Yeah, we call it. Yeah Jules (00:48) Hi. Yeah. which is amazing now what kind of sachets and what kind of building materials. Ovy Sabrina (01:08) So we make ⁓ like wall like hollow blocks and pavement blocks and we are using a non-valuable plastic as I said before it’s actually like any kind of soft plastic such as like sachet, packaging for many things like household products that kind of stuff actually in my country in Indonesia we don’t have any solution yet to recycle those type of plastic so those type of plastic only ended up in the landfill or basically like leaked to the environment so Jules (01:13) Yeah. Right. Ovy Sabrina (01:38) So we take that kind of plastic, we mix it with other materials, and then turn it into pavement blocks and hollow blocks. Jules (01:45) Okay, so the next question has to be why? And I know that you’ve got a great little story about this, but why do you want to do it? And talk a little bit about what you think is broken in the system in terms of the sustainable building and why you’ve created this. So what’s your why, Ovi? Ovy Sabrina (01:47) Why? Hmm. My wife, I think like she’s very young. mean like see after I graduated from my university I think like i’m a type of person that very I call it i’m very idealist. So basically I I failed a lot on what I did How to say I I get bored really fast. So after I graduated I I Yeah And then like I tried so many stuff but and then I quit so fast too, you know because like I just never found any kind of meaning in what I Jules (02:14) Mm-hmm. Right? Entrepreneur through and through. Yeah. Ovy Sabrina (02:38) And then like at that time, think like me and my business partner right now, my co-founder, we both already started so many businesses before Rebricks. But then together, together. Jules (02:47) Together or separately? Okay. Ovy Sabrina (02:51) But then in the past, before that, like I said, I’m easily bored. I don’t have any fighting spirit. Usually I didn’t find any meaning with what I do. Like, for example, we sold food at the time at the food and beverage industry, right? And then I didn’t find like, why did I do this? What’s the point of doing this? That kind of stuff. Like, yeah, something like that. like, and then like at the time, like me and my co-founder, I think it’s more like two women have a crazy idea and they’re supporting each other. So we just like, okay, let’s do this. At that time we were Jules (02:58) You Right? Ha! Yeah? Ovy Sabrina (03:21) just like hmm because like we started more like our zero waste journey right we did it in our life first for example we separate the plastic waste first we try to minimize our plastic consumption that kind of stuff first so this kind of issue is not something new for us so at the time we were just like thinking like what can we do with this type of plastic like sachets that we cannot do anything about Jules (03:28) Okay. Mm-hmm. But why, can I just ask you to go back? Because I know there’s a little story about this. Why did you suddenly realize sachets were a problem and this soft plastic? Was it something that happened down at the beach? Ovy Sabrina (03:48) Hmm. Yeah. Because we found an article. Yeah, we found an article. There is an article back in 2018, 2019, something like that. And then the article is actually like there is like this instant noodle packaging that was found in one of the beach in Malang. I think it happened, I’m not mistaken, in Malang. And then like. Jules (04:02) Yeah. Mm-hmm. Ovy Sabrina (04:14) If you see it, it’s like the look and everything is still like new, but it’s actually produced 20 years prior to that. Yeah, so crazy. Yeah. Jules (04:18) Brand new. Really? 20 years and it hadn’t degraded? Ovy Sabrina (04:26) Yes, because like it’s Jules (04:27) Wow. Ovy Sabrina (04:28) like there’s like, how to say like the anniversary of like Indonesia Independence Day something like that. So we know exactly when it was produced so like that one is like basically like wow we basically inherit this type of plastic because like once you sort waste at your house you will realize there are type many types of plastic that we cannot give to anybody like the sachets nobody wanted Jules (04:35) Yeah. That’s right. And in Australia, have, because in Australia we have three bins now. We do, separate our glass of four, our glass, our paper waste, our organic waste, so food and vegetables, and then our normal rubbish. So we’re kind of used to it, but we know that the recycle bin has got a whole lot of stuff in it that, you know, maybe, maybe can’t be recycled. Ovy Sabrina (04:55) Mm-hmm. Mm-hmm. Hmm. Yeah Yeah, but maybe in Australia, I don’t know if the situation in your country