Adina Jacobs, the co-founder of STM Goods and Co-Founder of Mentor Walks with Bobbi Mahlab, is amazing!
She started STM Goods back in 1998 with her business partner Ethan. They were early pioneers in developing protective backpacks and accessories for laptops, (at a time when not everyone had personal tech). Getting their business off the ground took a lot of persistence and so did finding their audience.
Over the past 22 years, STM has expanded globally, undergone a major rebrand and launched a virtual AR app – which has given Adina lots of insights and business learnings. Most recently, with many businesses moving to a remote set up during recent months, the demand for protective accessories for digital devices grew almost overnight, seeing a surge for the products STM had long been developing. This surge in growth has a big learning curve (albeit a positive one) in agility and resilience.
Adina’s story, and what she has learned along the way will really inspire you!
—– Our Sponsor: Brand for Brands —–
This episode is sponsored by Brand for Brands. Brand For Brands is a branding agency run by two sisters, located in Sydney. They specialise in building and refreshing brands that speak to the right people, the ones that will invest in your products and services. To find out more, go to
Do you need to build up your brand? Check Them Out!
https://brandforbrands.com/
—– What is the She’s the Boss Show? —–
She’s the Boss is a show dedicated to female founders and women doing extraordinary things in business. Airing every week, Jules interviews two women at a time as they discuss their personal business journey, what they have achieved, and what they have learned along the way.
It’s lots of fun as well as offering insights and advice to other women in business, or those that may be considering going into business themselves.
— LINKS —
Website: https://www.shesthebossgroup.com
Instagram: https://www.instagram.com/shesthebossshow/
Facebook: https://www.facebook.com/groups/shesthebossgroup
Host: https://www.julesbrooke.com/
Guest: https://www.stmgoods.com.au/