My latest She’s The Boss Chats episode is with the amazing Louise Karch, the author of Word Glue, Naming and branding expert. Louise is a ‘name whisperer.’ How cool is that! After growing up in Canada she moved into branding and marketing and was happily running events and managing her clients, and then her wife, an expert in the aged care sector, got a job in Australia. So they sold their house, packed up, and said their goodbyes…and then disaster struck. Louise couldn’t get a visa! So they were separated for 3 years while Louise tried to get a visa approved and her wife worked for an amazing company in Australia.

And then Louise got in. And she arrived with no networks and no idea how to kickstart her career in a new country. After a bit of research, she saw a gap in the market when it comes to naming, and she went on to claim it! She is now the author of a best-selling book, Word Glue. She has worked with many companies to help them change their name (and brand) and has seen the huge difference it can make to the bottom line if the name is right. Her networks are strong (Seth Goden did the foreword for her book) and she is looking forward to launching her next book about taglines and how important they are for positioning a brand. This is an interview you will love!

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