Maybe you have better system, better management and everything But in Indonesia, think right now We don’t have it, in the construction especially Nobody cares, you know So when we started back in 2018-2019 I don’t think that, I think there wasn’t any green building materials Nobody really cared about it yet Jules (05:19) Yeah. Right. Really? Okay. Ovy Sabrina (05:41) So yes, so in Indonesia, we are fairly young, know, like the country hasn’t doesn’t have any like Good waste system. We don’t have the recycling system yet. So we are still like we may say like I think our generation of startup who do the sustainability is like the pioneer not pioneer like the starting team, yeah, like like the starting team in this country like the pioneer in this country because like Jules (06:03) He a pioneer? Yeah, he’s a Ovy Sabrina (06:12) Yeah, these days it’s better, but yeah. Jules (06:14) And so, yes, so what do you make? So you’ve said the hollow bricks and the pavers. Are they all made out of plastic? Are they a combination of concrete and plastic? ⁓ How do they work? Ovy Sabrina (06:21) Yes. So right now, ⁓ our production process, don’t do melting. So we only have 20 to 22 % of waste inside the bricks because we are utilizing the non-valuable waste. Apart from that, it’s still normal traditional construction materials. We are, of course, trying to substitute it to the more sustainable one. For example, we are looking for a more sustainable mortar and everything like that. Jules (06:34) Okay. Okay. Yeah. Okay. Ovy Sabrina (06:54) But yeah, it’s 20 to 22 percent, but all of our products are laboratory tested though. So we are trying to fit with the national standard criteria. So our product is for building material in Indonesia. So we are non-combustible, non-toxic, and then the pressure power is suitable for building. And then we also have an oil wet-trim test that we did in Singapore. So yeah, so and then we, yeah, that’s what we do. Jules (07:03) Full building. Yeah. Right. Okay, and the thing I guess that I particularly loved when I first met you was I said, have you ever built any houses with this? I mean, like have you used this product? And what’s the answer? Ovy Sabrina (07:35) Yeah, I mean like our product has we sold this product to many I mean like quite a lot because we started in 2019 right so we at the beginning our customer mainly are like direct user like they use it for their houses they use the pavement and then for hollow block we work specifically with Habitat for Humanity this is like an international NGO started yeah so we have Habitat for Humanity Indonesia so I think in 2000 Jules (07:43) Yeah. Yeah. Yeah, lovely, yeah. Ovy Sabrina (08:03) 21 after COVID we make a MOU with them to make like a program where they build their houses with our product. So currently we have made around like think 50 to 70 houses like with them and with other people too but mostly with them. Yeah, we’re happy about it. Jules (08:20) That’s amazing. That’s amazing. think, well, yeah, I think because I meet a lot of female founders who’ve come up with great ideas, but the fact that you’ve had that application and I think… Ovy Sabrina (08:30) Mm. Jules (08:33) when I was speaking to Nobi, your partner, said 74. So I’m going to stick with 74 houses. I think that’s amazing, like really amazing. That’s a huge achievement. so of course, the next thing is why do you care? Why do you care about this? And was there something that happened that made you go, Ovy Sabrina (08:35) Okay, yes. Mm-hmm. Jules (08:55) we’re gonna do it, we’re gonna start it. Because often there’s what I call a light bulb moment, but there’s something that happens that you’ve been thinking about it, but then you go, right, let’s just do it. Ovy Sabrina (09:04) I think it’s divine intervention though. I don’t have like that super light bulb moment, but there is one thing like I mentioned to you before, like I’m super easily get bored. So everything that I do, always try to, I always ask myself like, what is the point of doing this? That kind of thing. Like I said, I’m very like that idealist thinking too much kind of person. like, but one thing about RayBricks though, from the get go, it took us one and a half year to do research and development before we actually ⁓ published Jules (09:09) Yeah. Yeah. Wow. Ovy Sabrina (09:34) product yes and then covid happened so basically we didn’t get money at the first year because like it was covid time right but and then before that yes exactly but and then one thing that i know why it’s this is a calling like i said this i think like god knows me better than i am kind of situation because like Jules (09:40) Ugh. And you’d already