Looking for a little inspiration?
She’s The Boss chats is a series of in-depth interviews with amazing and inspiring women who run their own businesses. In the interviews, Jules talks to them about their entrepreneurial journey from when they left school to where they are now (often a very wiggly path!), what their ‘lightbulb’ moment was, the women that have inspired them along the way and what they have learned from their experiences.
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Taking the Leap into the Fashion Business (EP24 – Áslaug Magnúsdóttir)
Link to the Full Interview: Coming Soon!
This episode of She’s The Boss show is with an incredibly inspiring woman; Aslaug Magnusdottir in Reykjavik. Aslaug, who is Icelandic but normally based in New York, is the founder of an incredible, innovative and sustainable fashion brand called Katla. She’s also loads of fun and has a wealth of experience in business that she generously shared with me.
The model for Katla is unique. It’s a fashion range that is made after you purchase it, and delivered within 2-3 days. The fabrics are organic, sustainable, and very luxe. The best thing about this innovative way of manufacturing on demand that it is as cost-effective as large-scale manufacturing. I was quite shocked to know that 30-40% of clothing is wasted at a huge cost to the environment. This could change everything!!
Aslaug’s story is fascinating. From starting off as a lawyer, moving into consulting, then investments, and then fashion investments, she worked with the Gilt Group in the US as they grew their eCommerce site to turn over $US400M. She worked with Marvin Traub, the ex-CEO of Bloomingdales and the man who ‘reinvented’ merchandising and marketing for the fashion and retail industries and then co-founded a company called Moda Operandi with former Vogue editor Lauren Santo Domingo where they brought catwalk fashion into the eCommerce space. The company raised over $300M and Aslaug is still involved and on the board. There are so many great stories and insights in this interview, you will be transfixed!
— LINKS —
Website: https://www.shestheboss.com.au/
Instagram: https://www.instagram.com/shesthebossshow/
Facebook: https://www.facebook.com/groups/shesthebossgroup
Host: https://www.julesbrooke.com/
Guest: https://www.aslaugmagnusdottir.com/
Guest: https://katla.com/
She’s the Boss: Show EP23 – Robyn Foyster
Robyn Foyster is such an inspiration! She is a hugely successful journalist, editor, entrepreneur, and champion of women and her career will blow you away! You may know some of Robyn’s digital media outlets already – The Carousel is a lifestyle brand for women, Women Love Tech is another, and Gamechangers.
Robyn has had such an illustrious media career it’s hard to know where to start. She landed in London in her early 20’s and worked on Fleet St on many of the flagship titles for News Ltd including the top-selling newspaper of the day, and also for the newly formed Hello magazine. This was followed by a stint in LA as the US correspondent for breakfast TV in the UK before returning to Australia where she became the Editor and Publisher of some of our most loved women’s magazines including Woman’s Day, New Idea, Grazia, Australian Woman’s Weekly.
Robyn describes what happened to finally make her decide to be her own boss, and how that has led her to start up a number of different businesses, including raising capital and launching some amazing tech businesses. If you want s dose of inspiration, this is the episode to watch!
—– Our Sponsor: Brand for Brands —–
This episode is sponsored by Brand for Brands. Brand For Brands is a branding agency run by two sisters, located in Sydney. They specialise in building and refreshing brands that speak to the right people, the ones that will invest in your products and services. To find out more, go to
Do you need to build up your brand? Check Them Out!
https://brandforbrands.com/
—– What is the She’s the Boss Show? —–
She’s the Boss is a show dedicated to female founders and women doing extraordinary things in business. Airing every week, Jules interviews two women at a time as they discuss their personal business journey, what they have achieved, and what they have learned along the way.
It’s lots of fun as well as offering insights and advice to other women in business, or those that may be considering going into business themselves.
