— GUEST —
Cass Spies has pivoted (to use the favorite word for 2021!) brilliantly as she has built her frozen yogurt business, Twisted Healthy Treats up. Starting in 2009 as an idea that came to her when she couldn’t find healthy snacks for her own children, up until that point Cass had been firmly entrenched in a corporate role as a Project Manager within the financial services sector. But she had always wanted to win her own company since she was a child.
Twisted Healthy Treats started out with her supplying homemade frozen yogurts to her children’s primary school. They sold like hotcakes and so she made more and more, until she was providing frozen yogurt treats to most of the primary schools in Sydney, and then Australia. These days 2 million Aussie kids enjoy Twisted Healthy Treats in their lunch break. And then she grew. And grew.
And now her products are sold nationally through Costco, Woolworths, and Coles. America is next! Listen to her story of how she has grown this business to the behemoth it is today!
—– Our Sponsor: Brand for Brands —–
This episode is sponsored by Brand for Brands. Brand For Brands is a branding agency run by two sisters, located in Sydney. They specialise in building and refreshing brands that speak to the right people, the ones that will invest in your products and services. To find out more, go to
Do you need to build up your brand? Check Them Out!
https://brandforbrands.com/
—– What is the She’s the Boss Show? —–
She’s the Boss is a show dedicated to female founders and women doing extraordinary things in business. Airing every week, Jules interviews two women at a time as they discuss their personal business journey, what they have achieved, and what they have learned along the way.
It’s lots of fun as well as offering insights and advice to other women in business, or those that may be considering going into business themselves.
— LINKS —
Website: https://www.shesthebossgroup.com
Instagram: https://www.instagram.com/shesthebossshow/
Facebook: https://www.facebook.com/groups/shesthebossgroup
Host: https://www.julesbrooke.com/
Guest: https://www.linkedin.com/in/mrstwisted
Martina is turning education as we know it on its head. Thank goodness for women like her! As a school teacher and principal for many years, Martina knew that something needed to change and so she created The School Beyond Limitations, an online school for students from all over the world.
The School Beyond Limitations has students of all different ages that share the same virtual classroom (just like real life where we have to interact with people of all ages and abilities) and follow the subjects and topics that interest them.
Martina takes a holistic view when it comes to education, so the students can work on one subject and then look at the related areas such as geography, maths, history, and biology to make the content relevant and stimulating for all ages. the lessons go for 3 hours, the students are offered the opportunity to conduct classes themselves if they would like and it completely changes their lives!
The students also get the incredibly exciting opportunity to meet three times a year, in real life, in different geographic locations (how cool is that!) where they can socialize and learn together about the country or city they are in. This woman is a complete game-changer when it comes to education.
—– Our Sponsor: Brand for Brands —–
This episode is sponsored by Brand for Brands. Brand For Brands is a branding agency run by two sisters, located in Sydney. They specialise in building and refreshing brands that speak to the right people, the ones that will invest in your products and services. To find out more, go to
Do you need to build up your brand? Check Them Out!
https://brandforbrands.com/
—– What is the She’s the Boss Show? —–
She’s the Boss is a show dedicated to female founders and women doing extraordinary things in business. Airing every week, Jules interviews two women at a time as they discuss their personal business journey, what they have achieved, and what they have learned along the way.
It’s lots of fun as well as offering insights and advice to other women in business, or those that may be considering going into business themselves.
— LINKS —
Website: https://www.shesthebossgroup.com
Instagram: https://www.instagram.com/shesthebossshow/
Facebook: https://www.facebook.com/groups/shesthebossgroup
Host: https://www.julesbrooke.com/
Guest: https://www.linkedin.com/in/dr-martina-geromin-24129417
Guest: https://www.school-beyond-limitations.com/
— TIMESTAMPS —
00:00 Intro
01:08 School Beyond Limitations
06:25 What made you start the School?
11:00 Diversity in School
12:20 Growing Up
14:30 International Schools
15:40 Family, Moving
20:00 Being a Transformative Teacher, New Culture
22:20 Traveling, Boarding School
26:30 Giftedness, Human Design
33:25 Raising Funds
36:15 Scholarships
38:35 Pivotal Moments & Challenges
46:35 Learning Mindset
49:45 Outro
— GUEST —
What a woman! Michelle Redfern is an absolute champion of women in business and her interview will totally inspire you. As she herself says, she ‘gets shit done’. Coming from a country town, she started her career in the corporate sector when she was given the opportunity to work for Telstra, and even though it was initially just supposed to be a short stint, she loved it, and they offered her so many opportunities she stayed for years. This was followed by some roles in other big blue-chip companies before she headed to the banks where she stayed for another decent stint. All this experience in leadership and management was interesting, but Michelle really wanted to go out on her own and have the opportunity to make an impact on women’s lives.