spent one and a half years doing the research, so now we’re into two and a half years with no income. You ⁓ Ovy Sabrina (09:57) I basically keep going. So Novi is very interesting. My friends know me. Like Novi really knows me well too. And she was like, huh? Why you are so motivated? She was like, wow. Well, I’m so impressed with what she said. Because like. Jules (10:14) Cause you stuck at it. Ovy Sabrina (10:16) Yeah, exactly. I mean, like, doing re-bricks is not easy at all. But I think it’s more like, I know why I do it, that kind of situation. Like, it’s resonate with, like, what I believe. You know, I think we live in this earth to do something. We live in this earth to basically, like, have an impact to, you know, like, have a positive impact to anybody, to our people, to our friends, to the community. We need to do something good. And I believe that we are doing something good. So therefore, like, we keep on going, I think. Jules (10:21) No. Yes. Yeah. Yeah. And it’s interesting because you know, you’ve got some good tentacles out there now, but you need more. Like we want the world to be using your bricks. So ⁓ give it time, give it time. Actually, while we’re just talking about that and before we go into your past, I’m interested to know if someone is listening to this in Australia and is thinking of building and would like to use your bricks, is there a way, have you got a distributor here or is there a way they can do the bricks here? Ovy Sabrina (10:50) You Yes. Yes. So this year actually like at the end of 2025 is the new beginning for Rebricks because we collaborate with like a huge uh like one of the pioneer of construction material in Indonesia that start like a company yeah so like we were we are super happy about it so we collaborate in term of technology with them so all the distribution still go through Rebricks and it’s still under our like our IP with everything but yeah so with them we actually like it’s enabled us to do Jules (11:26) ⁓ Fantastic. Yeah. Ovy Sabrina (11:45) of things because like we can actually like our goal in the next our target and plan is like we would like to be able to have some sort of franchising model or like that kind of like collaboration model so we can actually replicate our technology in other countries or other cities because like the sachet is the problem everywhere i think it’s not only in jakarta right yeah so that’s the idea so in the next few years we will be like you know focusing on that so ⁓ Jules (11:55) Yeah, nice. Yes, I think it is. Ovy Sabrina (12:13) We already exported our bricks to Singapore. So it’s possible to export it to Australia as well. But it’s more like about the delivery costs and logistic costs. But there is no… It’s possible in the future. Maybe we can open a franchise in Australia. You know. No. Yeah. ⁓ Jules (12:18) Okay, great. Yeah, okay. Definitely, not maybe, definitely, definitely. I’m sure there’s a big market for it here because I’ve never heard of anything like that. So now let’s go a little bit into the production though, Ovi, because the next thing, I guess, when I first met you is two women, bricks. Like, where did that idea come from? But there’s actually quite a strong story in your past. So let’s go back a little bit to when you were a little girl. Can you tell me what your mum and dad did? Ovy Sabrina (12:44) Mmm, yes. Mm-hmm, yes. Yeah. So my mom and dad has been running the already construction factory. my dad has working in the construction field for so long. So we own the traditional pavement block factory for almost 30 years at the time in 2018. Yes. Yes. Jules (13:14) Okay And did you used to work there when you were young? Have you seen it? You understand how the manufacturing works? Ovy Sabrina (13:27) Actually, like it’s very Jules (13:27) Right. Ovy Sabrina (13:28) interesting. I didn’t know that I know as much as I do, if that makes sense, because it’s like a daily thing, right? Like I do there, I go there. Yeah. So when we started Rebricks, I just like, wow, I actually know a lot of things about how to make this, that kind of stuff. Because like, yeah, my family own the factory. So. Jules (13:31) HAHAHAHA Yeah, you were just absorbing it. Hahaha! Ovy Sabrina (13:54) A little bit about my family background is like my whole like big family they are all entrepreneur. I think no one. They are all entrepreneur. So like when I was young like my days like this culture that they are like Jules (13:56) Yeah. ⁓ Well, you obviously are a classic entrepreneur. Okay, okay. That makes sense. Ovy Sabrina (14:12) how to say, put it in my mind that there’s always like, need to be an entrepreneur, you need to be an entrepreneur. That’s