Bobbi Mahlab, Founder of Mahlab Media and The Mentor Walks in Australia is well known for her support of women. Bobbi had work experience as a 16-year-old with a publishing house and she quickly realised she loved writing stories. After uni, she went to NYC and then soon after started as a journalist at the Melbourne Herald as a reporter. This was followed by a move to the Sunday Age in Melbourne before she went to Text Media where she worked in custom publishing before starting Mahlab Media in ’97.
Having worked in a couple of startups, Bobbi learned what she did and didn’t want in terms of company culture (watch out for her description of the accountant that didn’t pay his freelancers!) and so was intentional about how she set up her own company.
Mahlab Media started as a marketing company but quickly turned into a content marketing and comms company. She employs amazing writers and journalists to write content for their clients. The culture at the company is fabulous, starting their day with a smile, flexibility in terms of hours and support and celebrating staff wins, either personal or for the business.
You will love Bobbi’s story. Mentor Walks is a brilliant concept that is growing here too. watch and you’ll learn a lot!
—– Our Sponsor: Brand for Brands —–
This episode is sponsored by Brand for Brands. Brand For Brands is a branding agency run by two sisters, located in Sydney. They specialise in building and refreshing brands that speak to the right people, the ones that will invest in your products and services. To find out more, go to
Do you need to build up your brand? Check Them Out!
https://brandforbrands.com/
—– What is the She’s the Boss Show? —–
She’s the Boss is a show dedicated to female founders and women doing extraordinary things in business. Airing every week, Jules interviews two women at a time as they discuss their personal business journey, what they have achieved, and what they have learned along the way.
It’s lots of fun as well as offering insights and advice to other women in business, or those that may be considering going into business themselves.
— LINKS —
Website: https://www.shesthebossgroup.com
Instagram: https://www.instagram.com/shesthebossshow/
Facebook: https://www.facebook.com/groups/shesthebossgroup
Host: https://www.julesbrooke.com/
Guest: https://mahlab.co/
Guest: https://www.mentorwalks.com.au/
— TIMESTAMPS —
00:00 Intro
01:13 What Are Mentor Walks?
05:08 How Mentor Walks came to Australia, Networking
08:20 What is Mahlab Media?, Change & Transformation
11:20 How Storytelling pushed Mahlab Media
12:15 Growing Up, Career Progression
19:50 Gaining Experience in Creating a Business
21:30 Being Flexible, Mahlab Media
27:30 Learning Moments, Changing Direction of Business
31:50 Outro, Join Mentor Walks