— LINKS —
Website: https://www.shesthebossgroup.com
Instagram: https://www.instagram.com/shesthebossshow/
Facebook: https://www.facebook.com/groups/shesthebossgroup
Host: https://www.julesbrooke.com/
Guest: https://thecarousel.com/author/robyn-foyster-2/
— TIMESTAMPS —
00:00 Intro
03:24 Women Love Tech, Lightbulb Moment
09:30 Moving to TV, Sneaking into The Oscars
17:02 The Big Breakfast
19:55 Suprising George Michael
21:46 GME TV, Spice Girls
24:30 Freelance Writing, David Beckham
26:26 Moving to New Zealand, Editor of Pacific Magazines
28:39 Back to Australia
31:08 Covering Princess Mary’s Wedding, Campaigning
34:55 What I did before Foyster Media
36:10 Moving on from Magazines
38:46 Game Changers, Women Loves Tech
40:35 Happy Alley
24:40 Interesting time for the Media
44:45 Challenges, AR Media
48:20 Outro
Challenges with Interactive Media (EP23 – Robyn Foyster)
Robyn Foyster is such an inspiration! She is a hugely successful journalist, editor, entrepreneur, and champion of women and her career will blow you away! You may know some of Robyn’s digital media outlets already – The Carousel is a lifestyle brand for women, Women Love Tech is another, and Gamechangers.
Robyn has had such an illustrious media career it’s hard to know where to start. She landed in London in her early 20’s and worked on Fleet St on many of the flagship titles for News Ltd including the top-selling newspaper of the day, and also for the newly formed Hello magazine. This was followed by a stint in LA as the US correspondent for breakfast TV in the UK before returning to Australia where she became the Editor and Publisher of some of our most loved women’s magazines including Woman’s Day, New Idea, Grazia, Australian Woman’s Weekly.
Robyn describes what happened to finally make her decide to be her own boss, and how that has led her to start up a number of different businesses, including raising capital and launching some amazing tech businesses. If you want s dose of inspiration, this is the episode to watch!
— LINKS —
Website: https://www.shestheboss.com.au/
Instagram: https://www.instagram.com/shesthebossshow/
Facebook: https://www.facebook.com/groups/shesthebossgroup
Host: https://www.julesbrooke.com/
Guest: https://thecarousel.com/author/robyn-foyster-2/
She’s the Boss: Show EP22 – Erika Cramer
Erika Cramer is The Confidence Queen! Starting out from a troubled childhood with a beloved Mum with bipolar disorder, Erika spent time in foster care when her Mum was unable to care for her. Unfortunately, she suffered physical and sexual abuse during this period. Then, as a teenager, she was abducted by her estranged father for a year before she was returned to her Mother’s care.
As a teenager, she was in a terrible car accident with her boyfriend at the time and took years to recuperate. Then her new husband died in another car accident leaving Erika bereft. But she picked herself up, dusted herself down, and started again. After following her new love for Australia, she started a career in the beauty and styling industry.
Her career as a confidence queen started when she realized that although she was styling these women to look gorgeous, inside they still felt they weren’t enough, and she knew that beauty and confidence come from within.
—– Our Sponsor: Brand for Brands —–
This episode is sponsored by Brand for Brands. Brand For Brands is a branding agency run by two sisters, located in Sydney. They specialise in building and refreshing brands that speak to the right people, the ones that will invest in your products and services. To find out more, go to
Do you need to build up your brand? Check Them Out!
https://brandforbrands.com/
—– What is the She’s the Boss Show? —–
She’s the Boss is a show dedicated to female founders and women doing extraordinary things in business. Airing every week, Jules interviews two women at a time as they discuss their personal business journey, what they have achieved, and what they have learned along the way.
It’s lots of fun as well as offering insights and advice to other women in business, or those that may be considering going into business themselves.
— LINKS —
Website: https://www.shesthebossgroup.com
Instagram: https://www.instagram.com/shesthebossshow/
Facebook: https://www.facebook.com/groups/shesthebossgroup
Host: https://www.julesbrooke.com/
Guest: https://thequeenofconfidence.com/
— TIMESTAMPS —
00:00 Intro
01:03 #1 Book Release
01:30 What is the Confidence Queen?
02:16 When did you decide to write your book?
3:47 Growing Up
11:10 Military after High School
15:20 Car Accidents
23:36 Coming to Australia
24:17 7 Seconds & Queen of Curves
28:05 Home-Birth, Self-Belief
30:07 From Styling to Confidence
35:18 Why call the book “Confidence feels like Sh*t”?
38:21 Challenges in 2020
44:50 Outro, How to find & listen to Erika!
How I Became the Voice of Siri Through a Job in the Early 2000s (EP28 – Karen Jacobsen)
Link to the Full Interview: https://youtu.be/Xm0TriEm0ac
Karen Jacobsen has a voice that billions of people have listened to – on their iPhones, GPS’s, narrating books, in ads and on your GPS. She is the Australian voice of Siri and she’s also a total inspiration.