kind of like, no matter what degree you are taking in the university, you need to be an entrepreneur. Like, entrepreneur is above everything else. Jules (14:18) Right. I love that so much, that’s the opposite of my family. My mum spends her whole life telling me to get a job. Just get a job, life will be easier. And I’m like, I would hate it. Ovy Sabrina (14:29) Really? But then like it’s… Really? But it’s really hard though. mean like I, it’s it’s pro and cons because like, I think like at end of the day because like I was taught to be a, you know, like my dad and everybody just like, it’s just like, I don’t know. They don’t really teach me, but it’s just like, you know. Jules (14:42) It is hard, yes it is. Yeah. Ovy Sabrina (14:57) I’m so proud of you if you become a business person, know, something like that. So like, I think like after I graduated university, they just like, just come work with us. I took psychology. Jules (15:05) What did you do at university, Obi? What did you study? ⁓ stop! Ovy Sabrina (15:14) So I took psychology because like at that time, know, like, you know, 17 years old, was like, major should I take? And then I was like, I read a book and I was like, I will take psychology because I will help people, you know, that kind of intention. But then I graduated. yeah. Really? Right. Jules (15:27) Yeah, yeah. I did psychology too. Same thing. I thought I love people. It’s all gonna be about people. It’s gonna be brilliant. And then it was all about science and it was like measure this and test this. And I was like, I don’t wanna do that bit. Ovy Sabrina (15:39) Yes. Yes. Yeah, so, but then after I graduated, because of that, you know, like that value that my mom and my dad kind of like put in my head, it’s become like, you know, a struggle in my mind. Like, am I going to continue in this field? Or should I do what my mom and dad said? So it’s like that kind of process of confusion, Jules (17:13) So did you say you mentioned earlier that you and Novi have started a few businesses. Is Novi a childhood friend of yours? Did you know each other? okay. University friends. And then what businesses have you started? So take me through your career from university onwards because it sounds interesting. Ovy Sabrina (17:18) Yeah. No. We are university friends. So after university, you know me, I was like rebelling, like I wanna go to Bali and then do whatever I want, right? That kind of, so I just, exactly, I mean like after I graduated, I went to China for studying for one year. I completely changed my mind. But then like, and then I moved to Bali to work for one and a half year. Jules (17:39) Hang around with the tourists! Okay. Yeah. Ovy Sabrina (17:58) Every single week my dad will call me and say like, do you want to open this new business with me? But I’m not, I’m not kidding. This is not a joke. they will be like, ⁓ want to go home? can do that kind of stuff. But then like after one and a half year after I work in that company, in the company, right. You know the value, right. And then there is the question, what do I do? Why am I doing what I’m doing? Jules (18:04) Right. I love your dad. Hahahaha Yeah. Ovy Sabrina (18:28) I will make this company grow richer and richer and I will stay here that kind of so I went back home. Jules (18:34) See, that is the way an entrepreneur thinks as well. I used to do that and I’d look at my bosses and go, they’re charging me out at $230 an hour and I’m only getting paid $50 an hour or whatever. I could do this myself, but that’s, it is a certain kind of person. I think you just have it or you don’t. Ovy Sabrina (18:47) Nah. Nah. Yeah, for the longest time I thought like I’m more suitable to become a worker. But then right now at this age, right, I just feel like I’m too rebellious to become anybody’s employees. I’m just too annoying. You know, like I would be like, no, why, why you do that? You know, that kind of stuff. ⁓ Jules (19:04) You Yeah, questioning things all the time. I I kind of say that if you are a classic entrepreneur, you get to a stage where really you’re unemployable because no boss would want to have you as their staff member questioning everything and going, why don’t we do it this way or that way? Ovy Sabrina (19:18) Exactly. So I think like, yeah, I think I’m in the right path right now. You know, it’s half half a little bit like in a sense is very idealistic to like, I’m doing like what I Jules (19:37) No, but it’s very grounded. I don’t think it is idealistic. If you’d said, want to solve the world’s plastic problem, and you didn’t have a solution that’s so practical… Ovy Sabrina (19:44) Mm-hmm. Jules (19:47) Maybe I would have said that, but