YOUR BRAND CLARITY DAY
A practical brand thinking workshop
How to think about your brand so you can make better decisions across everything you create
You probably already have a logo, a website, and an active social media presence.
But when it comes to clearly explaining what you do, and why someone should choose you, does it often feel harder than it should?
In today’s world, you have more tools than ever to create content and marketing materials. AI can write, design, and generate ideas for you in seconds. But tools alone do not build a strong brand.
Clarity does.
If you are tired of guessing what to say, how to describe your business, or how to stay consistent online, it is time to step back from the noise and define the thinking behind your business.
“The real value for me was the connections and conversations with the other superwomen in the group. Everyone had so much knowledge and experience to share. And I haven’t laughed that much for quite some time”
“The real value for me was the connections and conversations with the other superwomen in the group. Everyone had so much knowledge and experience to share. And I haven’t laughed that much for quite some time”
What’s included
A one-day, hands-on brand and messaging clarity workshop designed to help you define the core strategy behind your business. This ensures that everything you create from this point forward becomes clearer, more consistent, and more effective.
Please note: This is not a Canva workshop. It is not about making things look ‘better’. It is about learning how to think about your business as a brand, and how to make better decisions from this point forward.
Is This Workshop For You?
This day is specifically designed for you if you already have a business foundation in place, but want more clarity, consistency, and confidence in how you communicate.
It is ideal if you are a:
-
-
Service-based business owner ready to stand out in a crowded market.
-
Consultant or coach who needs to articulate their unique value clearly.
-
Small business owner who is ready to stop guessing and start growing.
-
Time to recharge and regather myself, as my world had been crazy busy and I was just exhausted; and time to meet, network and work on my business. It was a perfect combination of downtime and work, and I came home feeling refreshed and excited to jump back into the daily grind – with new ideas and new connections to work with. And what a game changer that has been.
What You Will Walk Away With
We do not believe in leaving a workshop with a long to-do list of extra tasks. By the end of the day, you will leave with a completed Brand Blueprint, a practical framework you can actually use immediately.
-
Audience Clarity: Your ideal client profile defined so you know exactly who you are talking to, including their motivations and buying behavior.
-
Brand Core: A clear positioning statement, defined brand values, personality traits, messaging pillars, and a compelling elevator pitch.
-
Visual Direction Framework: Colour and typography direction aligned to your brand personality, plus imagery guidance to keep your look professional.
-
AI + Content Application: A brand-aligned AI prompt structure so tools like ChatGPT actually sound like you, plus consistency evaluation checklists.
-
Implementation Focus: A clear 90-day brand application direction and your key priorities for visibility moving forward.
Meet Your Facilitators
This workshop brings together two complementary perspectives: how your brand is structured, and how it is communicated to the world.
Liana Lucca-Pope (Hello Idea)
Liana is an expert branding and visual communication designer. She specialises in helping businesses build strategic visual identities that align perfectly with their core values, ensuring your brand looks professional and communicates intentionally.
Jules Brooke (She’s The Boss)
Jules is a PR, visibility, and communication expert. She has spent years helping women in business get noticed, share their stories, and scale their profiles. Jules brings the practical marketing and communication strategy needed to get your brand out into the world.
Payment options
Pay Upfront
Only $997 + GST
Split Payments
$250 deposit + GST
Full payment required by 1st August 2026