THE BRAND BLUEPRINT
A practical, one-day workshop for women in business
How to think about your brand so you can make better decisions across everything you create.
Many business owners are creating content, updating websites and experimenting with AI, but without a clear brand framework to guide their decisions – their marketing, messaging and visual communication often lack the clarity and consistency needed to build recognition and trust.
If you find it difficult to clearly explain what makes your business different, who it is for, or why someone should choose you, you’re not alone.
In today’s world, there are more tools than ever to help you create content. AI can write, design and generate ideas in seconds. But while creating content has become easier, creating clarity has not.
Without a clear brand foundation, it’s easy to end up with marketing, messaging and content that feels disconnected, inconsistent or harder to sustain than it should be.
The Brand Blueprint is a one-day workshop designed to help you step back from the noise, define the thinking behind your business, and build a clear framework for communicating it with confidence.
Friday 14 August 2026
Melbourne
Strictly limited numbers
Time to recharge and regather myself as my world had been crazy busy; and time to network, and work on my business. It was a perfect combination of downtime and work, and I came home feeling refreshed and excited to jump back into the daily grind – with new ideas and new connections to work with. And what a game changer that has been.
What is the day about?
The Brand Blueprint day is a hands-on, full-day intensive designed to help you define the core communication strategy behind your business, ensuring that everything you create from this point forward becomes clearer, more consistent, and much more effective.
This is not a Canva workshop. It is about learning how to think about your business as a brand, and how to make better decisions from this point forward.
Led by branding and visual communication designer Liana Lucca-Pope and She’s the Boss founder Jules Brooke, the workshop brings together two complementary perspectives: how your brand is structured, and how it is communicated to the world.
Because great content needs great brand thinking behind it.
Is this workshop for you?
This workshop is designed for women in business who have already built the foundations, but want greater clarity around what makes their business different, who it’s for, and how to communicate it consistently.
- Service-based business owners ready to stand out in a crowded market.
- Consultants or coaches who need to articulate their unique value clearly.
- Small business owners who are ready to stop guessing and start growing.
With only 12 places available, participants benefit from a focused, collaborative learning environment and direct access to two experienced facilitators.
Secure your place early to avoid missing out. Earlybirds get a huge discount!
Meet your expert facilitators
Liana Lucca-Pope
Liana is a branding and visual communication designer who helps businesses uncover what makes them different and express it with clarity, confidence and purpose. She specialises in creating strategic visual identities that align with a brand’s values, audience and ambitions.
“I care deeply about good design and branding, and for me it always comes back to strong design thinking. I’m excited to share these principles with other women founders so they can feel more empowered in their own businesses.”
Jules Brooke
Jules is a PR, visibility, and communication expert. She has spent years helping women in business get noticed, share their stories, and scale their profiles. Jules brings the practical marketing and communication strategy needed to get your brand out into the world.
“Consistent messaging and a clear understanding of your audience drastically improve your band’s communication. When your words and brand align across all touchpoints, people truly grasp who you are, what you do, and why—ultimately driving them to buy.”
Liana has worked on a number of design projects for us including branding. She has a brilliant ability to distill core concepts into compelling and meaningful visual assets; is a delight to work with, and always helps stretch my thinking about my audience. Liana’s level of design knowledge and design thinking skills are next level, and I wholeheartedly recommend working with her if you can.
What you will walk away with
We don’t believe in leaving a workshop with a long to-do list of extra tasks. By the end of the day, you will leave with a completed Brand Blueprint – a practical framework you can start using immediately.
Your Brand Blueprint
- Audience Clarity: Your ideal client profile defined so you know exactly who you are talking to, including their motivations and buying behavior.
- Brand Core Identity: A clear positioning statement, defined brand values, personality traits, messaging pillars, and a compelling elevator pitch.
- Visual Direction Framework: Colour and typography direction aligned to your Brand Core Identity, plus imagery guidance to keep your look consistent.
- AI + Content Application: A brand-aligned AI prompt structure so tools like ChatGPT actually sound like you, plus consistency evaluation checklists.
- Implementation Focus: A clear brand application direction and your key priorities for visibility moving forward.
When and where?
Friday 14 August 2026
9.30-5.30pm
Our inspiring location is the gorgeous and spacious “Inspire” room with a view, at the home of the Western Bulldogs, Whitten Oval.
417 Barkly St, Footscray, 3011
Perfectly appointed and situated, the venue is only 15 minutes from the CBD and there’s plenty of parking on site.
Payment options
Earlybirds and She’s the Boss Members pay only $797+GST using code STBBRAND
From July 17 the full price for this exclusive workshop is $997+GST
Pay Upfront
Only $997 + GST
Book by 17 July 2026 and pay only $797 + GST
Split Payments
$250 deposit + GST
Full payment required by 1 August 2026