SMSFai is transforming the way Australians manage their retirement wealth by making Self-Managed Super Funds (SMSFs) simpler, more accessible and easier to understand through the power of AI and expert guidance.

Founded by Olivia Long, SMSFai helps individuals take greater control of their financial future with confidence. Whether investing in property, cryptocurrency or other wealth-building opportunities, the platform combines innovative technology with trusted expertise to remove the complexity often associated with SMSFs.

As a Gold Partner of She’s The Boss, SMSFai shares our commitment to empowering women to build long-term financial independence. Together, we’re helping more women gain the knowledge, confidence and tools they need to create lasting wealth and take control of their financial future.

HER Property & Finance helps women build wealth, achieve financial independence and create long-term financial security through tailored property investment and finance strategies.

Founded by investment strategist and educator Marie Vlahos, the business combines decades of property expertise with a passion for empowering women to make confident investment decisions.

HER Property & Finance is also the founder of MAGNOLIA55, a purpose-built boutique co-living housing initiative designed specifically for women over 55. Created to address the growing need for affordable, community-focused housing, MAGNOLIA55 brings together smart property investment with meaningful social impact.

Whether supporting women to grow their wealth or developing innovative housing solutions, HER Property & Finance is committed to helping women build a more secure financial future.

Elizabeth Williamson is a family relationship counsellor, business dispute resolution expert, author, and trainer, who empowers clients to build authentic connections. Furthermore, her lived experience of spinal cord injury inspires creativity, resilience, and transformational change in personal and professional relationships.

Heidi Wolff is a multi-award-winning commercial photographer and founder of The V!sible Movement — empowering women in business to stop hiding and be boldly visible through mindset, personal branding, and phone photography. With over 13 years behind the lens, she helps women feel confident, seen, and in control of their brand presence online.

Michelle Wollaston is a Life Directionist. With more than 25 years’ experience in adult learning and leadership, she is known for bringing decisive clarity to pivotal life and leadership transitions, helping women recognise their timing and next strategic move.

Deidre has spent over 20 years holding space for women to stop shrinking and start owning their story. As a specialist therapist for women in midlife and beyond, she dismantles the beliefs that keep women small, and guides them back to the most powerful version of themselves. She’s not here to fix you. She’s here to walk withn you towards freedom.

Karen helps small service business founders take the guesswork & overwhelm out of DIY marketing. She’s a certified marketing strategist who’s won awards for her Beanstalk Visibility Framework that bridges big end of town thinking with bootstrap execution. Karen hates marketing hype, BS & winter, and she loves rave music, technology & joining dots.

Ann Dettori has spent decades working within the publishing industry, collaborating with traditional publishers, organisations, and independent authors to take books from manuscript through to finished publication. Ann has helped guide thousands of authors through the often confusing and daunting publishing process to ensure their book meets professional publishing standards and is something they are truly proud of.

Shandra is an award-winning marketing director and business coach. Following a decade in media, she now helps midlife women grow profitable service-based businesses – even if they only have part-time hours. She provides: private business coaching, an online course ‘Marketing Mojo’ and her online accountability and coaching group called ‘Momentum’.

Cherry is the CEO of Metabolic Balance ANZ and Metabolic Balance UK — a science-based nutrition program that uses personalised meal plans derived from individual blood results to help people achieve sustainable weight loss and optimal health. She leads strategy, sales, and operations across both regions.

Marie is a Mortgage Broker, Investment Strategist and passionate advocate for female financial independence. With more than 20 years of experience, she has helped hundreds of women buy their first home, build wealth through property and regain financial confidence after separation or divorce.

Marie is also the founder of MAGNOLIA55, a purpose-built boutique co-living housing initiative created specifically for older women, that also allows women to co-invest in property without the need or stress of a home loan.