Growing up in Australia, Karen learned about voiceover work while at uni and loved it. She started to provide her voice, in between uni classes, for a number of ads and jingles in both Sydney and Brisbane but she had always wanted to go to New York and so at the earliest opportunity she headed there to settle down.
Arriving in Manhatten with very few connections, nothing was going to hold Karen back, so she hunted around all the main studios doing auditions until, at last, her career started to take off.
Karen is a sought after keynote speaker these days, as well as being a consultant and coach to leaders of industries. Currently holed up in the Whitsundays to ride out the lockdown (it’s tough but she had to stay somewhere!), Karen’s story is funny and inspiring. You’re going to love her!
— LINKS —
Website: https://www.shestheboss.com.au/
Instagram: https://www.instagram.com/shesthebossshow/
Facebook: https://www.facebook.com/groups/shesthebossgroup
Host: https://www.julesbrooke.com/
Guest: https://thegpsgirl.com/
She’s the Boss: Show EP27 – Vicki Saunders
Vicki Saunders is an amazing woman changing the world. As the Founder of the SheEO network, Vicky has the vision to find a million women who each invest $1000 into a perpetual, billion-dollar fund to invest in female-founded businesses that will have a positive impact on the world. What an absolutely brilliant idea! She calls it #radicalgenerosity Vicky is Canadian but has co-founded and run businesses all over the world, including Europe, Toronto and Silicon Valley. She was always shocked by the lack of visibility and funding that went to women-led businesses and was determined to make a difference. The way that the SheEO network make group decisions and even the process that their potential investees go through, is radically different and far more suitable to women than the ‘tell your story in numbers’ attitude of most of the male investors. Her story is one that will definitely inspire you!
—– Our Sponsor: Brand for Brands —–
This episode is sponsored by Brand for Brands. Brand For Brands is a branding agency run by two sisters, located in Sydney. They specialise in building and refreshing brands that speak to the right people, the ones that will invest in your products and services. To find out more, go to
Do you need to build up your brand? Check Them Out!
https://brandforbrands.com/
—– What is the She’s the Boss Show? —–
She’s the Boss is a show dedicated to female founders and women doing extraordinary things in business. Airing every week, Jules interviews two women at a time as they discuss their personal business journey, what they have achieved, and what they have learned along the way.
It’s lots of fun as well as offering insights and advice to other women in business, or those that may be considering going into business themselves.
— LINKS —
Website: https://www.shesthebossgroup.com
Instagram: https://www.instagram.com/shesthebossshow/
Facebook: https://www.facebook.com/groups/shesthebossgroup
Host: https://www.julesbrooke.com/
Guest: https://sheeo.world/
— TIMESTAMPS —
00:00 Intro
01:15 What is SheEO?
03:10 How SheEO Works
07:00 What is a SheEO Activator?
10:18 Rising Female Power in Business
14:38 Lightbulb Moment, Leading up to SheEO
18:38 Early Life & The Berlin Wall
26:45 Starting SheEO
29:11 How does SheEO make their Investment Decisions
35:13 What Businesses SheEO has Invested in
38:00 How is the SheEO Network used?
42:00 Tend or Befriend
46:00 Outro
How SheEO Makes Their Investment Decisions (EP27 – Vicki Saunders)
Vicki Saunders is an amazing woman changing the world. As the Founder of the SheEO network, Vicky has the vision to find a million women who each invest $1000 into a perpetual, billion-dollar fund to invest in female-founded businesses that will have a positive impact on the world. What an absolutely brilliant idea! She calls it #radicalgenerosity Vicky is Canadian but has co-founded and run businesses all over the world, including Europe, Toronto and Silicon Valley. She was always shocked by the lack of visibility and funding that went to women-led businesses and was determined to make a difference. The way that the SheEO network make group decisions and even the process that their potential investees go through, is radically different and far more suitable to women than the ‘tell your story in numbers’ attitude of most of the male investors. Her story is one that will definitely inspire you!
— LINKS —
Website: https://www.shestheboss.com.au/
Instagram: https://www.instagram.com/shesthebossshow/
Facebook: https://www.facebook.com/groups/shesthebossgroup
Host: https://www.julesbrooke.com/
Guest: https://sheeo.world/
She’s the Boss: Show EP26 – Katrina McCarter
Katrina is an absolute powerhouse when it comes to business, marketing to mums and strategic partnerships for business growth. She has just done another twist in her career and launched her program, Partnership Mastery. In this episode, we discuss her course and why partnerships are such a valuable way to grow your business!