I think, I absolutely think you’re on the right track. But I’m interested as well, because this is obviously a podcast for women. You are two women running a construction products company in Jakarta, which doesn’t strike me as the most progressive country for women. How is that for you? Are you coming up against anything or your dad is just so supportive, you don’t care? Ovy Sabrina (19:47) Mm-hmm. Mm-hmm. you So this is very interesting. I’m my dad’s daughter, right? I mean, like, my dad is like the sweet, just super sweet we have. Like, we are, we are, I’m the youngest from three. There’s like two daughters and one son. My dad never raised us differently. He always taught that, he always treat us like, I don’t know, all of my life, I never thought that as a woman, we need to do something, something, you know, either that kind of stuff. Nothing, like. Jules (20:16) Yeah. Okay. Right. Yeah, good. No, no, neither do I. But then you go out into industry and sometimes that’s not quite the same. Ovy Sabrina (20:46) it’s true. It’s actually. Me and Novi, we are very like a tomboy, right? We are not really feminine. So even before we did stick-rhythmics, we already did so many stuff that is a little bit crazy. Like we just do everything ourselves, you know? We go to like the waste-bang ourselves. We go to like the waste-picker place ourselves, you know, with our car. The waste is on the back. We are driving ourselves, you know, that kind of situation. But then the first time I realized it’s a weird thing is when we were at this Instagram Live at that time. It was COVID era. Jules (20:51) Yeah. Yeah. Yeah. Ovy Sabrina (21:18) Instagram Instagram life and then there is a girl who basically asked me this why you guys women Pretty you want to do this and then you want to work in this kind of field that kind of situation this kind of question and ⁓ Jules (21:29) Right. Yeah, well it’s interesting. There’s not a lot of women in your industry, I wouldn’t think. Ovy Sabrina (21:35) Yeah, until that point, we didn’t realize that. Until that point, we didn’t really think about it that way. So we didn’t really think. But of course, as you mentioned, Indonesia is not really progressive. So the racism, the gender making it hard for us to basically penetrate the industry. For example, we talked with Jules (21:38) Right. Right. Yeah, well that’s what I’m interested in, Ovy Sabrina (21:58) There was this architectural meeting, like there is one day, there is this guy collecting all the architect and then we were there because he is this very prominent figure in architecture in Indonesia. And then all of the architects was boys, like was guys. So during the break, me and Mobi was just sitting there and talking to each other and then the boys were outside and smoking. At that time I was just like… Jules (22:10) Yeah. I bet. Yeah. Ovy Sabrina (22:28) Such a shame, I quit smoking, that’s basically what I said to nobody. Because it would basically make it easier for me to basically talking to them. Because right now I cannot talk to them because I don’t smoke and I’m a woman so they already doesn’t wanna talk and associate it with us. That kind of situation. Yeah, I think so. ⁓ Jules (22:35) Yes. All right, so we need to get you a plastic cigarette that you can just go out and pretend you’re smoking because it’s the same. I I always used to laugh about that with smoking. It does mean that the CEO has to go outside as well as the junior staff. So you could meet some very interesting people outside. But so how are you addressing that? How are you penetrating into that industry where, I mean, I imagine if you go to a conference for Ovy Sabrina (23:00) Yeah Jules (23:11) but building materials or whatever, you would be maybe one of very, very few, very small percentage of women at those events. Are the men coming around, mean, are they treating you like equals and saying, tell me about your products? Ovy Sabrina (23:25) No, but I mean like but I mean it’s okay. I mean like at one point I think there is like a pro and cons being women, right? We got so much of like we got a lot of ⁓ Attention because we are two meet women. Yes Jules (23:27) Hahaha Yeah, of course. We get under… And we get underestimated though as well. So people kind of go, two little girls, lovely. And then you go, yeah, well we run this manufacturing company. And they go, what? Ovy Sabrina (23:44) Yes. Exactly. Yeah, I think like with me and Ovi like we decided very early on to be just like whatever whatever you say we just like going to do what we are doing and then keep on like how to say bettering our product and then we sell it more we find more people for some reason also