After a big discussion with her wife, Michelle decided to make the leap, giving herself one year to make it work. It did. Her business, Advancing Women in Business and Sport is doing really well and Michelle is also on a huge number of boards and advisory committees including being a judge for the Telstra Business Awards, She also started the popular Facebook group, Women Who Get It and has a fantastic podcast and business initiative called A Career that Soars.
Michelle works on a gazillion other initiatives to advance women. The sports thing? She’s a mad AFL fan. Watch this episode and I defy you not to want to clap out loud!
—– Our Sponsor: Brand for Brands —–
This episode is sponsored by Brand for Brands. Brand For Brands is a branding agency run by two sisters, located in Sydney. They specialise in building and refreshing brands that speak to the right people, the ones that will invest in your products and services. To find out more, go to
Do you need to build up your brand? Check Them Out!
https://brandforbrands.com/
—– What is the She’s the Boss Show? —–
She’s the Boss is a show dedicated to female founders and women doing extraordinary things in business. Airing every week, Jules interviews two women at a time as they discuss their personal business journey, what they have achieved, and what they have learned along the way.
It’s lots of fun as well as offering insights and advice to other women in business, or those that may be considering going into business themselves.
— LINKS —
Website: https://www.shesthebossgroup.com
Instagram: https://www.instagram.com/shesthebossshow/
Facebook: https://www.facebook.com/groups/shesthebossgroup
Host: https://www.julesbrooke.com/
Guest: https://michelleredfern.com/
This episode of She’s The Boss show is with an incredibly inspiring woman; Aslaug Magnusdottir in Reykjavik. Aslaug, who is Icelandic but normally based in New York, is the founder of an incredible, innovative and sustainable fashion brand called Katla. She’s also loads of fun and has a wealth of experience in business that she generously shared with me.
The model for Katla is unique. It’s a fashion range that is made after you purchase it, and delivered within 2-3 days. The fabrics are organic, sustainable, and very luxe. The best thing about this innovative way of manufacturing on demand that it is as cost-effective as large-scale manufacturing. I was quite shocked to know that 30-40% of clothing is wasted at a huge cost to the environment. This could change everything!!
Aslaug’s story is fascinating. From starting off as a lawyer, moving into consulting, then investments, and then fashion investments, she worked with the Gilt Group in the US as they grew their eCommerce site to turn over $US400M. She worked with Marvin Traub, the ex-CEO of Bloomingdales and the man who ‘reinvented’ merchandising and marketing for the fashion and retail industries and then co-founded a company called Moda Operandi with former Vogue editor Lauren Santo Domingo where they brought catwalk fashion into the eCommerce space. The company raised over $300M and Aslaug is still involved and on the board. There are so many great stories and insights in this interview, you will be transfixed!
—– Our Sponsor: Brand for Brands —–
This episode is sponsored by Brand for Brands. Brand For Brands is a branding agency run by two sisters, located in Sydney. They specialise in building and refreshing brands that speak to the right people, the ones that will invest in your products and services. To find out more, go to
Do you need to build up your brand? Check Them Out!
https://brandforbrands.com/
—– What is the She’s the Boss Show? —–
She’s the Boss is a show dedicated to female founders and women doing extraordinary things in business. Airing every week, Jules interviews two women at a time as they discuss their personal business journey, what they have achieved, and what they have learned along the way.
It’s lots of fun as well as offering insights and advice to other women in business, or those that may be considering going into business themselves.
— LINKS —
Website: https://www.shesthebossgroup.com
Instagram: https://www.instagram.com/shesthebossshow/
Facebook: https://www.facebook.com/groups/shesthebossgroup
Host: https://www.julesbrooke.com/
Guest: https://www.aslaugmagnusdottir.com/
Guest: https://katla.com/
— TIMESTAMPS —
00:00 Intro
01:04 What is Katla?
03:06 Direct to Consumer, Made to Order
10:58 Lightbulb Moment for Katla
14:33 Growing up, Starting Career as a Lawyer
20:16 Starting in Fashion
22:51 Moving to the US, Marvin Traub
28:02 The Guilt Group
32:50 Starting Moda Operandi
36:41 Fundraising
38:21 Taking the leap into Fashion
42:07 Launch with Alexander Wang
50:50 Startups, Katla
54:38 Outro
Robyn Foyster is such an inspiration! She is a hugely successful journalist, editor, entrepreneur, and champion of women and her career will blow you away! You may know some of Robyn’s digital media outlets already – The Carousel is a lifestyle brand for women, Women Love Tech is another, and Gamechangers.
