Susan saw a need in the market and met it, with a tailored online adult sex toy shop for those over 50 and for those with disabilities. Her target audience is bang on because when trialing activity on Pinterest, she received a lot of interest – not surprising given the high arts and crafts content on the medium. She also launched the business with a n=bang! A highly successful PR campaign she did herself.
As a first time entrepreneur over the age of 50, and having worked within the health industry in her previous career, Susan bravely stepped outside of her comfort zone from the 9-5 to start her own business. In the interview, she talks about all of the research she did and the operational efficiencies she’s employed to keep down storage costs for physical products. Susan is passionate about her mission and product, and it’s clear that she has established a business that works for her.