because I think there’s also a privilege being a woman you know I mean like we we become like Jules (24:01) Yeah. Yeah. Of course. Ovy Sabrina (24:14) more popping right because like there’s two women doing this so people notice us more like oh he breaks that’s two women thing that kind of situation Jules (24:20) Well, of course, I’m PR, so I’m all about the media would love two women in an industry. I bet if you went to, I don’t know, the Builders Monthly Magazine or whatever it might be in Indonesia and said we’re two women running a company, they’d go, we’ve never had a woman come and apply, you know, supplier, like I’m sure. I’m sure it’s like that. Ovy Sabrina (24:38) Yeah. Yeah. So I think like there’s pros and cons being women in this industry. So we just take it all. Like, you know, we take the pro. So we take, we accept the cons as well. So it’s okay. And then like, I think. Jules (24:44) Yeah. Yeah. Ovy Sabrina (24:53) We just try to always focus on our goals. From the very get-go, we are focusing to become bigger companies who actually can cater to everybody. So we don’t do smaller-scale stuff. It’s not really our goal. So we just focus. Jules (25:00) Yeah. Yeah, good. So you don’t want to go direct to consumer, you want to do the B2B and get those deals with the big developer companies and things like that. ⁓ Yes, okay. So I asked you what jobs you had when you finished school, you and Novi, I know you said you’ve started some businesses, tell me what businesses you’ve started other than this one. Ovy Sabrina (25:12) Yeah. Yes. Yes. Well. yes, my god, we started like funny stuff like god first we tried to one all of them in the food and beverage. That’s the easiest one, I was a translator for a long time though. It was like a freelance translator I did like translating to English to Indonesian Indonesian to English Jules (25:37) Okay. from what to into English. Yeah, because your English is amazingly good. That’s okay. Ovy Sabrina (25:50) Thank you. But yeah, I mean like I do we did like food and beverage so we make snack like making like that chips thing and then try to sell it to everywhere. There’s like a crazy stuff. We cook it ourselves that kind of stuff. And then we tried selling like sausages like frozen food. We open like shops for like frozen food shop. That kind of situation. So it’s like. Jules (26:15) my goodness. Ovy Sabrina (26:18) You can imagine how unsatisfactory that work is. You know what I mean? I mean, of course, it gives you money, then what do you get? You know, that kind of stuff. Jules (26:22) Yeah, I knew… There’s no impact. There’s no impact from that. You get stuck in a kitchen, that’s what you get. ⁓ Ovy Sabrina (26:35) Yeah, exactly. like, that’s the job that, yeah, but Novi, before she, we came together and then do business together, she went to actually work at the NGO. She worked at the very good NGO, like the World Vision Indonesia. ⁓ Jules (26:39) Yeah. Right. World Vision, yeah, right. Ovy Sabrina (26:54) Yeah, World Vision. she worked, Jules (26:55) We have that here. Ovy Sabrina (26:56) yeah, it’s a big NGO and then she worked in Singkawang and then like, you know, smaller cities. So she worked there, I think around five, six years. Jules (26:58) Yeah. Doing what kind of roles was it marketing? I mean, how do you split your kind of roles? Is one of you marketing and the other one production or? Ovy Sabrina (27:14) Right now I’m doing the operation R &D more like the more like going to the how to say going with the staff the production everything like that technical stuff so when we are doing for example presentation I’m going to be the one who is like presenting and then telling them like blah blah and then if there’s an architect asking question I would be the one who answered that but the one who is good at negotiating the price and everything would be Novi yeah Jules (27:23) Yeah. Yeah. Right? okay. I love that. And I love that you’ve got someone who’s good at negotiating price, because that’s often been my drawback too. Ovy Sabrina (27:45) Yeah, I cannot do that. Like I would be like, you want that or you don’t want that. If you don’t want it, it’s okay. I’m very bad at it. I’m very bad. So Novi is good. And then I think the difference between both of us is like she’s I think like, how to say, she has a vision. You know, I know how to make that vision come true, if that makes sense. Jules (27:52) I’m Yeah. what a great team. So where do you want to… But that’s good. That’s good as well because that probably sort of gets some of the problems out and you’re working them through. So what’s the big vision for you and Novi? Where do you want to see this being in five years? Ovy