Erika Cramer is The Confidence Queen! Starting out from a troubled childhood with a beloved Mum with bipolar disorder, Erika spent time in foster care when her Mum was unable to care for her. Unfortunately, she suffered physical and sexual abuse during this period. Then, as a teenager, she was abducted by her estranged father for a year before she was returned to her Mother’s care.
As a teenager, she was in a terrible car accident with her boyfriend at the time and took years to recuperate. Then her new husband died in another car accident leaving Erika bereft. But she picked herself up, dusted herself down, and started again. After following her new love for Australia, she started a career in the beauty and styling industry.
Her career as a confidence queen started when she realized that although she was styling these women to look gorgeous, inside they still felt they weren’t enough, and she knew that beauty and confidence come from within.
—– Our Sponsor: Brand for Brands —–
This episode is sponsored by Brand for Brands. Brand For Brands is a branding agency run by two sisters, located in Sydney. They specialise in building and refreshing brands that speak to the right people, the ones that will invest in your products and services. To find out more, go to
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https://brandforbrands.com/
—– What is the She’s the Boss Show? —–
She’s the Boss is a show dedicated to female founders and women doing extraordinary things in business. Airing every week, Jules interviews two women at a time as they discuss their personal business journey, what they have achieved, and what they have learned along the way.
It’s lots of fun as well as offering insights and advice to other women in business, or those that may be considering going into business themselves.
— LINKS —
Website: https://www.shesthebossgroup.com
Instagram: https://www.instagram.com/shesthebossshow/
Facebook: https://www.facebook.com/groups/shesthebossgroup
Host: https://www.julesbrooke.com/
Guest: https://thequeenofconfidence.com/
— TIMESTAMPS —
00:00 Intro
01:03 #1 Book Release
01:30 What is the Confidence Queen?
02:16 When did you decide to write your book?
3:47 Growing Up
11:10 Military after High School
15:20 Car Accidents
23:36 Coming to Australia
24:17 7 Seconds & Queen of Curves
28:05 Home-Birth, Self-Belief
30:07 From Styling to Confidence
35:18 Why call the book “Confidence feels like Sh*t”?
38:21 Challenges in 2020
44:50 Outro, How to find & listen to Erika!