How it all started…
Jules Brooke founded She’s The Boss after years of running businesses, building brands and noticing one frustrating thing: successful female founders were largely invisible.
So she created the community she wished existed — a place where women in business could connect, support each other and talk honestly about what it really takes to run and grow a business.
Jules is on a mission to shine a spotlight on incredible female founders across Australia, especially those over 45, and make sure the next generation of women can see what’s possible.
Her motto says it all: “Be the kind of woman who will mention another woman’s name in a room full of opportunities.”
Meet our team of Bosses.
Jules Brooke,
Founder of She’s The Boss
Jules Brooke is a powerhouse in the world of entrepreneurship, business mentorship and public relations. With a career defined by passion, innovation and straight-talking advice, she founded She’s The Boss Group in 2019 — a thriving community dedicated to connecting, supporting and elevating female founders.
An award-winning entrepreneur and PR expert, Jules has spent years helping business owners grow their brands, increase their visibility and confidently share their stories. She also hosted a popular show about female founders on a streaming TV network, further amplifying the voices and achievements of women in business.
As a business mentor, Jules is known for her practical wisdom, generous support and ability to connect women with the right opportunities, people and platforms. She is passionate about encouraging successful women to step into the spotlight and become visible role models for the next generation.
More than just a founder, Jules is the catalyst, connector and champion for female entrepreneurs, committed to helping women build powerful businesses — and making sure their stories are seen, heard and celebrated.
Jake Brooke
Digital Producer
Jake is a digital design genius with a strong background in digital production and the eye of an artist. Jake is also Jules’ son and has worked with She’s The Boss since the day it began.
Jake produces Jules’ She’s The Boss Chats and Leaders podcasts, he has designed and produced the entire YuTube channel, including the She’s The Boss Show episodes. He is responsible for the podcast graphics as well as most of our marketing material.
Jake is available to produce content for you too, if you need. From websites to podcasts, photo and video production and design to simple graphics, Jake is an invaluable asset to our team.
Alicia Fraser
Social Media and Administration
As a dedicated member of the She’s the Boss team, Alicia manages a wide range of tasks to ensure everything runs smoothly behind the scences. From creating engaging social media content to helping Jules plan memorable events. Alicia handles administrative tasks and provides virtual assistant support for Jules. Alicia is here to keep our community connected and thriving. Supporting and empowering entrepreneurial women is at the heart of everything Alicia does!
“One of the best networking groups I’ve experienced. Since becoming a member I’ve connected and collaborated with incredible women, and Jules’ support is second to none.”