—– Our Sponsor: Brand for Brands —–
This episode is sponsored by Brand for Brands. Brand For Brands is a branding agency run by two sisters, located in Sydney. They specialise in building and refreshing brands that speak to the right people, the ones that will invest in your products and services. To find out more, go to
Do you need to build up your brand? Check Them Out!
https://brandforbrands.com/
—– What is the She’s the Boss Show? —–
She’s the Boss is a show dedicated to female founders and women doing extraordinary things in business. Airing every week, Jules interviews two women at a time as they discuss their personal business journey, what they have achieved, and what they have learned along the way.
It’s lots of fun as well as offering insights and advice to other women in business, or those that may be considering going into business themselves.
— LINKS —
Website: https://www.shesthebossgroup.com
Instagram: https://www.instagram.com/shesthebossshow/
Facebook: https://www.facebook.com/groups/shesthebossgroup
Host: https://www.julesbrooke.com/
Guest: https://www.katrinamccarter.com/
Capital Raising in Perth (EP26 – Katrina McCarter)
— LINKS —
Website: https://www.shestheboss.com.au/
Instagram: https://www.instagram.com/shesthebossshow/
Facebook: https://www.facebook.com/groups/shesthebossgroup
She’s the Boss: Show EP25 – Stacey Tisdale
I am so excited to share this episode. Stacey Tisdale is a totally amazing woman! Known throughout the USA as a financial reporter for many of the biggest networks and shows, including The Breakfast Club. Stacey has also founded her own financial content company, Mind Money Media and provides videoes and resources that attract huge numbers of viewers, One had over 100 million views!
Stacey started her career on Wall St (I know!) on the trading floor, and then moved into finance reporting for CNBC before her career as a financial media personality took off. She has hosted shows for everyone from Oprah (OWN) to CBS, CNN, The Today Show and more. These days she has founded her own media company where she creates financial and business content for her clients, as well as being a huge advocate for diversity in the media.
In the interview Stacy talks about how race and gender are discriminated against in the business and finance industries, how she conducted a 6 year research project into what drives financial behaviour and discovered it wasn’t about numbers at all.
Women have a lot to learn about finance, and this is even more important for women of colour, as Stacey explains. Listen to her story and you will want to hear more from her. She is truly inspirational.
—– Our Sponsor: Brand for Brands —–
This episode is sponsored by Brand for Brands. Brand For Brands is a branding agency run by two sisters, located in Sydney. They specialise in building and refreshing brands that speak to the right people, the ones that will invest in your products and services. To find out more, go to
Do you need to build up your brand? Check Them Out!
https://brandforbrands.com/
—– What is the She’s the Boss Show? —–
She’s the Boss is a show dedicated to female founders and women doing extraordinary things in business. Airing every week, Jules interviews two women at a time as they discuss their personal business journey, what they have achieved, and what they have learned along the way.
It’s lots of fun as well as offering insights and advice to other women in business, or those that may be considering going into business themselves.
— LINKS —
Website: https://www.shesthebossgroup.com
Instagram: https://www.instagram.com/shesthebossshow/
Facebook: https://www.facebook.com/groups/shesthebossgroup
Host: https://www.julesbrooke.com/
Guest: https://mindmoneymedia.com/
Guest: https://www.facebook.com/stacey.tisdale.10
— TIMESTAMPS —
00:00 Intro
01:04 What is Mind Money Media?
02:02 Why make your business?
04:09 First Job Out of College
06:12 Role of Gender and Race in your career
09:05 6 Year Research Project on Financial Behaviour
14:11 Deciding to Make My Own Business
17:49 Doing The Breakfast Club and Growing
19:30 What Mind Money Media Does
26:15 Social Impact Campaigns, Racism & Tech
33:10 Where to find me
34:01 Outro
“I love chatting with other female founders. I love it on the Ticker TV show, I love it in real life and I especially love it on the podcast. The women in these interviews are truly inspiring. They have all achieved a level of success, some more than others, but they all have big hearts and lots of drive. Women rule, as far as I’m concerned and I’m a big fan of lifting women up and showcasing what they are doing. I really hope you enjoy these episodes.”
