THE
BRAND BLUEPRINT
DAY
A one-day intensive workshop to create brand clarity – so marketing and growing your business gets easier.
One day of strategy.
Years of better marketing.
Many business owners are creating content, updating websites and experimenting with AI – but without a clear brand framework to guide decisions, their marketing, messaging and visual communication often lack the clarity and consistency needed to build brand recognition, trust, and business performance.
If you struggle to communicate what makes your business different, who it is for, or why someone should choose you, you’re not alone.
Today, there are more tools than ever to create content. AI can write, design and generate ideas in seconds. But while execution has become easier, decision-making about the how and why has not.
Without a clear brand foundation, it’s easy to end up with marketing and messaging that is disconnected and inconsistent, and feels harder to manage than it should be.
The Brand Blueprint is a one-day workshop designed to help you step back from the noise, define your business brand strategy, and build a clear framework and toolkit for confident communication.
Friday 14 August 2026
Melbourne
Strictly limited numbers
Time to recharge and regather myself as my world had been crazy busy – and time to work on my business. It was a perfect combination of downtime and work, and I came home feeling refreshed and excited to jump back into the daily grind – with new ideas and new connections. And what a game changer that has been.
What is the day about?
The Brand Blueprint day is a hands-on, full-day intensive designed to give you the strategic foundation behind your business, so everything you communicate becomes clearer, more consistent, and more effective.
This is not a Canva workshop. It is about defining your business as a brand, and developing a branding toolkit to help you make better decisions across everything you create.
Led by branding and visual communication designer Liana Lucca-Pope and She’s the Boss founder Jules Brooke, the workshop brings together two complementary perspectives: brand strategy and growth marketing.
Together, Liana and Jules turn brand clarity into clearer messaging, stronger visibility, and business growth.
Because when your brand is clear, everything you create works harder and smarter.
Is this workshop for you?
This workshop is designed for women in business who have already built the foundations, but want greater clarity around what makes their business different, who it’s for, and how to communicate it consistently — so they can create stronger marketing, attract their ideal customers, and grow with more confidence.
- Service-based business owners ready to stand out in a crowded market and attract the right clients.
- Consultants or coaches who need to articulate their unique value clearly to increase demand and conversion.
- Small business owners who are ready to stop guessing and start growing with more strategic direction.
With only 12 places available, participants benefit from a focused, collaborative learning environment and direct access to two expert facilitators.
Secure your place early — limited spots available. Earlybird pricing applies.
Meet your expert facilitators
Jules Brooke
Jules is a PR, visibility, and communication expert. She has spent years helping women in business get noticed, share their stories, and scale their profiles. Jules brings the practical marketing and communication strategy needed to get your brand out into the world. She helps turn brand clarity into clearer messaging, stronger visibility, and business growth.
“Consistent messaging and a clear understanding of your audience drastically improve your band’s communication. When your words and brand align across all touchpoints, people truly grasp who you are, what you do, and why—ultimately driving them to buy.”
Liana Lucca-Pope
Liana is a branding and visual communication designer who helps businesses uncover what makes them different and express it with clarity, confidence and purpose. She specialises in creating strategic visual identities that align with a brand’s values, audience and ambitions, so businesses can make clearer, stronger, and more consistent marketing decisions.
“I care deeply about good design and branding, and for me it always comes back to strong design thinking. I’m excited to share these principles with other women founders so they can feel more empowered in their own businesses.”
Liana has worked on a number of design projects for us including and imnportantly – branding. She has a brilliant ability to distill core concepts into compelling and meaningful visual assets, is a delight to work with, and always helps stretch my thinking about my audience. Liana’s level of design knowledge and design thinking skills are next level, and I wholeheartedly recommend working with her on your branding and visual communication.
What will you walk away with?
We don’t believe in leaving with abstract ideas or extra tasks — you leave with a completed Brand Blueprint that becomes your life-saving, decision-making reference guide for everything you create.
- Audience Clarity: Your ideal client profile defined so you know exactly who you are talking to and how to target your messaging.
- Brand Core Identity: A clear positioning statement, defined brand values, personality traits, and messaging pillars
- Visual Identity Framework: Colour and typography direction aligned to your Brand Core Identity, dos and don’ts for your logo, plus guidance on selecting and using imagery.
- AI + Content Application: A brand-aligned prompt structure so AI tools can work better for you, plus consistency evaluation checklists.
- Implementation Focus: A clear brand application direction and your key priorities for visibility moving forward.
The businesses that stand out aren’t necessarily the ones creating the most content – they’re the ones communicating with the greatest clarity. In an age where AI can help anyone create marketing in seconds, your competitive advantage isn’t producing more. It’s knowing exactly what your business stands for, who it’s for, and how to communicate that consistently. So every website update, social post, proposal and sales conversation becomes easier.
When and where?
Friday 14 August 2026
9.30-5.30pm
Our inspiring location is the gorgeous and spacious “Inspire” room with a view, at the home of the mighty Western Bulldogs, Whitten Oval.
417 Barkly St, Footscray, 3011
Perfectly appointed and situated, the venue is only 15 minutes from the CBD and there’s plenty of parking onsite, and public transport nearby.
What is it worth?
One day.
Two expert facilitators.
A completed Brand Blueprint.
A competitive advantage you’ll use again and again,
This isn’t a workshop you’ll leave behind. It’s one you’ll keep referring back to. Because creating brand clarity is what sets great businesses apart.
Payment options
Earlybirds and She’s the Boss Members pay only $797+GST using code STBBRAND
From July 24 the full price for this exclusive workshop is $997+GST
Pay Upfront
Only $997 + GST
Book by 24 July 2026 and pay only $797 + GST
Split Payments
$250 deposit + GST
Full payment required by 1 August 2026