Robyn has had such an illustrious media career it’s hard to know where to start. She landed in London in her early 20’s and worked on Fleet St on many of the flagship titles for News Ltd including the top-selling newspaper of the day, and also for the newly formed Hello magazine. This was followed by a stint in LA as the US correspondent for breakfast TV in the UK before returning to Australia where she became the Editor and Publisher of some of our most loved women’s magazines including Woman’s Day, New Idea, Grazia, Australian Woman’s Weekly.
Robyn describes what happened to finally make her decide to be her own boss, and how that has led her to start up a number of different businesses, including raising capital and launching some amazing tech businesses. If you want s dose of inspiration, this is the episode to watch!
—– Our Sponsor: Brand for Brands —–
This episode is sponsored by Brand for Brands. Brand For Brands is a branding agency run by two sisters, located in Sydney. They specialise in building and refreshing brands that speak to the right people, the ones that will invest in your products and services. To find out more, go to
Do you need to build up your brand? Check Them Out!
https://brandforbrands.com/
—– What is the She’s the Boss Show? —–
She’s the Boss is a show dedicated to female founders and women doing extraordinary things in business. Airing every week, Jules interviews two women at a time as they discuss their personal business journey, what they have achieved, and what they have learned along the way.
It’s lots of fun as well as offering insights and advice to other women in business, or those that may be considering going into business themselves.
— LINKS —
Website: https://www.shesthebossgroup.com
Instagram: https://www.instagram.com/shesthebossshow/
Facebook: https://www.facebook.com/groups/shesthebossgroup
Host: https://www.julesbrooke.com/
Guest: https://thecarousel.com/author/robyn-foyster-2/
— TIMESTAMPS —
00:00 Intro
03:24 Women Love Tech, Lightbulb Moment
09:30 Moving to TV, Sneaking into The Oscars
17:02 The Big Breakfast
19:55 Suprising George Michael
21:46 GME TV, Spice Girls
24:30 Freelance Writing, David Beckham
26:26 Moving to New Zealand, Editor of Pacific Magazines
28:39 Back to Australia
31:08 Covering Princess Mary’s Wedding, Campaigning
34:55 What I did before Foyster Media
36:10 Moving on from Magazines
38:46 Game Changers, Women Loves Tech
40:35 Happy Alley
24:40 Interesting time for the Media
44:45 Challenges, AR Media
48:20 Outro
Erika Cramer is The Confidence Queen! Starting out from a troubled childhood with a beloved Mum with bipolar disorder, Erika spent time in foster care when her Mum was unable to care for her. Unfortunately, she suffered physical and sexual abuse during this period. Then, as a teenager, she was abducted by her estranged father for a year before she was returned to her Mother’s care.
As a teenager, she was in a terrible car accident with her boyfriend at the time and took years to recuperate. Then her new husband died in another car accident leaving Erika bereft. But she picked herself up, dusted herself down, and started again. After following her new love for Australia, she started a career in the beauty and styling industry.
Her career as a confidence queen started when she realized that although she was styling these women to look gorgeous, inside they still felt they weren’t enough, and she knew that beauty and confidence come from within.
—– Our Sponsor: Brand for Brands —–
This episode is sponsored by Brand for Brands. Brand For Brands is a branding agency run by two sisters, located in Sydney. They specialise in building and refreshing brands that speak to the right people, the ones that will invest in your products and services. To find out more, go to
Do you need to build up your brand? Check Them Out!
https://brandforbrands.com/
—– What is the She’s the Boss Show? —–
She’s the Boss is a show dedicated to female founders and women doing extraordinary things in business. Airing every week, Jules interviews two women at a time as they discuss their personal business journey, what they have achieved, and what they have learned along the way.
It’s lots of fun as well as offering insights and advice to other women in business, or those that may be considering going into business themselves.
— LINKS —
Website: https://www.shesthebossgroup.com
Instagram: https://www.instagram.com/shesthebossshow/
Facebook: https://www.facebook.com/groups/shesthebossgroup
Host: https://www.julesbrooke.com/
Guest: https://thequeenofconfidence.com/
— TIMESTAMPS —
00:00 Intro
01:03 #1 Book Release
01:30 What is the Confidence Queen?
02:16 When did you decide to write your book?
3:47 Growing Up
11:10 Military after High School
15:20 Car Accidents
23:36 Coming to Australia
24:17 7 Seconds & Queen of Curves
28:05 Home-Birth, Self-Belief
30:07 From Styling to Confidence
35:18 Why call the book “Confidence feels like Sh*t”?
38:21 Challenges in 2020
44:50 Outro, How to find & listen to Erika!
