Link to the Full Interview: Coming Soon!
This episode of She’s The Boss show is with an incredibly inspiring woman; Aslaug Magnusdottir in Reykjavik. Aslaug, who is Icelandic but normally based in New York, is the founder of an incredible, innovative and sustainable fashion brand called Katla. She’s also loads of fun and has a wealth of experience in business that she generously shared with me.
The model for Katla is unique. It’s a fashion range that is made after you purchase it, and delivered within 2-3 days. The fabrics are organic, sustainable, and very luxe. The best thing about this innovative way of manufacturing on demand that it is as cost-effective as large-scale manufacturing. I was quite shocked to know that 30-40% of clothing is wasted at a huge cost to the environment. This could change everything!!
Aslaug’s story is fascinating. From starting off as a lawyer, moving into consulting, then investments, and then fashion investments, she worked with the Gilt Group in the US as they grew their eCommerce site to turn over $US400M. She worked with Marvin Traub, the ex-CEO of Bloomingdales and the man who ‘reinvented’ merchandising and marketing for the fashion and retail industries and then co-founded a company called Moda Operandi with former Vogue editor Lauren Santo Domingo where they brought catwalk fashion into the eCommerce space. The company raised over $300M and Aslaug is still involved and on the board. There are so many great stories and insights in this interview, you will be transfixed!
— LINKS —
Website: https://www.shestheboss.com.au/
Instagram: https://www.instagram.com/shesthebossshow/
Facebook: https://www.facebook.com/groups/shesthebossgroup
Host: https://www.julesbrooke.com/
Guest: https://www.aslaugmagnusdottir.com/
Guest: https://katla.com/