Noga Edelstein is my latest guest on the She’s The Boss show. What a woman! She started her career as a lawyer and talks about why she left the law to set up UrbanYou, a cleaning and housekeeping marketplace. She raised capital a couple of times before negotiating a successful exit from a multinational company.
Their strategy of the acquisition was fascinating and it worked! Noga is now looking at becoming an investor herself, and is involved with a number of initiatives, including being on the board of Springboard Enterprises (SBE Australia).
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