Sabrina (28:14) But we never agree. Yeah. Now we already have the collaboration technology with that big company, right? So the production for the material, they will do it. So we are going to focus in being, ⁓ what do you call it? The waste, we have the waste collector thing now. Jules (28:37) Right? Right. Ovy Sabrina (28:48) The idea of working with the bigger companies, we would like to increase our production capacity so we can collect and quote unquote, save more non-valuable plastic from added up in the environment. And then we are like, actually our goal is so we can actually work with bigger company making them pay for their waste. And then the waste can come back, and then we can actually collect more from maybe waste picker. But this is going to be like go side by side with the production, right? Jules (29:00) Yeah, great. Nice. Yep. And would you increase the percentage of the plastic in the bricks over time as well as the idea to get it to 50-50 or something? Ovy Sabrina (29:23) Yes, yes we are always keep on doing R &D though. We have we actually published one journal with our head of R &D and then like the journal is actually we try to increase it to 40 percent but then we didn’t get to 40 percent we get to 30 percent. Jules (29:33) Yeah. Yeah. Okay. So would you ever… Sorry, I’m just completely asking this because I know nothing really about your industry, but would you ever make 100 % plastic bricks? Or would they not work? Ovy Sabrina (29:54) I don’t think with this kind of plastic we can do that though. There is no binding agent. No, the plastic is like mixing with everything so they don’t melt. If you try to melt that type of plastic, they don’t melt. They just like burn, become ash. Yes. Yes. Yes. Jules (29:58) Right, it’s too soft. Right. Right. So what do you do? You have to grind it down into small, do you just grind it in and put it in like sand or soil? Yeah, amazing, absolutely amazing. just, I really have loved working with both of you and I’m so pleased with what you’re doing. I really feel that it’s changing the world. So. Ovy Sabrina (30:24) Thank you. ⁓ Jules (30:28) If somebody wants to find out more, maybe there is somebody listening, you never know, who says, my god, I need to do, I’ll be the manufacturer and distributor in Australia or whatever. What are the ways that people can get hold of you? Ovy Sabrina (30:43) We have a website, rebricks.id. Jules (30:46) ID is Indonesia, yep. Ovy Sabrina (30:49) Yeah, Rebricks.id. And then we also have Instagram, Rebricks.id. So I think you can find our contact there too with emails and everything. But I think the easier is to do either WhatsApp or email. Yes, LinkedIn. Yes, we have LinkedIn too. You can contact us in personally too, or with Sabrina, or Rebricks. Yeah. Jules (30:53) Okay? Okay, and of course you are on LinkedIn. I know, because I’ve made you get onto it. So there is LinkedIn as well. Yeah, fantastic. If anyone is listening and wants an introduction, I would be more than happy to introduce you to Obi and Novi. They’re amazing. So, okay, you are amazing. I’ve loved this interview. It is really about you, so I’ve got one last question, and it’s a weird one. Is there a quirky fact about you that people don’t know that you’d be up for sharing? It could be anything. Ovy Sabrina (31:20) Yeah. I think it’s like people don’t know how I’m so nerd. I’m so geeky. I don’t know geeky or nerdy. I really love anime. So like basically I watch I mean like I’m you know, like at this age people don’t really watch anime, but I really love it like the Japanese anime like the everything Demon Slaves. Yes, I watch it. I read it. Jules (31:58) Did you grow up watching it? Ovy Sabrina (32:04) And then there’s a certain time in my adulthood age where I felt like it wasn’t appropriate so I didn’t tell anybody about it. And then my husband is a big fan of that too. So we both just like watching it together, like the anime and everything. But I think that’s… Not yet. I would love to, but not yet. Jules (32:11) ⁓ that’s silly. Ha! ⁓ great. Have you been to Japan, Ovi? You clearly need to go. You’ll have to find a way to bring your bricks over there and then you can watch anime and it’s tax deductible. Thank you so much for this interview. I love what Rebricks is doing. I love both of you and I love working with you. So I can’t wait to share this and let everybody hear about the great things you’re doing. Ovy Sabrina (32:30) Yeah. Yes. Maybe in the future. Thank you. Yay, thank you Jules for having me. Jules (32:51) my absolute pleasure.

Discover more from She's The Boss Group

Subscribe now to keep reading and get access to the full archive.

Continue reading